9 Home Cleaning Service Success Stories [2024]

Updated: November 1st, 2023
Start A Home Cleaning Service

Mopping floors, making beds, cleaning other people’s bathrooms, and vacuuming surfaces are not everyone’s cup of tea. However, if you are looking for a quick way to earn money, consider starting your home cleaning business.

Home cleaners earn per hour or chore, and can work for as many hours to maximize their income. Office-going people or parents with kids to look after do not have the time to clean their houses. Others are just messy and lazy and prefer paying a home cleaning services to keep the house in order.

To start a home cleaning business you do not need any particular skills or prior experience. You can advertise online, perform tasks, get referrals and build a steady clientele.

Here are some real life success stories of starting a home cleaning service:

1. MaidThis Franchise ($1.2M/year)

Neel Parekh started MaidThis as a side hustle while working at a private equity investment firm. After stumbling across a post on Reddit from someone who started a cleaning company, he decided to give it a shot and specialize in Airbnb and residential cleanings. MaidThis has since generated over $10 million in revenue and is now launching MaidThis Franchise, the first cleaning franchise specializing in vacation rental cleanings.

How much they make: $1.2M/year
How much did it cost to start: $800
Current team size: 9

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How I Started A $100K+/Month Home Cleaning Service For Busy Individuals And Airbnb Hosts

MaidThis®, launched by Neel Parekh in Los Angeles with just one cleaner in 2013, has achieved over $10 million in total revenue by focusing on cleaning Airbnbs and vacation rentals, thanks to its successful remote business model and new-age marketing tactics, and has now launched MaidThis Franchise to expand the business further.

About
Neel started MaidThis Franchise almost 11 years ago
Revenue
Neel grew the business to $100K/month
Costs
It cost Neel $800 to start the business
Read by 20,585 founders

2. Two Maids & A Mop ($7.2M/year)

After seven years of saving $150K, Ron Holt decided to enter the residential cleaning industry and open Two Maids & A Mop in Pensacola, FL. Recognizing the stagnant nature of the industry and the lack of standout national cleaning brands, Ron saw an opportunity to disrupt the market and provide a much-needed service to homeowners. Today, Two Maids & A Mop operates in 82 markets across the country and generates over $25M in annual revenues.

How much they make: $7.2M/year
Current team size: 500

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How Warren Buffett Inspired My Lifelong Journey Creating A $25M Cleaning Empire

A cleaning business founder, inspired by Warren Buffett, shares how he turned a $150K savings into Two Maids & A Mop, generating $25M in annual revenues, with 82 locations and almost 400,000 homes cleaned last year, by outworking and outpassioning others, and creating a customer feedback system that directly controls employee wages.

About
Ron started Two Maids & A Mop about 21 years ago
Revenue
Ron grew the business to $600K/month
Read by 10,217 founders

Learn more about starting a home cleaning service:

Where to start?

-> How much does it cost to start a home cleaning service?
-> Pros and cons of a home cleaning service

Need inspiration?

-> Examples of established home cleaning service
-> Marketing ideas for a home cleaning service

Other resources

3. DeluxeMaid ($1.2M/year)

How much they make: $1.2M/year
Current team size:

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Transitioning From Desk Job to Building a $60k/mo Cleaning Business

Engineer turned entrepreneur launches local house cleaning business and achieves $60,000 in monthly revenue within a short launch period of 27 days.

Revenue
They grew the business to $100K/month
Read by 735 founders

4. Go 2 Girls ($996K/year)

How much they make: $996K/year
Current team size:

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One Maid Service Owner's Journey to a $1-million dollar business - Crystal Hamm

Go 2 Girls is a woman-founded, women-operated house cleaning service in Wake County, NC that supports nonprofits, offers free cleanings to women undergoing cancer treatments, and prioritizes client and staff satisfaction.

About
They started Go 2 Girls over 6 years ago
Revenue
They grew the business to $83K/month
Read by 668 founders

5. Bright & Beautiful ($5M/year)

How much they make: $5M/year
Current team size: 800

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The career woman who employs hundreds of people in a £5m cleaning franchise

Bright & Beautiful is a UK-based professional housekeeping franchise with over 50 locations, founded by Rachel Ray in 2007 after quitting her consulting job to meet a need for eco-friendly cleaning products.

About
They started Bright & Beautiful over 17 years ago
Revenue
They grew the business to $417K/month
Read by 689 founders

6. Mrs Buckét ($3M/year)

How much they make: $3M/year
How much did it cost to start: $23
Current team size: 48

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How I created a multi-million pound company despite A-Level failure

Discover how this founder turned a humble £20 investment in a hoover and some flyers into a multimillion-pound company winning multiple awards and servicing commercial buildings and educational institutions across south Wales and Bristol.

About
They started Mrs Buckét over 19 years ago
Revenue
They grew the business to $250K/month
Costs
It cost $23 to start the business
Read by 1,000 founders

7. Queen Bee Cleaning Service ($1.5M/year)

In 2015, Cristobal Mondragon and his wife decided to start a cleaning business despite having no experience in the industry. Within just three months, they generated an impressive $26,576. Today, Queen Bee Cleaning Service has made over $5.8 million in sales and generates $1.5 million per year.

How much they make: $1.5M/year
How much did it cost to start: $2K
Current team size: 25

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How I Started My $1.5M/Year House Cleaning Business In Seattle

From humble beginnings with only $1,000, Queen Bee Cleaning Service went on to generate $26,576 in just 3 months, and now boasts over $5.8 million in sales per year,offering Airbnb and housecleaning services under the guidance of Cristobal Mondragon.

About
Chris started Queen Bee Cleaning Service over 9 years ago
Revenue
Chris grew the business to $125K/month
Costs
It cost Chris $2000 to start the business
Read by 2,226 founders