32 Trending Makeup Subscription Box Businesses [2024]

Pat Walls

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Updated: January 18th, 2023

Start A Makeup Subscription Box

A makeup subscription box business is a personalized service that curates makeup packages based on the unique preferences and beauty routines of its subscribers. By collecting information about each individual’s skin type, color preferences, and makeup style, the business can offer a tailored experience that delivers products uniquely suited to each customer.

Whether it’s high-end luxury brands or eco-friendly options, a makeup subscription service provides a convenient and exciting way for beauty enthusiasts to discover new products and elevate their beauty routine.

To start a makeup subscription box business, research and select quality makeup products across categories to offer. Then, design creative monthly boxes with different themes, promoting affordable subscriptions for boxes delivered regularly and providing excellent customer service to retain loyal subscribers.

With strategic partnerships, creative packaging and branding, and data-backed improvements, you can grow a sizable base of engaged subscribers raving about their monthly surprise boxes filled with makeup must-haves.

Looking for some examples of a makeup subscription box?

Interested in case studies of a successful makeup subscription box? Check out our full list of success stories.

1. Walmart

Shop Walmart.com for Every Day Low Prices. Free Shipping on Orders $35+ or Pickup In-Store and get a Pickup Discount. Open a Walmart Credit Card to Save Even More!

Where they're located: Jacksonville, Florida, USA
Website traffic: 457M/month

2. Allure

Discover new hair ideas, makeup looks, skin-care advice, the best beauty products and tips, trends, and more from Allure, the first and only dedicated beauty magazine.

Where they're located: Mobile, Alabama, USA
Website traffic: 11.6M/month

Learn more about starting a makeup subscription box:

Where to start?

-> How much does it cost to start a makeup subscription box?
-> Pros and cons of a makeup subscription box

Need inspiration?

-> Other makeup subscription box success stories
-> Marketing ideas for a makeup subscription box

Other resources

4. Cratejoy

Cratejoy is home to hundreds of monthly subscription boxes for all hobbies, interests, and passions. Discover a curated experience to treat yourself or a loved one on Cratejoy!

Where they're located: Nashville, Tennessee, USA
Website traffic: 1.21M/month

5. Ipsy

Personalized makeup and beauty products, exclusive offers, and how-to video tutorials from our ipsy Stylists. Each month subscribers receive a gorgeous Glam Bag with 5 deluxe samples or full-size goodies for only $10. Watch and learn the best tips and tricks from our ipsy Stylists and express your own unique beauty.

Where they're located: Fort Worth, Texas, USA

6. My Subscription Addiction

Monthly subscription box reviews from boxes like Birchbox, Glossybox, Popsugar, and more. Get reviews, spoilers, coupons, updates and more about your favorite subscription boxes.

Where they're located: Bakersfield, California, USA

7. BoxyCharm

The only beauty box subscription with four to five full-size products for only $21 per month with a retail value over $100 & free shipping.

Where they're located: Fresno, California, USA

8. Birchbox

Get the original personalized monthly subscription box for men and women delivered right to your door. Discover new skincare, hair, and makeup products then buy the ones you love!

How much they make:

9. Glossybox US

Where they're located: Guarantã do Norte, Mato Grosso, Brazil

10. Vegancuts

Vegancuts is the most trusted and longest standing all-vegan subscription service. Enjoy our 3 subscription boxes: the vegan snack, beauty, and makeup boxes, along with our sprawling vegan marketplace.

Where they're located: Portland, Oregon, USA

11. Petit Vour

The crème de la cruelty-free, curated by women who love beauty & animals. Subscribe to our award-winning vegan beauty box. Receive free shipping on orders $50+.

12. MISHIBOX

Discover your favorite Korean beauty products with our monthly K-Beauty subscription box and our online shop! Korean Skin Care, Korean Cosmetics, Korean Makeup

13. LiveGlam

Your new favorite makeup subscription box! Get our curated monthly beauty box filled with lipsticks, eyeshadows or makeup brushes. The choice is yours! We're Leaping Bunny approved, so all of our products are cruelty-free and vegan. An easy & affordable way to build your beauty collection!

Where they're located: El Paso, Texas, USA

14. AIA Beauty Bundle

The AIA Beauty Bundle is a monthly subscription box giving you exclusive access to influencer brands and products at an incredible value ONLY $35. Receive 5-6 different full-size beauty products with FREE US shipping

15. Beauteque

16. Birchbox

Birchbox UK & Ireland, it's like a present to yourself every month. 5 beauty treats personalised to your skin, hair and style.

17. Subscriboxer

18. LM

LM is a beauty subscription membership that delivers 4-5 full-size lip products each month! Discover new brands - small to large, products and shades to add to your lip collection. Always receive full-size lip products, no samples! LM has 24/7 customer service, easy cancellations and free U.S. shipping.

19. Fashionsta offers only the best makeup brands Home

Fashionsta offers only the best makeup brands. When it comes to the latest in fashion and makeup accessories, Fashionsta has the best makeup brands to perfectly compliment your individual style. We know how hard it is to cultivate an appearance that makes you stand out, and that is exactly why our makeup products and fashion brands we carry and promote are regarded by top fashion and beauty experts as influential, and even trend setting as well.

Where they're located: Durham, North Carolina, USA

20. Korea Box

Deliver a monthly subscription box of Korean Snacks/K-Pop/Cosmetics with FREE international shipping from Korea.

Where they're located: Bangluo, Gansu, China

21. JoahBox

Korean Beauty Subscription Box

22. Which Beauty Box UK

23. PinkSeoul.com

Korean beauty subscription, specialty box and product store designed to provide you an informational experience to the dynamic world of K-Beauty!

24. Korean Beauty Box Subscription

Receive the best K-beauty products delivered to your door every month for only $9.99 per month with free U.S. shipping!

25. MoonBox

Indulge yourself every moon cycle with holistic all-natural essentials for a magical night of self-care. Oil blends, crystals, smudges, guided meditation & more

Where they're located: Little Rock, Arkansas, USA

26. Top 10 Best Beauty, Makeup and Skin Care Subscription Boxes of 2020

Top 10 Beauty Subscription Boxes lists some of the best and most popular beauty box choices of 2020. You can also find awesome skin care and make up subscription boxes to pick from. Take a look at our beauty listings; with so many options we are sure you will find the right one for you!

27. The K-Beauty Box

Buy a monthly K-Beauty subscription box and discover new K-beauty products such as Korean skin care, Korean makeup and Korean cosmetics with low discount prices and free worldwide shipping from Korea.

28. Subscription Beauty Boxes

29. myhi

The perfect feel-good present to yourself! Advocates of luxury British brands, each box houses full sized beauty products from leaders in the skin and hair care industry.

30. Box Of Goth

Monthly Gothic Goodies to Your Door!

31. Terra Bella Box – Beauty box delivered to your doorstep

Part of

Starting A Makeup Subscription Box: Everything You Need To Know

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