Start A Jewelry Wholesaler - Business Ideas

Updated: September 16th, 2022
Start A Jewelry Wholesaler

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

If you are considering starting a jewelry business, jewelry wholesale is a thriving market.

Jewelry wholesalers purchase personal ornaments such as necklaces, rings, or bracelets made from jewels and other precious metals and sell them to the customers at a profit.

When starting a jewelry wholesaler business, find the perfect jewelry niche, one in which you can reach the target customers easily. Then, create a detailed inventory and select a proper distribution channel to get the right customers.

Starting a jewelry wholesaler requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell jewelry wholesale, or selling jewelry wholesale online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a jewelry wholesaler ➜

Key Stats

revenue (monthly)
$100K
starting costs
$45.3K
gross margin
40%
avg product price
$50
time to build
240 days
growth
SEO
business model
E-Commerce
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$5,600

$20,400

Equipment & Supply Expenses

$66

$700

Retail Business Expenses

$1,250

$11,650

Specific Industry Expenses

$100

$30,000

Software Expenses

$162

$3,094

Advertising & Marketing Costs

$75

$5,286

Inventory Expenses

$50

$4,750

Total Startup Costs

$7,677

$90,447

Successful Businesses

Business URL Rank

NIHAO Jewelry

nihaojewelry.com

26,847

Angara

angara.com

50,524

Wholesale Fashion Square

wholesalefashionsquare.com

122,046

Judson & Company

judson.biz

141,927

Richard Cannon Jewelry

rcjewelry.com

159,031

EIndiaWholeSale

eindiawholesale.com

181,933

Polygon

polygon.net

183,406

Hollywood Body Jewelry

hollywoodbodyjewelry.com

235,726

Silpada

silpada.com

243,352

J GOODIN

jgoodin.com

255,387

Copper Reflections

copperreflections.com

273,576

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Meaningful business connections

You never know who you will meet as a jewelry wholesaler. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

Unlimited income potential

With starting a jewelry wholesaler there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.

Amazing perks and discounts

Working in the jewelry wholesaler comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.

Predictable income stream

Your businesses income stream tends to be predictable based on the number of customers you have signed up. This makes financial planning and outlooks much more seamless!

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

Low margins

The gross margins for your jewelry wholesaler are typically around 40%, which can make it more challenging to incur new expenses and maintain profitability.

High employee turnover

In the jewelry wholesaler, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Taxes

As a jewelry wholesaler, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

High overhead expenses

With starting a jewelry wholesaler, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Marketing Ideas

  • 1

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜

  • 2

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.