Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$600

$5,400

Equipment & Supply Expenses

$66

$700

Retail Business Expenses

$1,250

$11,650

Inventory Expenses

$350

$13,750

Software Expenses

$150

$2,769

Advertising & Marketing Costs

$75

$4,786

Total Startup Costs

$2,865

$53,622

Adam & Eve Retail

adamandevefranchise.com

21,797

SAVAGE X FENTY

savagex.com

27,126

intimissimi

intimissimi.com

28,405

Dear Lover

dear-lover.com

29,424

ThirdLove

thirdlove.com

39,162

LoveHoney

lovehoney.com/

44,090

Shop Sexy Bras, Panties, Lingerie & Bodysuits

lasenza.com

91,944

Her Room

herroom.com

116,104

Snazzy

snazzyway.com

118,536

Spicy Lingerie

spicylingerie.com

130,783

Bras from $25

bendonlingerie.com.au

265,926

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Meaningful business connections

You never know who you will meet as a lingerie business. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

High margins

The gross margins for your lingerie business are typically around 58%, which is considerably high and allows you to grow your business and manage costs easily.

Easy to encourage "impulse buy"

In the lingerie business, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A lingerie business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

High employee turnover

In the lingerie business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Taxes

As a lingerie business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

High overhead expenses

With starting a lingerie business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.