5 Gym Equipment Production Business Success Stories [2024]

Updated: November 19th, 2023
Start A Gym Equipment Production Business

Here are some real life success stories of starting a gym equipment production business:

1. Bells of Steel ($14.4M/year)

Bells of Steel founder, Kaevon Khoozani, came up with the idea for his fitness equipment business after realizing the lack of availability of equipment for his own strength training. He started by ordering equipment from China and selling it directly to his network, eventually growing the business to achieve $15 million in sales in 2021. His focus on creating high-value products and leveraging word-of-mouth marketing has contributed to the company's success.

How much they make: $14.4M/year
How much did it cost to start: $3.5K
Current team size: 38

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My Gym Passion Led Me To Start A $15M/Year Fitness Equipment E-Commerce

Bells of Steel, an e-commerce fitness equipment company, generated $15 million in sales by creating a high-value product line and focusing on word-of-mouth marketing, email marketing, and social media ads.

About
Kaevon started Bells of Steel over 13 years ago
Revenue
Kaevon grew the business to $1.2M/month
Costs
It cost Kaevon $3500 to start the business
Read by 5,920 founders

2. Ironmaster ($9.25M/year)

Ironmaster was initially a part-time venture started by Matt Dawson's father in the Bay Area of California. Matt grew up working in the business and had a passion for building things. After working his way up in the company, Matt took over the business when his father planned to close it down. He relocated the business, redesigned the adjustable dumbbells, and started manufacturing overseas. With perseverance and smart marketing strategies, Ironmaster became a multi-million dollar company with a solid reputation in the fitness equipment industry.

How much they make: $9.25M/year
Current team size: 13

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How I Turned My Father's Side Venture Into A $9.25M/Year Home Gym Equipment Brand

Ironmaster, a multi-million dollar company, manufactures and sells their brand of home gym fitness equipment domestically and in over 20 international markets, with their top-selling product being a patented adjustable dumbbell system called Quick-Lock Dumbbells, providing quality strength training gear for individuals who want to have their gym at home.

About
Matt started Ironmaster over 20 years ago
Revenue
Matt grew the business to $771K/month
Read by 4,663 founders

So... can you actually make money with a gym equipment production business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

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3. Pulseroll ($2.88M/year)

How much they make: $2.88M/year
Current team size: 17

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An Interview With Paul McCabe - CEO of Pulseroll

"Pulseroll is a fast-growing muscle recovery brand, stocked by leading British retailers and available in over 20 countries worldwide, founded by Paul McCabe in 2016 to make percussive massage therapy accessible and affordable for everyone through their range of vibrational therapy machines."

About
They started Pulseroll almost 8 years ago
Revenue
They grew the business to $240K/month
Read by 562 founders