5 Fragrance Store Success Stories [2024]

Updated: November 19th, 2023
Start A Fragrance Store

Consumer report has revealed that 59% of women and 54% of men use fragrance daily. As the population keeps growing, the number of people using fragrances will continue to rise.

If you are interested in the beauty industry, consider starting a fragrance shop. You can start an online or offline fragrance store.

Here are some real life success stories of starting a fragrance store:

1. Fragrance One ($2.42M/year)

Kamil Banc and his brother Jeremy co-founded Fragrance One to help customers find the perfect scents for different situations. With Jeremy's expertise as a top fragrance influencer and reviewer, they launched their flagship product, OFFICE for Men, through a record-setting crowdfunding campaign, pre-selling almost $940k worth of fragrance. Today, Fragrance One is generating $200k per month in revenue, with a focus on new customer acquisition and expanding their product lineup.

How much they make: $2.42M/year
How much did it cost to start: $100K
Current team size: 2


How We Created A $200K/Month Fragrance Line And Launched A $900K Kickstarter Campaign

Fragrance One co-founder Kamil Banc shares how they created a fragrance line that generates $200,000 per month through a $900,000 Kickstarter campaign and a focus on creating scents designed for specific situations, and offers advice for other entrepreneurs to "adapt and create."

Jeremy started Fragrance One over 5 years ago
Jeremy grew the business to $202K/month
It cost Jeremy $100000 to start the business
Read by 9,696 founders

2. Fragrancebuy Canada ($24M/year)

Fragrancebuy's founder, with a background in Business and a Bachelor's degree, spotted the rise of warehouse sales and online shopping after graduating from the University of Toronto. Seeing an opportunity to offer low prices and a satisfying online shopping experience, they started Canada's largest online fragrance retailer, using a Five P marketing analysis and adding value at every stage of the customer's purchasing experience. With the help of the Shopify platform, they were able to expand their client base, improve cash flow, and emerge as a stronger company.

How much they make: $24M/year
Current team size: 10


Launching and Growing Canada’s Largest Online Fragrance Retailer

Canadian fragrance retailer, Fragrancebuy, shares how they became one of the fastest-growing companies in Canada and the USA, by focusing on adding value at every stage of the customer's purchasing experience and using platforms such as Shopify, Google Adwords, and Facebook Ads.

Gary started Fragrancebuy Canada over 10 years ago
Gary grew the business to $2M/month
Read by 6,281 founders

So... can you actually make money with a fragrance store?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

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3. a:musé ($96K/year)

Eva Maganja, a designer with a love for fragrance, came up with the idea for a:musé candles after experiencing coughing fits from burning paraffin wax candles. She discovered the benefits of beeswax and saw a gap in the market for aesthetically pleasing beeswax candles. With the help of 3D printing and a focus on sustainability, Eva and her partner Urban Bradesko launched their line of luxury candles and are now making $8,000 per month.

How much they make: $96K/year
How much did it cost to start: $6K
Current team size: 1


How We Built A Sustainable Luxury Candle Product Line That Generates $8K/Month

A:musé Candles is a two-person team that bootstrapped their way to success by creating luxury, sustainable candles using only natural, eco-friendly materials and locally sourced beeswax and soy wax, and they currently make $8,000 per month.

Eva started a:musé over 2 years ago
Eva grew the business to $8K/month
It cost Eva $6000 to start the business
Read by 1,237 founders