Hair Blog

3 Hair Blog Success Stories [2025]

•

Updated: April 15th, 2025

Are you a professional model or a beauty expert looking for a potential business idea? Starting a hair blog can be a great business opportunity for hair and beauty experts.

Through a hair blog, you teach your audience best practices for keeping their hair tidy and in perfect shape throughout. You can cover the best hair care tips and discuss different hair extensions available to them.

A majority of hair blogs make money through affiliate marketing campaigns. Cover fascinating topics and share the posts on social media to get traffic to your hair blog.

In this list, you'll find real-world hair blog success stories and very profitable examples of starting a hair blog that makes money.

1. The Holistic Enchilada ($96K/year)

Delilah Orpi started her blog, The Holistic Enchilada, in 2017 as a side project while working as a full-time teacher.

After finding success with a post about her curly hair routine, she decided to focus on the curly hair niche.

With the help of blogging courses and her expertise in clean beauty, Delilah has grown her blog to earn an average of $7,000 a month in revenue.

How much money it makes: $96K/year
How much did it cost to start: $250
How many people on the team: 2

How I Make $96K/Year As A Beauty Blogger

Delilah Orpi's blog "The Holistic Enchilada" is making up to $7,000 a month in revenue through sales of digital products, display ads, affiliate marketing, and sponsored posts in the niche market of clean beauty and curly hair, with a focus on retaining customers through email marketing and SEO.

Read this case study

Read by 6,973 founders

2. Hair Fetish ($84K/year)

Diane German, the founder of Hair Fetish LLC, had a passion for hairstyling from a young age. She started styling her friends and family and eventually opened her own salon. In 2011, she launched Hair Fetish and in 2012 added the product line Agape Fetish. Through determination and perseverance, Diane has built a reputable business that has made over 90k in 2020.

How much money it makes: $84K/year
How much did it cost to start: $1.5K
How many people on the team: 1

How I Started A $7K/Month Styling Services Business And A Hair Products Brand

This case study follows Diane German, founder of Hair Fetish LLC, who has built a successful styling service and hair product business with over $90k in revenue, and plans to expand to an organic hair care line, despite experiencing setbacks and failures along the way.

Read this case study

Read by 6,912 founders

3. Katie Goes Platinum ($72K/year)

Katie Emery, founder of KatieGoesPlatinum.com, came up with the idea for her business after deciding to embrace her gray hair and noticing a lack of information and products available for women going through the same transition. Within a few months of starting her blog, she earned $500 in ad revenue, and two years later, her site consistently averages $6,000 per month in revenue.

How much money it makes: $72K/year
How much did it cost to start: $500
How many people on the team: 1

How I Started A $6K/Month Blog To Help Women Transitioning From Dyed Hair To Natural Gray Hair

Katie Emery founded KatieGoesPlatinum.com, a website advising women on how to transition from dyed hair to their natural gray hair, which earns an average of $6,000 per month in revenue through affiliate marketing, sponsored posts, and advertisements.

Read this case study

Read by 12,600 founders