Business Idea

Start A Lingerie Business

About

Starting a lingerie business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell lingerie, or selling lingerie online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a lingerie business ➜

Key stats

market size
$29.9B
revenue (monthly)
$5.25K
starting costs
$33.4K
gross margin
58%
avg product price
$50
time to build
10 months
growth
Direct sales
business model
E-Commerce
time investment
Side project
work from home?
Yes

About

Starting a lingerie business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell lingerie, or selling lingerie online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a lingerie business ➜

Key stats

market size
$29.9B
revenue (monthly)
$5.25K
starting costs
$33.4K
gross margin
58%
avg product price
$50

 

time to build
10 months
growth
Direct sales
business model
E-Commerce
time investment
Side project
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $550 $6,000
Website Costs $232 $6,500
Business Formation Fees $600 $5,400
Retail Business Expenses $0 $16,150
Inventory Expenses $350 $13,750
Software Expenses $150 $2,769
Advertising & Marketing Costs $75 $4,786
Other Expenses $0 $800
Total Startup Costs $1,992 $64,905

Successful Businesses

Business URL Rank
Ecwid ecwid.com #2,111
SAVAGE X FENTY savagex.com #27,126
intimissimi intimissimi.com #28,405
Wholesale Women's Clothing dear-lover.com #29,424
Jing Daily jingdaily.com #68,564
Shop Sexy Bras, Panties, Lingerie & Bodysuits lasenza.com #91,944
Women's Lingerie, Bras, Panties, Swimwear & More herroom.com #116,104
Snazzy snazzyway.com #118,536
Spicy Lingerie spicylingerie.com #130,783
Legends Football League lflus.com #230,770
Bras from $25 bendonlingerie.com.au #265,926

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services within your lingerie business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet or get to work with for your lingerie business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your lingerie business becomes an integral piece of their every day lives.
High margins The gross margins for your lingerie business are typically around 58%, which is considerably high and allows you to grow your business and manage costs easily.
Easy to encourage "impulse buy" In the lingerie business, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A lingerie business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
High employee turnover In the lingerie business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a lingerie business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
High overhead expenses With starting a lingerie business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Marketing Ideas

  • 1

    Affiliate program

    An affiliate program is a way to reward people outside your organization to share your product.

  • 2

    Word of mouth

    The most tried and true way to grow a lingerie business is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 3

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to lingerie business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜