S
Starter Story
Business Idea
Start A Health And Wellness Podcast
About
Starting a health and wellness podcast requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell health and wellness podcast, or selling health and wellness podcast online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a health and wellness podcast ➜
Key stats
market size
$11.7B
starting costs
$26.9K
gross margin
72%
avg product price
$27
time to build
6 months
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
| Office Space Expenses | $35 | $3,250 |
| Employee & Freelancer Expenses | $0 | $5,500 |
| Equipment & Supply Expenses | $500 | $5,000 |
| Website Costs | $232 | $6,500 |
| Business Formation Fees | $5,600 | $20,400 |
| Software Expenses | $150 | $3,044 |
| Advertising & Marketing Costs | $0 | $2,750 |
| Other Expenses | $0 | $800 |
| Total Startup Costs | $6,517 | $47,244 |
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
HLTH | hlth.com | #212,656 |
|
Health and Wellness Network of Commerce | hwncc.com | #265,986 |
|
Wellpreneur | wellpreneur.com | #443,732 |
|
Pacific College | pacificcollege.edu | #532,836 |
|
Health Podcasts, Blogs and News | radiomd.com | #606,680 |
|
unknown | ultimatehealthpodcast.com | #873,949 |
|
Pennsylvania Medicaid & Health Insurance | pahealthwellness.com | #1,070,783 |
|
Black Zen | blackzen.co | #1,681,217 |
|
Hyper Wellbeing – Human-as-a-Platform – The first platform was the personal computer. The second the web browser. The third the smartphone. Now a fourth has arrived. Us. | hyperwellbeing.com | #1,719,373 |
|
To Help Everyone Health and Wellness Centers | tohelpeveryone.org | #2,022,745 |
|
Christina Rice Wellness | christinaricewellness.com | #2,109,970 |
Pros & Cons
| Pros | Description |
|---|---|
| Flexibility | You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
| Ability to start your business from home | It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
| Scalable | With businesses and processes changing daily, there will always be demand for new features, products and services within your health and wellness podcast. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers. |
| Meaningful business connections | You never know who you will meet or get to work with for your health and wellness podcast. This could be the start of an incredible business opportunity! |
| High customer retention rates | Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your health and wellness podcast becomes an integral piece of their every day lives. |
| High margins | The gross margins for your health and wellness podcast are typically around 72%, which is considerably high and allows you to grow your business and manage costs easily. |
| Cons | Description |
|---|---|
| Motivation of employees | If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees. |
| High employee turnover | In the health and wellness podcast, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment. |
| Taxes | As a health and wellness podcast, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it. |
| Niche Market | A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience. |
| Time commitment | With starting a health and wellness podcast, all responsibilities and duties will be in your hands. Although this is not necessarily a negative thing, it's important to understand that your work-life balance may be a bit unbalanced at times. This can place a strain on friends and family and add to the pressure of launching a new business. |
| Difficult to build trust with your customer | With a health and wellness podcast and any online business, there is little physical interaction, which means it can be a lot more difficult to establish trust and clout with your customers. You'll need to go the extra mile with your customer to grab their attention as soon as they reach your site + assure them that your brand is legit and trustworthy. |
Marketing Ideas
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1
Word of mouth
The most tried and true way to grow a health and wellness podcast is through word of mouth - some entrepreneurs would say it's more important than all social media.
-
2
Advertising on social media
Social media advertising is one of the leading ways to get the word out when it comes to health and wellness podcast.
There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.
-
3
Facebook Community
Building a community is a great way to grow your network and your business. There are several different ways of building a community, one of the most effective (and simplest) ways is to build a Facebook group.
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