Start A Health And Wellness Podcast - Business Ideas

Updated: September 15th, 2022
Start A Health And Wellness Podcast

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Do you have knowledge and passion for health that you'd love to share with others? Or perhaps you are a health blogger or content creator looking for ways to expand your revenue streams? If you match these criteria, starting a health and wellness podcast host could be the perfect opportunity.

In today's world, podcasts are the new radio. Podcasting is one of the fastest-growing mediums for online audio, and it's not expected to slow down any time soon. But unlike traditional radio, podcasts are driven by content creators passionate about sharing stories with their listeners.

One of the main benefits of starting a podcast is the minimal investment needed. All you need is a computer or phone with a microphone and a way to host it online. You can even create one on your website if you want.

Starting a health and wellness podcast requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell health and wellness podcast, or selling health and wellness podcast online, you can use this page as a guide for everything you'll need to know.

Key Stats

starting costs
$20.5K
gross margin
72%
avg product price
$27
time to build
180 days

Startup Costs

Min Startup Costs Max Startup Costs

Office Space Expenses

$0

$7,000

Employee & Freelancer Expenses

$151

$352

Website Costs

$223

$7,215

Business Formation Fees

$5,600

$20,400

Software Expenses

$162

$3,094

Advertising & Marketing Costs

$0

$2,750

Total Startup Costs

$6,136

$40,811

Successful Businesses

Business URL Rank

HLTH

hlth.com

212,656

HWNCC

hwncc.com

265,986

Pacific College

pacificcollege.edu

532,836

Health Podcasts, Blogs and News

radiomd.com

606,680

Wellpreneur

wellpreneur.com

665,396

Ultimate Health Podcast

ultimatehealthpodcast.com

864,261

On Diet & Health

ondietandhealth.com

1,368,838

Life Wellness

lifehwc.com

1,439,722

Radically Loved by Rosie Acosta

radicallyloved.com

1,953,294

Black Women for Wellness

bwwla.org

2,359,830

Brittney Moses

brittneyamoses.com

2,438,666

Pros & Cons

Pros Description

Flexibility

You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.

Ability to start your business from home

It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!

Scalable

With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.

Meaningful business connections

You never know who you will meet as a health and wellness podcast. This could be the start of an incredible business opportunity!

High customer retention rates

Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.

High margins

The gross margins for your health and wellness podcast are typically around 72%, which is considerably high and allows you to grow your business and manage costs easily.

Cons Description

Motivation of employees

If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.

High employee turnover

In the health and wellness podcast, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.

Taxes

As a health and wellness podcast, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

Niche Market

A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

Time commitment

With starting a health and wellness podcast, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business.

Difficult to build trust with your customer

With starting a health and wellness podcast, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

    Learn more about affiliate program ➜

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

    Learn more about direct sales ➜

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

    Learn more about word of mouth ➜