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7 Hair Blog Success Stories [2023]

7 Hair Blog Success Stories [2023]
Start A Hair Blog

Are you a professional model or a beauty expert looking for a potential business idea? Starting a hair blog can be a great business opportunity for hair and beauty experts.

Through a hair blog, you teach your audience best practices for keeping their hair tidy and in perfect shape throughout. You can cover the best hair care tips and discuss different hair extensions available to them.

A majority of hair blogs make money through affiliate marketing campaigns. Cover fascinating topics and share the posts on social media to get traffic to your hair blog.

Here are some real life success stories of starting a hair blog:

1. Katie Goes Platinum ($72K/year)

Katie Emery (from Los Angeles, CA) started Katie Goes Platinum almost 5 years ago.

$6K / month
1 founders / 1 employees

Case Study

My name’s Katie Emery and I’m the founder of KatieGoesPlatinum.com, a website that advises women on how to joyfully transition from dyed hair to their natural gray hair.

But, two years later, my site consistently averages $6,000 per month in revenue (sometimes reaching as high as $10,000/month). It has grown much more than I ever anticipated!


2. The Holistic Enchilada ($96K/year)

Delilah Orpi (from Winter Springs) started The Holistic Enchilada almost 6 years ago.

$8K / month
1 founders / 2 employees

Case Study

My name is Delilah Orpi and I blog about curly hair and clean beauty at The Holistic Enchilada. I help people with naturally curly and wavy hair transition to wearing their natural texture.

My website currently averages $7,000 a month in revenue, though some months can be a lot higher or lower.


Learn more about starting a hair blog:

Where to start?

-> How much does it cost to start a hair blog?
-> Pros and cons of a hair blog

Need inspiration?

-> Examples of established hair blog
-> Marketing ideas for a hair blog

Other resources

-> Hair blog tips

4. Tumblr

Tumblr is a place to express yourself, discover yourself, and bond over the stuff you love. It's where your interests connect you with your people.

  • Website traffic: 328M/month
  • Business rank: #115

Check out their full website ➜

5. Style Me Pretty

A style savvy wedding resource devoted to the modern bride's journey down the altar with gorgeous real weddings, vendor recommendations and much more!

  • Website traffic: 310K/month
  • Business rank: #67.3K

Check out their full website ➜

6. Overtone

  • Website traffic: 150K/month
  • Business rank: #71.9K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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