Start A Digital Printing Business - Business Ideas

Updated: September 16th, 2022
Start A Digital Printing Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Digital printing is a more flexible and cost-effective option than offset print. It is popular for its quality and ease of use. You don’t need to take the mechanical steps that are essential in offset printing, which makes it much more popular.

Digital printing is a fast-growing industry that allows you to print high-quality images, text, and symbols on your own products. It also allows you to customize printed products with various materials, such as different inks and paper, or you can use pre-made pages and print them using a digital printer.

A Digital printing business is a simple and easy way to start a small business. It requires less investment as compared to other types of printing business ideas.

The average hourly wage for a Digital Print Operator in the United States is $17, but salaries can range from $16 to $19 per hour.

Starting a Digital Printing Business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell digital printing service, or selling digital printing service online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$27.1B
revenue (monthly)
$1M
starting costs
$18K
gross margin
93%
avg product price
$20
time to build
180 days
growth
SEO
business model
Subscriptions
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs

Employee & Freelancer Expenses

$151

$252

Website Costs

$223

$7,015

Business Formation Fees

$600

$4,700

Vehicle Expenses

$0

$10,000

Retail Business Expenses

$1,250

$6,650

Advertising & Marketing Costs

$75

$3,986

Software Expenses

$162

$2,720

Office Space Expenses

$0

$100

Specific Industry Expenses

$0

$500

Total Startup Costs

$2,461

$35,923

Successful Businesses

Business URL Rank

Check Writer

onlinecheckwriter.com

7,845

MOO

moo.com

11,660

Smartpress

smartpress.com

75,870

DesignNBuy INC

designnbuy.com

133,978

Printing Impressions

piworld.com

171,131

Sttark

sttark.com

215,060

pixartprinting

pixartprinting.com

327,907

Dads Printing

dadsprinting.com

392,291

DigitalPrinting.co.uk

digitalprinting.co.uk

392,589

Printing News

printingnews.com

395,288

InstantCard

instantcard.net

413,995

Pros & Cons

Pros Description

Little startup costs required

The cost to start a Digital Printing Business costs significantly less money than most businesses, ranging anywhere from 62 to 35,923.

Rewarding work

Starting a Digital Printing Business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Pick & choose the clients you work with

Digital Printing Businesses have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!

Control of workload

With Starting a Digital Printing Business, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.

Gain exposure and experience

This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Longer Sales Process

A Digital Printing Business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.

Work can be inconsistent

As a Digital Printing Business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.

Lack of benefits

With a Digital Printing Business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.

Taxes

As a Digital Printing Business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

No safety net

Typically, as a Digital Printing Business, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜