6 Makeup Subscription Box Success Stories [2024]

Pat Walls

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Updated: November 30th, 2023

Start A Makeup Subscription Box

A makeup subscription box business is a personalized service that curates makeup packages based on the unique preferences and beauty routines of its subscribers. By collecting information about each individual’s skin type, color preferences, and makeup style, the business can offer a tailored experience that delivers products uniquely suited to each customer.

Whether it’s high-end luxury brands or eco-friendly options, a makeup subscription service provides a convenient and exciting way for beauty enthusiasts to discover new products and elevate their beauty routine.

To start a makeup subscription box business, research and select quality makeup products across categories to offer. Then, design creative monthly boxes with different themes, promoting affordable subscriptions for boxes delivered regularly and providing excellent customer service to retain loyal subscribers.

With strategic partnerships, creative packaging and branding, and data-backed improvements, you can grow a sizable base of engaged subscribers raving about their monthly surprise boxes filled with makeup must-haves.

Here are some real life success stories of starting a makeup subscription box:

1. Birchbox ($200M/year)

How much they make: $200M/year
Current team size:

Birchbox: Katia Beauchamp : How I Built This with Guy Raz

Case study: How Birchbox disrupted the beauty industry to attract hundreds of thousands of subscribers, despite receiving negative feedback when it launched in 2010.

Revenue

Katia grew the business to $16.7M/month

Read this case study

Read by 1,012 founders

Learn more about starting a makeup subscription box:

Where to start?

-> How much does it cost to start a makeup subscription box?
-> Pros and cons of a makeup subscription box

Need inspiration?

-> Examples of established makeup subscription box
-> Marketing ideas for a makeup subscription box

Other resources

Part of

Starting A Makeup Subscription Box: Everything You Need To Know

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4. Walmart

Shop Walmart.com for Every Day Low Prices. Free Shipping on Orders $35+ or Pickup In-Store and get a Pickup Discount. Open a Walmart Credit Card to Save Even More!

Where they're located: Jacksonville, Florida, USA
Website traffic: 457M/month

5. Allure

Discover new hair ideas, makeup looks, skin-care advice, the best beauty products and tips, trends, and more from Allure, the first and only dedicated beauty magazine.

Where they're located: Mobile, Alabama, USA
Website traffic: 11.6M/month

6. Cratejoy

Cratejoy is home to hundreds of monthly subscription boxes for all hobbies, interests, and passions. Discover a curated experience to treat yourself or a loved one on Cratejoy!

Where they're located: Nashville, Tennessee, USA
Website traffic: 1.21M/month