7 Hair Care Products Business Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Start A Hair Care Products Business

Here are some real life success stories of starting a hair care products business:

1. Beardbrand ($1.2M/year)

Eric Bandholz, the founder of Beardbrand, came up with the idea for his business after experiencing the pressures of conforming to corporate grooming standards. He wanted to create a brand that catered to "urban beardsmen" like himself who didn't fit the traditional stereotypes. Through content creation and a strong focus on owning their audience, Beardbrand has grown from a $30 investment to seven figures in a short period of time.

How much they make: $1.2M/year
How much did it cost to start: $0
Current team size: 11

Starting a Beard Branded Store Earning Over $100k/mo

American men's grooming company Beardbrand has grown from a $30 investment to seven figures and bootstrapped its expansion, thanks to a focus on content creation that allows the firm to control its audience and own its email database. The company originated after founder Eric Bandholz attended a beard enthusiasts' gathering and coined the term "urban beardsman" to describe traditional men who "didn't fit the typical stereotypes," and has benefited from coverage including a New York Times piece and TV appearance on Shark Tank.

About

Eric started Beardbrand about 12 years ago

Revenue

Eric grew the business to $100K/month

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2. The Holistic Enchilada ($96K/year)

Delilah Orpi started her blog, The Holistic Enchilada, in 2017 as a side project while working as a full-time teacher. After finding success with a post about her curly hair routine, she decided to focus on the curly hair niche. With the help of blogging courses and her expertise in clean beauty, Delilah has grown her blog to earn an average of $7,000 a month in revenue.

How much they make: $96K/year
How much did it cost to start: $250
Current team size: 2

How I Make $96K/Year As A Beauty Blogger

Delilah Orpi's blog "The Holistic Enchilada" is making up to $7,000 a month in revenue through sales of digital products, display ads, affiliate marketing, and sponsored posts in the niche market of clean beauty and curly hair, with a focus on retaining customers through email marketing and SEO.

About

Delilah started The Holistic Enchilada over 6 years ago

Revenue

Delilah grew the business to $8K/month

Costs

It cost Delilah $250 to start the business

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Read by 3,667 founders

Learn more about starting a hair care products business:

Where to start?

-> How much does it cost to start a hair care products business?
-> Pros and cons of a hair care products business

Need inspiration?

-> Examples of established hair care products business
-> Marketing ideas for a hair care products business

Other resources

4. MONAT

Login here to order MONAT products, access information and resources, and manage your subscription through our online back office.

Website traffic: 2.29M/month

5. Sally Beauty

Sally Beauty is the world's largest retailer of salon-quality hair color, hair care, nails, salon, and beauty supplies. Sally Beauty provides everything you need for salon-quality results at home, and salon professionals the high-quality products they need for their clients. Shop now.

Where they're located: Wichita, Kansas, USA

6. Beardbrand

Beard care products from the best beard company. Shop for natural beard oil, mustache wax, soap, combs and beard kits from Beardbrand.

How much they make: $1.2M/year
Where they're located: Austin, Texas, USA
How much did it cost to start: $0
Current team size: 11
Website traffic: 450K/month