8 Guitar Company Success Stories [2024]

Pat Walls

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Updated: November 19th, 2023

Start A Guitar Company

Guitars are versatile, portable, accessible, and affordable musical instruments. Besides, guitars can be self-taught, or you can learn online.

If you are passionate about guitars, consider starting a guitar company. There are different entry points ranging from guitar production, guitar sales, and distribution company or even guitar repair. To start the guitar business, identify your target market, and create a business plan. You must register a business name and meet all the licensing requirements.

Here are some real life success stories of starting a guitar company:

1. KLOS Guitars ($1.2M/year)

Adam Klosowiak came up with the idea for KLOS Guitars when his own wooden travel guitar cracked in cold temperatures. He saw an opportunity to create a durable and portable carbon fiber guitar that would solve the issues of fragility and warping commonly associated with wooden instruments. After conducting extensive research and launching a successful Kickstarter campaign, KLOS Guitars has grown to ship to over 70 countries and generate over $100k per month in sales.

How much they make: $1.2M/year
Current team size: 13

How We Invented A Carbon Fiber Guitar And Grew To $1M/Year

KLOS Guitars CEO and co-founder Adam Klosowiak created a unique line of carbon fiber guitars and ukuleles, launching with a successful Kickstarter campaign that has since led to over $1 million in funding, with current monthly sales over $100K mainly through Shopify.

About

Adam started KLOS Guitars almost 9 years ago

Revenue

Adam grew the business to $100K/month

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2. Miguel de Maria, Elegant Spanish Guitar ($36K/year)

Miguel de Maria, a former desk job worker, discovered his passion for playing Spanish guitar while tending bar at a venue featuring live entertainment. After stepping in to help a backup band, he realized his talent and began pursuing a career as a freelance guitar performer. By leveraging personal contacts, word-of-mouth referrals, and a high-quality website, Miguel has built a successful business, earning around $3000 a month. Despite the challenges posed by the COVID-19 pandemic, Miguel remains optimistic about the future of his business as events gradually resume.

How much they make: $36K/year
How much did it cost to start: $1.5K
Current team size: 0

Leaving A Boring Desk Job To Make A Living Playing Spanish Guitar At Events

Miguel de Maria, a former desk worker, built a successful freelance guitar performance company generating $3000 monthly by leveraging personal contacts and creating an online presence that includes a professional website, business cards, and contracts.

About

Miguel started Miguel de Maria, Elegant Spanish Guitar about 20 years ago

Revenue

Miguel grew the business to $3K/month

Costs

It cost Miguel $1500 to start the business

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Read by 3,542 founders

So... can you actually make money with a guitar company?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

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Starting A Guitar Company: Everything You Need To Know

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5. ULTIMATE GUITAR TABS

Beginning around 1998, established in Kaliningrad, Russia, Ultimate Guitar has set up a solid local area following with more than 10 million enrolled clients who partake in gatherings, contribute tabs, examples, and articles, and are energetic individuals from everything rock'n'roll. UG likewise gives all of the most recent music industry news, surveys, and writes about within scoop in the music-making crazy house.

Where they're located: Wichita, Kansas, USA
Website traffic: 61M/month

So... can you actually make money with a guitar company?

Of course. There are millions to be made in this industry.

But how?

Research real, profitable businesses and see exactly how much money they make.
Study exactly what works, and what doesn’t.
Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. Guitar Center

Supported by more than 260 stores nationwide, Guitar Center is one of the leading retailers of guitars, basses, enhancers, consoles, workstations, drums, percussion, mouthpieces, PA frameworks, DJ hardware, stage lighting, recording programming, studio gear, and so on.

Where they're located: Manhattan Community Board 1, New York, USA
Website traffic: 8.24M/month

8. Fender Guitars

With a distinguished history tracing all the way back to 1946, Fender has contacted and changed music worldwide and in essentially every type: rock 'n' roll, nation and western, jazz, beat and blues and numerous others.

Where they're located: Anaheim, California, USA
Website traffic: 3.63M/month