6 Kitchen Utensils Business Success Stories [2024]
The demand for kitchen utensils is and will be evergreen. With some capital and a planned distribution channel, starting such a business does not have to be daunting.
As you source or manufacture the utensils you want to sell, decide on your selling channels, whether through door-to-door sales, wholesale, or an online store. Set competitive prices and aim to meet a niche demand whether for a certain utensil or in a certain geographical location.
Balancing quality, affordability, and customer satisfaction will be key to the success in this business.
Here are some real life success stories of starting a kitchen utensils business:
1. Midnight Scoop ($216K/year)
Michael Chou, an aerospace engineer, came up with the idea for the Midnight Scoop after struggling to scoop hard ice cream. Through years of trial and error and hundreds of prototypes, Chou developed an ergonomic scoop that uses muscles instead of weak wrists to tackle hard ice cream. After a successful Kickstarter campaign, the business grew through retail and wholesale channels, with a focus on email marketing during the holiday season.
How much they make: $216K/year
Current team size: 4
Aerospace engineer Michael Chou created the Midnight Scoop, designed to help you scoop hard ice cream by eliminating the need for a wrist-prying motion, with the product going from zero sales to $18k per month after the first month upon release.
2. Pdd Falcon - Prazision Deep draw Pvt. lts ($936K/year)
After appearing on the popular TV show Shark Tank India, Sneha and her husband Chirag realized the market potential for premium quality stainless steel storage and drinkware. They launched PDD Falcon in 2017, offering a range of more than 300 products. With over 5 million customers served across 18,000 pin codes and a forecasted revenue of 12 crore for FY 2022-23, PDD Falcon has become a leading brand in India's home and kitchenware industry.
How much they make: $936K/year
How much did it cost to start: $2.5M
Current team size: 300
PDD Falcon is a family-owned brand that manufactures premium stainless steel storage and drinkware, serving over 5 million customers across 18,000 pin codes in India with a projected revenue of Rs 12 cr and valuation of Rs 25 cr for FY 2022-23, achieved through a network of 40 distributors and various major online portals.
Learn more about starting a kitchen utensils business:
Where to start?
-> How much does it cost to start a kitchen utensils business?
-> Pros and cons of a kitchen utensils business
Need inspiration?
-> Examples of established kitchen utensils business
Other resources
-> Kitchen utensils business tips
-> Kitchen utensils business manufacturers
3. Craig Adam ($720K/year)
Craig, a 34-year-old Dad from the UK, started an eCommerce business selling kitchen tools and utensils on Amazon. After feeling trapped in his construction job and looking for alternative ways to generate income, he stumbled across the Amazon FBA business model and launched his business in December 2015. Within the first month, he turned over an impressive $19,233 and managed to quit his job just 5 months later.
How much they make: $720K/year
Current team size: 0
Craig, a former construction worker, left his day job to start an eCommerce business selling kitchen tools and utensils on Amazon in the US that generated $19,233 in their first month and by month 6 was turning over $33,000+; he has since scaled the business to multiple 6 figures and is now dedicating his time to helping others create more time and financial freedom in their lives by starting their own businesses.
4. Midnight Kitchen Tools ($780K/year)
Michael Chou, an engineer working for NASA, came up with the idea for Midnight Kitchen Tools one night when he realized the need for an ergonomic ice cream scoop to protect his wrist from discomfort. After successfully launching the Midnight Scoop on Kickstarter and receiving valuable feedback, Chou expanded his product line to include the Midnight Slice, a revolutionary pizza slicer. With a focus on high-quality, functional kitchen tools, Midnight Kitchen Tools continues to innovate and meet the evolving needs of home cooks.
How much they make: $780K/year
How much did it cost to start: $25K
Current team size: 4
Midnight Kitchen Tools founder Michael Chou shares how he identified a need in the market for ergonomic kitchen tools, and built a successful business through Kickstarter campaigns, e-commerce capabilities, and partnerships with other companies.
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- 4,818 founder case studies
- Access to our founder directory
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- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
