5 Lingerie Business Success Stories [2024]

Updated: November 19th, 2023
Start A Lingerie Business

Are you interested in opening a women's fashion shop? Running a lingerie shop can be the right choice for you. Any woman will tell you that wearing quality lingerie makes her feel beautiful and confident.

Therefore, opening a lingerie shop can be a successful business venture. To open, research the market and find a reliable supplier of quality lingerie. Before deciding on the location for your lingerie store, it would help if you research the competition and check if competitors within your targeted region are selling lingerie.

When considering location, choose strip malls located in busy streets to maximize the number of views from potential customers.

Here are some real life success stories of starting a lingerie business:

1. LoveLornLingerie ($62.9K/year)

Jessica Ding, the founder of Love Lorn Lingerie, started her business on a whim after making a few leather designs and selling them on Etsy. Fast forward a few years, and her side hustle is now a self-sufficient business, providing her with extra income and a creative outlet. Jessica sources materials herself, designs all the products, and handles marketing, leveraging platforms like Instagram and in-person events to attract and retain customers.

How much they make: $62.9K/year
Current team size: 0


How I Started My Own Lingerie Business Side Hustle

Love Lorn Lingerie started as a side hustle and now generates $1.9k per month in revenue through Etsy and local events, with plans to expand into wholesale and increase marketing efforts to eventually replace the founder's day job.

Jessica started LoveLornLingerie over 10 years ago
Jessica grew the business to $5.25K/month
Read by 29,096 founders

2. Sensual Sinsations ($24K/year)

Paris Munn, founder of Sensual Sinsations, came up with the idea for her online lingerie boutique while working in Guam. She noticed a high demand for lingerie on the island but a lack of quality and affordable options. Sensual Sinsations aims to provide a better selection of lingerie for women to celebrate their bodies and embrace their sexuality. The business has experienced significant growth, with an average of $2,500 per month in sales and an 813.69% growth rate compared to post-closure sales from January 2020 to April 2020.

How much they make: $24K/year
How much did it cost to start: $7.5K
Current team size: 0


How I Started A Profitable Online Lingerie Boutique

Sensual Sinsations, an online lingerie boutique, has seen an impressive 813.69% growth rate in sales since relaunching in September 2021, with an inventory of over 800 styles and an average of $2,500 per month in sales. Founder Paris Munn shares her entrepreneurial journey and marketing strategies.

Paris started Sensual Sinsations over 2 years ago
Paris grew the business to $2K/month
It cost Paris $7500 to start the business
Read by 3,374 founders

So... can you actually make money with a lingerie business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. LoveHoney ($444K/year)

How much they make: $444K/year
How much did it cost to start: $11K
Current team size: 249


How This Ecommerce Success Story Practices Discreet Retailing

Lovehoney sells unique and innovative sex toys and products, with over 280,000 customer reviews on their site and more than 400 own brand products, and have collaborated with Fifty Shades of Grey author EL James for one of their ranges inspired by her novel.

They started LoveHoney over 22 years ago
They grew the business to $37K/month
It cost $11000 to start the business
Read by 662 founders