Start A Logo Designing Business - Business Ideas

Updated: September 15th, 2022
Start A Logo Designing Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Creative logo design plays a critical role in getting brand recognition. Thus, startup owners ensure they have an outstanding logo that defines their professional assurance amongst customers. Do you have excellent art and design skills? Starting a logo design company can be a rewarding business idea. You can outsource a logo design service or do it yourself.

Starting a logo designing business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell logo designing, or selling logo designing online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$40.8B
revenue (monthly)
$334K
starting costs
$12.9K
gross margin
90%
avg product price
$800
time to build
150 days
growth
SEO
business model
E-Commerce
time investment
Side project
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$600

$5,400

Equipment & Supply Expenses

$63

$200

Software Expenses

$162

$3,094

Advertising & Marketing Costs

$0

$2,300

Total Startup Costs

$1,199

$25,561

Successful Businesses

Business URL Rank

PearlMountain

designevo.com

8,874

ONLINE LOGOMAKER

onlinelogomaker.com

34,178

logogenie

logogenie.net

36,895

Create Your Own Logo

turbologo.com

50,860

Affordable Logo Design For Your Business

48hourslogo.com

83,879

Free Logo Maker & Logo Generator

logotypemaker.com

104,558

My Brand New Logo — Logo maker — Design your brand

mybrandnewlogo.com

120,789

Company Folders, Inc

companyfolders.com

124,471

LogoMyWay

logomyway.com

126,216

Logo Crisp

logocrisp.com

136,138

LogoMaker.io

logomaker.io

163,374

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Rewarding work

Starting a logo designing business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Traffic to your website

A logo designing business gives people a reason to visit your website and to keep coming back to you!

Meaningful business connections

You never know who you will meet as a logo designing business. This could be the start of an incredible business opportunity!

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

High overhead expenses

With starting a logo designing business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Churn

In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Time commitment

With starting a logo designing business, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Difficult to build trust with your customer

With starting a logo designing business, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.

Complex development process.

The development process for a logo designing business can be quite complex, which may cause delays and challenges when launching and growing your product.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜