Business Idea

Start A Jewelry Wholesale Business

About

Starting a jewelry wholesale business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell jewelry wholesale, or selling jewelry wholesale online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a jewelry wholesale business ➜

Key stats

market size
$324B
revenue (monthly)
$100K
starting costs
$54.2K
gross margin
40%
avg product price
$50
time to build
8 months
growth
SEO
business model
E-Commerce
time investment
Full time

About

Starting a jewelry wholesale business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell jewelry wholesale, or selling jewelry wholesale online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a jewelry wholesale business ➜

Key stats

market size
$324B
revenue (monthly)
$100K
starting costs
$54.2K
gross margin
40%
avg product price
$50

 

time to build
8 months
growth
SEO
business model
E-Commerce
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $566 $5,700
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
Retail Business Expenses $1,250 $11,650
Specific Industry Expenses $100 $30,000
Software Expenses $162 $3,094
Advertising & Marketing Costs $75 $5,286
Inventory Expenses $50 $4,750
Other Expenses $0 $800

Successful Businesses

Business URL Rank
NIHAO Jewelry nihaojewelry.com #26,847
Angara angara.com #50,524
Wholesale Fashion Square wholesalefashionsquare.com #122,046
Judson & Company judson.biz #141,927
Richard Cannon Jewelry rcjewelry.com #159,031
EIndiaWholeSale eindiawholesale.com #181,933
Polygon polygon.net #183,406
Hollywood Body Jewelry hollywoodbodyjewelry.com #235,726
Silpada silpada.com #243,352
J GOODIN jgoodin.com #255,387
Copper Reflections copperreflections.com #273,576

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Meaningful business connections You never know who you will meet as a jewelry wholesale business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Unlimited income potential With starting a jewelry wholesale business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Amazing perks and discounts Working in the jewelry wholesale business comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.
Predictable income stream Your businesses income stream tends to be predictable based on the number of customers you have signed up. This makes financial planning and outlooks much more seamless!
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Low margins The gross margins for your jewelry wholesale business are typically around 40%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the jewelry wholesale business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a jewelry wholesale business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
High overhead expenses With starting a jewelry wholesale business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Marketing Ideas

  • 1

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 2

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.