1,000+ Creative Names For Your Guitar Company

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Updated: June 10th, 2025

So, you've come up with the perfect guitar company idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your guitar company stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best guitar company ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your guitar company.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

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Ideas

Catchy guitar company name ideas

CrackedGuitar
The Electric Saxophone
The Loose
Sonorous Freshwater Bass Collective
Deeper
Solemn Low Pitched
Primitive Harmonica Collective
Six Series
Slack
The Thorough
Valid
Baroque Piano Spot
Second Set
Invisible
The Dollar Harmonica
SpanishGuitar
Old Ukulele Group
Bass Voice Spot
Josscy Largemouth Collective
String Up Pro
BrokenString
Standard
Latch
Sub
Demure Guitar
Short Strand
Cracked Piano Co
The Unamplified Bass
RandomString
The Broken
Biggest
Second Strand
Instrument Spot
White Bass Voice Group
Twelve String Up Group
The Treble
Static String Along
Old Piano Place
The Fine Drawstring
Strung Saxophone Co
Largemouth Place
Basso Group
Ossey Bluegill Place
Regard Guitar
Drone Low Pitched Pro
The Lead
The Short String Of Words
Severe Guitar
The Cheap
SeaBass
String Of Words Place
Longer
Biggest Basse
The One
The Spanish Mandolin
InvisibleString
The Nice Piano
Leading String Along Collective
The Heterotic
The Solemn
The Open
Silken Succession
Entire
Classical Ukulele Spot
Encoded String Along
Jossey
Chain Group
Mere Drawstring Pro
The Style
Sweet Instrument Place
The Biggest
AcousticalGuitar
Instrument Co
Closed Thread Group
Care Guitar
Stats Bass
The Jossey
Deeper Sea Bass Co
Flamenco
Giant Low Pitched
Endure Guitar
Bass Guitar Spot
The Entire
The Sized Basso
The Sized Low Pitched
Navel
InchBass
Aware Guitar
Longest Bowed Stringed Instrument Collective
Train Co
NeckedGuitar
The Fundamental
Booming Basso
The Handed
Taut
Single Serial
The Rude Bass Guitar
Mellow Bass Voice Spot
The Instrumental
The Alphanumeric
TautString
More Guitar
Harp String Along Spot
Big Beam
Strand Spot
Double
HoarseBass
The Longer
The Navel
Ground Deep Co
Static Serial
Harp String Up Trading Co
Mandolin Collective
Ukulele Trading Co
Old Instrument Co
Bass Spot
Amplified Bass Pro
Mandolin Trading Co

Creative guitar company name ideas

The Mouthed
The Biggest
Static Serial
Big Largemouth Trading Co
Harp String Along Spot
Regard Guitar
Hair Guitar
ClosedString
Bass Part Co
Guitar Group
Bass Voice Collective
The Resonant
Hybrid Basso Spot
Latch
Hawaiian
FourString
Mates Bass
Imaginary Bass Guitar Trading Co
The Red
The Formatted
OsseyBass
The Distorted Bass Guitar
Train Place
Bass Pro
Acoustic Bluegill Co
Shorter String Up
SweetGuitar
Unamplified Harmonica Spot
Invisible Train
The Chromatic Guitar
Loud Basso Spot
Piano Group
Train Co
LiteralString
Bowed Stringed Instrument Spot
Slack Knot Co
Static String Of Words
Sea Bass Co
Biggest Beam
ThickString
The Encoded
Batz Bass
Steer Guitar
Whole
Amplified
JosseyBass
Mandolin Pro
Thorough
Second String Along
The Numeric Strand
Booming Bluegill
Per Guitar
Linear Thread
The Mellow
Electric Banjo Place
NullString
Instrument Spot
Made Piano Pro
Wear Guitar
The Thorough Largemouth
Thick String Up Spot
The Smallmouth
Low Collective
ResonantBass
Bluegill Group
TwangyGuitar
Sea Bass Place
Unique Drawstring Trading Co
The Booming
The Upright Bass Part
String Of Words Place
The Elastic String Up
Longest String Of Words Spot
Saxophone Co
Old Ukulele Group
Homemade Bass Guitar Trading Co
ElectricBass
Necked Knot
Booming Deep
Empty String Along
PortugueseGuitar
More Guitar
The Expensive Instrument
Aspire Guitar
Solid Mandolin Group
Biggest Bluegill
Mellow Bass Voice Spot
InchBass
Modern Instrument
Stretched
Chromatic Bass Voice
Top Chain
Upright Low Spot
The Twangy
Bowed Stringed Instrument Collective
Top Thread Group
Elastic
String Up Spot
Loose Bowed Stringed Instrument Collective
Harp
Figured
Second Train Group
The Shorter
Strand Co
Mouthed Low Group
Classic Piano Group
Katz Bass
Null Train
LightGuitar
Drone Deep Collective
String Of Words Co
Sea
Six Series
Big Bar
Two Drawstring
Mature Guitar
Aware Guitar
Classical Ukulele Spot

Learn more about starting a guitar company:

Where to start?

-> How much does it cost to start a guitar company?
-> Pros and cons of a guitar company

Need inspiration?

-> Other guitar company success stories
-> Marketing ideas for a guitar company
-> Guitar company Instagram bios

Other resources

-> Guitar company tips
-> Blog post ideas for a guitar company

Funny Guitar Company Names

Second Strand Spot
Gates Bass
Twine Trading Co
The Latch
The Sub
Second Train Group
Booming Guitar Trading Co
Low Pitched Group
TwangyGuitar
The Modern
Biggest Basso
ElasticString
Six String Along
LightGuitar
The Open
Bowed Stringed Instrument Place
The Entire
Five
Striped Low Trading Co
Bit
The Second
Vocal Bass Guitar Pro
The Hoarse
The Single Linguistic String
Big Bass Clef
Cracked Knot Trading Co
Strung
AcousticGuitar
JosseyBass
The Larval
Six String Up
Sea Bass Spot
OsseyBass
Thread Group
Private Drawstring Trading Co
Shorter Sequence
Bass Guitar Spot
Bowed Stringed Instrument Collective
The And
Drone Bluegill Spot
The Beloved
Resonant
States Bass
Strand Place
Acoustic
StyleGuitar
Defer Guitar
The Hybrid Largemouth
The Mean Mandolin
The Sized Basso
ResonantBass
Nice Acoustic Guitar
Smallmouth Low
Batz Bass
Hair Guitar
Silken Succession
Slack
NeckedGuitar
HybridBass
Private Twine Group
Harp String Up Trading Co
Drone Low Pitched Pro
Giant
Red Chain Pro
Mouthed Basso Pro
Mandolin Co
Sonorous Freshwater Bass Collective
Linear Thread
Original
Yellow Low Co
Booming Deep
Encoded String Of Words
Navel
Twine Place
Mellow Low Pitched Group
ChileanBass
Basso Pro
Thick String Up Spot
Lure Guitar
Ukulele Trading Co
Amplified Bass Pro
The Beloved Bass
The Double Drawstring
Solid Mandolin Group
BlueGuitar
Mellow
Moon
Train Group
Longer Linguistic String Group
DeepestBass
Ear Guitar
KeyGuitar
The Broken Harmonica
Continuous Thread Co
Shorter Strand
Formatted
Josscy Guitar Collective
Big Bar
Aware Guitar
Pound Low Co
The Instrumental
Six Series
Thin
Favorite
Per Guitar
Career Guitar
Unbroken
Harmonica Co
Harmonica Group
The Sub Low Pitched
Instrument Trading Co
Concur Guitar
Silken Bowed Stringed Instrument
Strung Acoustic Guitar Trading Co
Saxophone Collective
Imaginary Knot Trading Co
LengthString
Top Linguistic String

Cool guitar company name ideas

Basso Pro
The Juvenile
The Original
Booming Bluegill
Concur Guitar
The Learned
LoudGuitar
Moon
Chain Pro
Shorter
Acoustic
The Body
DeeperBass
Booming Basse
Silken Succession
Treble Bluegill Co
The One
Josey Bass Voice Trading Co
The Drone Largemouth
Pound
The Numeric Strand
Red String Of Words Co
Modern Instrument
Biggest Beam
Portuguese Banjo Trading Co
Josscy
Silken Strap
The Spotted
Infer Guitar
Second Strand
Battered Knot Group
Single Serial
Dates Bass
Chain Group
Dollar Saxophone Place
Regard Guitar
Nice Largemouth Collective
The Thin
GiantBass
The Short
Elastic
Mouthed Basso Pro
The Lossey
Big Basso
BoomingBass
Thick String Up Spot
String Along Spot
StringedGuitar
Encoded String Along
The Invisible Chain
Solid Harmonica Pro
Stretched String Of Words
ThinString
The Formatted
The Rude Bass Guitar
Largemouth Co
Instrument Trading Co
The Electric
Severe Guitar
The Broken
JosseyBass
ThickString
The Homemade
Occur Guitar
The Short Strand
Bit
The Key Banjo
The Inextensible String Of Words
Sea Bass Place
Shaped Banjo Co
Twangy
Empty Thread Co
ChileanBass
The Mean Mandolin
Ground Low Collective
The Giant
Mandolin Trading Co
Static Serial
The Thick
SweetGuitar
Longer Linguistic String Group
AcousticalGuitar
Procure Guitar
The Thick String Of Words
Entrepreneur Guitar
The Stretched Linguistic String
Mates Bass
Arbitrary String Up Spot
ImaginaryGuitar
Vocal Knot
Stats Bass
Digit Drawstring Collective
The Spanish Mandolin
Drawstring Pro
Sea Bass Spot
Sub
Old Ukulele Group
Modern Acoustic Guitar
Shorter Sequence
Yellow Deep Co
Primitive Harmonica Collective
The Loose
The Silken
Bore Guitar
Mouthed Low Group
The Deep Freshwater Bass
Spotted
SeaBass
Despair Guitar
The Shorter
Booming Bass Clef
The Arbitrary
The Key
Bass Collective
Inure Guitar
Strung
Static String Along
There Guitar

Unique guitar company name ideas

Striped
Low Collective
Classical Mandolin Group
The Deepest
Distorted Instrument Pro
Bass Spot
The Sub
The Resonant
Strand Spot
Big Largemouth Trading Co
Guitar Place
Loud
Blue Banjo Place
Six Strap
The Electric Mandolin
Entire String Of Words Co
The Latch Train
Hoarse Low Pitched
The Mouthed
Booming Bass Part
Mellow Bass Voice Spot
Fundamental Deep Collective
Lead Bass Trading Co
HeteroticString
The Lowest
The Favorite
The Chromatic Guitar
Whole Strand Spot
Encoded
Continuous
FiguredBass
The Encoded
Prompt Thread
Style Harmonica Collective
Baroque
Josscy Sea Bass Spot
Amplified
The Strung
Cavalier Guitar
Sub Largemouth Collective
Numeric
The White
Lossey Guitar Place
Linguistic String Trading Co
Arbitrary Bowed Stringed Instrument Co
The Chilean Basso
String Of Words Trading Co
ElectricBass
SmallmouthBass
The Endless
Six Sequence
TerminalString
The Entire
Flamenco Ukulele Group
Train Group
Baroque Bass Collective
Low Pitched Co
Ground Deep Co
The Corresponding
HybridBass
BigGuitar
Handed
Primitive
Mandolin Co
Nice Acoustic Guitar
Beloved Ukulele Spot
The Open
And
ResonantBass
Short
The Numeric Drawstring
Broken
Acoustical Saxophone
Bass Guitar Group
Sub Deep Spot
DistortedGuitar
White Bass Voice Group
Two
Treble Deep Group
Sweet
Store Guitar
Saxophone Trading Co
AcousticBass
Bass Voice Group
Continuous Drawstring Collective
Old Instrument Co
CorrespondingString
Banjo Co
BrokenString
StripedBass
Aspire Guitar
Sonorous Low Group
The Pound
Commonwealth of independent states Bass
Single
String Of Words Co
ElasticString
The Loud Basso
Biggest
Basso Place
The Yellow Deep
The Lead
Largemouth Low Pitched Group
Booming Deep
Gates Bass
Length
The Cheap
Knot Collective
Two Drawstring
Ear Guitar
Bluegill Spot
Knot Spot
Stretched
Josey
HawaiianGuitar
The Double Low
The Elastic
LargemouthBass

Cute guitar company name ideas

Largemouth Sea Bass
The Smallmouth
WhiteBass
Private Twine Group
Thread Pro
MeanGuitar
Silken Series
Harp Acoustic Guitar Co
The Largemouth
Terminal
The Thin Chain
Low Pro
Shear Guitar
Banjo Collective
Flats Bass
Rats Bass
SpanishGuitar
The Loud
Mere
Linear Thread
Thread Co
Top Linguistic String
TautString
Smallmouth Basso Place
The Six
BigBass
SizedBass
Fundamental
Broken Bass Guitar Co
Stretched String Of Words Collective
Defer Guitar
BiggestBass
The Single Linguistic String
Vocal
Giant Low Pitched
Thorough
Invisible Chain Co
OsseyBass
The Smallmouth Basso
Bowed Stringed Instrument Spot
Linguistic String Spot
Josey Sea Bass Collective
Harmonica Pro
The Deep Basso
Hoarse
Closed Thread Group
Six Serial
Made Piano Pro
Sea
The Booming Basso
The Inextensible
Yellow Low Co
Strand Group
The Closed
The Resonant Low Pitched
The Portuguese Acoustic Guitar
Chilean Guitar
The Digit
Deep Trading Co
Classic Piano Group
The Chilean Largemouth
Booming Beam
The Dollar
Formatted Thread Pro
Cats Bass
War between the states Bass
Adhere Guitar
Second String Of Words
Acoustic Guitar Trading Co
Soft
The Double Drawstring
LengthString
Resonant
Battered
Shorter Strand
The Heterotic
The Sub Low Pitched
Thin Train Trading Co
Longest String Of Words Spot
The Unamplified Piano
Booming Bass Guitar
The Red
The Classical
The Short String Of Words
Ukulele Trading Co
The Harp Thread
Bates Bass
Loud Bass Part Spot
The Upright Bass Part
AndGuitar
The Length Chain
Guitar Collective
Second Succession
Hear Guitar
Learned
Bodied Banjo Co
MellowBass
Favorite
Single String Along
Biggest Baja
Numeric Bowed Stringed Instrument Spot
Yellow
Harmonica Group
Blue Piano Place
Sea Bass Co
Bowed Stringed Instrument Group
CrackedGuitar
Second Set
Strand Co
GroundBass
Empty String Along Place
And Banjo Group
Largemouth Trading Co
Static String Of Words
OpenString
Batz Bass
Ore Guitar
Knot Co

Clever guitar company name ideas

Strung Saxophone Co
Big Bass Guitar
Train Place
Solid Mandolin Group
Vocal Bass Guitar Pro
Chromatic Bass Voice
The Spanish
BrokenGuitar
Chain Spot
The Electric Saxophone
Biggest Bass Voice
The Fourth
William butler yeats Bass
Knot Trading Co
Bluegill Pro
Largemouth Pro
Second String Up
Bass Guitar Collective
Acoustic Guitar Co
Solid Bass Guitar
Unamplified Harmonica Spot
Drone Low Pitched Pro
Mouthed
EndlessString
The Dollar Banjo
The Rude
The Ossey
Bit String Of Words Place
InchBass
Instrumental Largemouth
Mellow Low Pitched
Thin
Six String Along
Stretched Succession
Fats Bass
SonorousBass
The Alphanumeric
Flamenco Knot Co
Loud Bluegill
Bass Voice Collective
Mellow Low Pitched Group
Bass Part Trading Co
Fine Train Trading Co
The Length String Of Words
Deeper Sea Bass Co
Mats Bass
The Two Bass
Private Drawstring Trading Co
Bass Guitar Trading Co
Homemade
Encoded String Of Words
Strand Trading Co
Empty
Saxophone Collective
The Expensive
Mandolin Collective
The Solid Bass Guitar
Care Guitar
Single Strand
Flexible
The Old
Single Chain
Continuous String Along Group
Instrument Spot
Six
Unique Train Group
JosscyBass
Per Guitar
Mandolin Pro
Longest
Giant
The Larval
Shorter String Of Words
Square Guitar
LowestString
Imaginary Knot Trading Co
StyleGuitar
Dollar
Static String Up
Big Bass Voice
Instrumental Bass Voice Co
Stringed
Fifth
Drawstring Group
Prompt
The Classical Ukulele
Electric Banjo Place
The Chromatic
Ground Guitar Trading Co
The Thorough Sea Bass
Instrument Place
Pats Bass
Harp Piano Trading Co
Mellow
Instrumental Sea Bass Pro
The Acoustical
JoseyBass
Public
String Along Place
Original Linguistic String Pro
Big
String Up Pro
Loud Basso Spot
RedString
The Harp
Light Drawstring
Train Collective
Biggest Bluegill
And Knot
Latch
Inch Basso
Chair Guitar
The Dollar Harmonica
And Acoustic Guitar
Arbitrary
Deep Bass Voice
Original
Thread Place

Best guitar company name ideas

The Baroque
Acoustic Guitar Collective
The Single Strand
Single Sequence
RandomString
Slack
Blue Acoustic Guitar Collective
Low Pitched Spot
SolemnBass
Figured Deep Pro
The Modern
Piano Spot
CheapGuitar
Yellow Sea Bass Trading Co
Hawaiian
Slack Knot Co
NiceGuitar
Encoded Linguistic String
Taut
Unique
Unamplified
Acoustic Knot Place
Ossey Deep
Harmonica Spot
Strung Acoustic Guitar Trading Co
The Mere
Sized Bass Voice Collective
The Nice
Figured Largemouth Spot
For Guitar
Lure Guitar
The Sonorous
Acoustic Guitar Pro
Big Basse
The Treble
Shorter String Up
String Of Words Place
The Ground Guitar
LightString
Shorter String Along
Largemouth Bass Part Spot
Random Strand
SecondString
Jossey Basso Place
Waits Bass
Expensive
Six String Up
Josscy Basso Pro
Silken Set
PrimitiveGuitar
Mouthed Low Pitched Pro
The Primitive
The Handed Knot
Deep Low
The Hybrid Largemouth
The Upright
Sonorous Freshwater Bass Collective
Train Spot
Josscy Largemouth Collective
The Sub Bass Voice
The Sea
OldGuitar
Booming Basso
Single Succession
Chain Co
The Moon
Length String Up Spot
Flamenco Bass Guitar
Twine Place
Big Bluegill
Obscure Guitar
Striped Largemouth Pro
Biggest Bass Part
The Public
Arbitrary Twine
Amplified Instrument
The Long
Drawer Guitar
Empty String Along
Electric
LiteralString
The Sized Low Pitched
The Top
NiceBass
Core Guitar
Freshwater Bass Place
DeepBass
Big Beam
Arbitrary Chain
Figured Bass Voice
Cure Guitar
Twelve
Solemn Low Pitched
The Beautiful
TopString
Static Strand
The Five
Second Sequence
Single Stream
The Beloved
Piano Group
BlueGuitar
Bit String Along Co
Silken String Along
BaroqueGuitar
The Double Train
The Single
Whole
Harmonica Co
Fine Drawstring
The Mouthed Freshwater Bass
Lead Instrument Spot
The Yellow
Second Strand Spot
Entire
Cracked Knot Trading Co
Hour Guitar
The Blue

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Guitar Company:

Simple is always better

This means a few different things. Your guitar company name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your guitar company:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Guitar Company: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile