Interactive Product Demos Business

2 Interactive Product Demos Business Success Stories [2024]

Updated: July 4th, 2024

Ever wished customers could experience your product firsthand without stepping into a store? Enter the world of interactive product demos.

This business revolves around creating immersive, digital experiences that allow potential buyers to virtually engage with products in real time. Imagine developing software or apps that use augmented reality, 3D modeling, or live webinars to showcase products in a way that feels tangible.

The demand for interactive product experiences is growing as businesses seek to set themselves apart in an increasingly crowded market. If you have a knack for tech and creativity, this venture could be highly rewarding. The work involves collaboration with product teams, creating dynamic demo content, and staying ahead of tech trends.

If this piques your interest, it's time to delve deeper into the world of interactive product demos. Your journey could redefine how people shop and experience products digitally.

In this list, you'll find real-world interactive product demos business success stories and very profitable examples of starting a interactive product demos business that makes money.

1. SmartCue ($48K/year)

Robin, the founder of SmartCue, came up with the idea for his business while working as a Solutions Consultant. He noticed that sales reps struggled to deliver personalized product demos and pitches, so he set out to create a platform that would help them create a repository of tailored demos. The COVID-19 pandemic and the rise of virtual selling further solidified the need for his product.

How much money it makes: $48K/year
How much did it cost to start: $5K
How many people on the team: 2

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2. Supademo ($12K/year)

Koushik began his journey to founding Supademo while working as a founder of a video agency. During this time, he produced product explainer videos for major brands such as Facebook and Xiaomi. From 2017 to 2022, he frequently interacted with product managers and marketing executives who were looking for effective ways to showcase their products.

He noticed that product demo videos were time-consuming and expensive to produce, quickly became outdated with frequent product changes, and did not have the interactive element that users wanted in the current product-led growth (PLG) environment.

Recognizing the need for a better solution, Koushik partnered with his co-founder Leed and created Supademo to provide a more dynamic and engaging way to demonstrate products.

Throughout his experience, he noticed a common pattern – folks were struggling to convey the value, benefits, or functionality of their products or features through just words or images alone. Worse still, they'd resort to creating long videos, forcing clients to scrub through them to find the information relevant to their use case. That's when he came up with the idea for Superdemo. — Joseph Lee (Source)

How much money it makes: $12K/year

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