5 Label Design Business Success Stories [2024]
A well-designed product label can have a huge impact on the success of a business. Consumers make split-second decisions based on the product label looks, often even before looking at the price tag. Thus, if you are a graphic designer, you can start creating professional-quality product labels for businesses in your locality or even nationally. To succeed in the product label design business, target upcoming startups.
Here are some real life success stories of starting a product label design business:
1. Sttark ($12M/year)
Frontier Label, a digital label printing company, was founded by Dan Frist, who came from a family with a small business background. After his father passed away, Frist saw an opportunity in the emerging technology of digital label printing and purchased an HP Indigo WS 2000 printer. Initially struggling to attract customers, Frist took a risk and increased his Google Ads spend, leading to a significant increase in quote requests and the success of Frontier Label, which now brings in $12M annually.
How much they make: $12M/year
How much did it cost to start: $2M
Current team size: 54
Frontier Label started as a small digital label printing company with a basic HP printer and has grown to a $12M yearly e-commerce business that prints labels for companies of all sizes in various industries, with a focus on finding and meeting customer needs through SEO, content marketing, and exceptional customer service.
2. Sticker it ($2.4M/year)
David Rubie-Todd, the co-founder of Sticker it, came up with the idea for the business while running Kartdavid, a company that designed and manufactured custom graphics for motorsport. After experiencing the limitations and poor quality of local sticker shops, David and his brother decided to start their own sticker printing business in 2018. They have since grown the company to $125,000/month in revenue, expanding into multiple countries and focusing on providing high-quality, customizable products.
How much they make: $2.4M/year
How much did it cost to start: $13K
Current team size: 16
Sticker It is a custom sticker business that has grown to $125,000/month in revenue and 4x YoY growth by using technology to enhance the buying experience and expanding into multiple countries, with plans to launch throughout Europe in 2022, offering high-quality custom products for small and large brands worldwide.
So... can you actually make money with a product label design business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. NOVA CUSTOM PRINTING ($180K/year)
Michael Nova, the founder of Nova Custom Label Printing, came up with the idea after realizing the need for assistance with the business side of music for independent artists. He quit his job, connected with vendors, and started offering services to musicians, eventually branching out into other industries and serving major corporations. He prioritized customer satisfaction and built a reliable network of vendors to ensure the success of his clients.
How much they make: $180K/year
How much did it cost to start: $2K
Current team size: 1
Learn how Michael Nova went from being a musician to starting a $180k/year custom printing business by offering exceptional customer service, building strong vendor partnerships, and prioritizing the long-term success of his clients.
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- 4,818 founder case studies
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- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
