6 Health Insurance Business Success Stories [2024]

Updated: November 1st, 2023
Start A Health Insurance Business

Starting a health insurance business can be a lucrative and rewarding endeavor. As the healthcare industry continues to evolve, the demand for affordable and comprehensive health insurance plans is higher than ever.

To start a health insurance business, you must obtain a license to sell insurance in your state. This typically requires completing an insurance training program and passing an exam. You will also need to work with insurance carriers to create plans and negotiate rates.

To run a successful health insurance business, it is important to have a strong understanding of the healthcare industry and the various types of health insurance plans available. You should also be able to communicate effectively with clients and help them understand their options.

In addition to selling insurance, you may also need to manage claims and handle customer service inquiries. Strong organizational and customer service skills will be essential to running a successful health insurance business.

Starting a health insurance business requires a combination of knowledge, skills, and resources. With dedication and hard work, you can build a thriving business that helps individuals and families protect their health and financial well-being.

Here are some real life success stories of starting a health insurance business:

1. Limelight Health ($85.9M/year)

How much they make: $85.9M/year
Current team size: 780


How we pivoted our way to a near hundred million dollar exit

Limelight Health, founded in 2014 and acquired by FINEOS in 2020 for nearly $100M, achieved success through building meaningful relationships, product research, executive and advisor hiring, and focusing on culture and authenticity to help life insurers provide excellent service to customers.

Jason started Limelight Health about 10 years ago
Jason grew the business to $7.16M/month
Read by 714 founders

Learn more about starting a health insurance business:

Where to start?

-> How much does it cost to start a health insurance business?
-> Pros and cons of a health insurance business

Need inspiration?

-> Examples of established health insurance business
-> Marketing ideas for a health insurance business

Other resources

-> Health insurance business tips

4. Cigna

Cigna, a global health service company, offers health, pharmacy, dental, supplemental insurance and Medicare plans to individuals, families, and businesses.

Website traffic: 12.6M/month


5. United Healthcare

See what UnitedHealthcare can do for you. Explore employer, individual & family, Medicare-Medicaid health insurance plans from UnitedHealthcare.

Website traffic: 12.2M/month


6. Anthem

Where they're located: Anaheim, California, USA
Website traffic: 5.63M/month