9 Marketing Copywriter Success Stories [2024]
Here are some real life success stories of starting a marketing copywriter:
1. DAD OF AD ($154K/year)
Shamreen and Rumit, with backgrounds in graphic design and computer science engineering, respectively, came up with the idea for Dad of Ad over a party discussion. They saw the opportunity to provide social media marketing services during the peak of the COVID-19 pandemic in 2020, and since then, the agency has grown to have an average annual revenue turnover of $153,840 with 12 retainer clients and project-based services. Despite facing challenges and making mistakes in the beginning, they have continuously adapted and learned to attract and retain customers through effective communication, moment marketing, and setting clear goals.
How much they make: $154K/year
How much did it cost to start: $1.26K
Current team size: 35
Dad of Ad, a social media marketing and advertising agency based in Mumbai, Maharashtra, has 12 retainer clients and provides project-based services, generating an average annual revenue turnover of $153,840 while catering to various industries like sport, skin care, and venture capitalists.
Learn more about starting a marketing copywriter:
Where to start?
-> How much does it cost to start a marketing copywriter?
-> Pros and cons of a marketing copywriter
Need inspiration?
-> Examples of established marketing copywriter
-> Marketing ideas for a marketing copywriter
Other resources
2. Punchline Conversion Copywriting ($144K/year)
Lianna Patch, founder of Punchline Copy, came up with the idea for her business while doing stand-up comedy open mics and attending improv and sketch classes in 2015. She was unhappy with her previous copywriting business and found a passion for writing funny copy after joining The Copywriter Mastermind. Through research and client demand, she discovered the benefits of humor in copywriting and started speaking, teaching, and writing funny copy.
How much they make: $144K/year
How much did it cost to start: $0
Current team size: 1
Punchline Copy founder, Lianna Patch, discusses how focusing on her strengths and specializing in funny copywriting helped her secure $25k+ months, and offers advice for entrepreneurs looking to start their own businesses.
3. SNAP Copy ($120K/year)
Lianna Patch and James Turner came up with the idea for SNAP Copy after being members of Joanna Wiebe's copywriter mastermind group. When Joanna decided to close down the first iteration of SNAP, Lianna and James took over the business and transformed it into an on-demand copywriting service that sells packs of Copy Credits. Their unique credit model and focus on outstanding conversion-optimized copy attracts agencies, small businesses, and e-commerce shops.
How much they make: $120K/year
How much did it cost to start: $1K
Current team size: 0
Lianna Patch and James Turner started SNAP Copy, a conversion-optimized copywriting service that sells packs of Copy Credits instead of working on a per-project or retainer basis, attracting clients through targeted referrals, speaking engagements and podcasts.
4. Ba6 Marketing ($54K/year)
Christine Laureano, founder of Ba6 Marketing, made a 180o pivot from being a natural product maker to a conversion copywriter and marketing strategist for product-based businesses. She noticed that many product makers hated marketing and decided to put her marketing talent to use by helping them with their copywriting and marketing strategies.
How much they make: $54K/year
How much did it cost to start: $3K
Current team size: 0
Ba6 Marketing founder Christine Laureano pivoted from natural product maker to conversion copywriter, helping brands in the natural beauty and personal care industries with marketing strategy and copywriting. She found her biggest success with email marketing, catalogs and postcards, and gathering emails at events and talks. Laureano stresses understanding customers and being patient with oneself, and offers online classes for copywriting and marketing and a Maker Marketing Academy to help makers understand marketing.
5. Stefan Georgi ($638K/year)
How much they make: $638K/year
Current team size:
Meet Stefan Georgi, the world's best direct-response copywriter whose words have generated almost millions in sales, wrote 50+ direct-response marketing items grossing approximately $700 million, co-founded Copy Accelerator and built a firm earning more than $120 million in revenue for a single client in its first year.
6. Tarzan Kay ($1.08M/year)
How much they make: $1.08M/year
Current team size: 2
Learn how Tarzan Kay created an online training company that helps businesses write effective emails for email marketing campaigns, maximizing revenue from small email lists while building an incredibly devoted customer base and offering workshops to help clients launch and grow their online business successfully.
7. The Nomad Newsletter ($120K/year)
How much they make: $120K/year
Current team size:
This case study follows the journey of a writer/marketer who has built a successful 6-figure freelance business, earning between $9,600 to $17,800 per month in just a few hours a day, while traveling to over 30 countries, and has created a newsletter to help others achieve their own digital nomad dreams.
- 4,818 founder case studies
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
