8 Hair Blog Success Stories [2024]

Updated: November 19th, 2023
Start A Hair Blog

Are you a professional model or a beauty expert looking for a potential business idea? Starting a hair blog can be a great business opportunity for hair and beauty experts.

Through a hair blog, you teach your audience best practices for keeping their hair tidy and in perfect shape throughout. You can cover the best hair care tips and discuss different hair extensions available to them.

A majority of hair blogs make money through affiliate marketing campaigns. Cover fascinating topics and share the posts on social media to get traffic to your hair blog.

Here are some real life success stories of starting a hair blog:

1. Katie Goes Platinum ($72K/year)

Katie Emery, founder of KatieGoesPlatinum.com, came up with the idea for her business after deciding to embrace her gray hair and noticing a lack of information and products available for women going through the same transition. Within a few months of starting her blog, she earned $500 in ad revenue, and two years later, her site consistently averages $6,000 per month in revenue.

How much they make: $72K/year
How much did it cost to start: $500
Current team size: 1

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How I Started A $6K/Month Blog To Help Women Transitioning From Dyed Hair To Natural Gray Hair

Katie Emery founded KatieGoesPlatinum.com, a website advising women on how to transition from dyed hair to their natural gray hair, which earns an average of $6,000 per month in revenue through affiliate marketing, sponsored posts, and advertisements.

About
Katie started Katie Goes Platinum over 5 years ago
Revenue
Katie grew the business to $6K/month
Costs
It cost Katie $500 to start the business
Read by 11,045 founders

2. The Holistic Enchilada ($96K/year)

Delilah Orpi started her blog, The Holistic Enchilada, in 2017 as a side project while working as a full-time teacher. After finding success with a post about her curly hair routine, she decided to focus on the curly hair niche. With the help of blogging courses and her expertise in clean beauty, Delilah has grown her blog to earn an average of $7,000 a month in revenue.

How much they make: $96K/year
How much did it cost to start: $250
Current team size: 2

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How I Make $96K/Year As A Beauty Blogger

Delilah Orpi's blog "The Holistic Enchilada" is making up to $7,000 a month in revenue through sales of digital products, display ads, affiliate marketing, and sponsored posts in the niche market of clean beauty and curly hair, with a focus on retaining customers through email marketing and SEO.

About
Delilah started The Holistic Enchilada over 6 years ago
Revenue
Delilah grew the business to $8K/month
Costs
It cost Delilah $250 to start the business
Read by 3,667 founders

So... can you actually make money with a hair blog?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. Tumblr

Tumblr is a place to express yourself, discover yourself, and bond over the stuff you love. It's where your interests connect you with your people.

Where they're located: Nashville, Tennessee, USA
Website traffic: 328M/month

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So... can you actually make money with a hair blog?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Style Me Pretty

A style savvy wedding resource devoted to the modern bride's journey down the altar with gorgeous real weddings, vendor recommendations and much more!

Where they're located: Hong Kong Island, Hong Kong, China
Website traffic: 310K/month

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8. Overtone

Website traffic: 150K/month

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