4 Footwear Store Business Success Stories [2024]

Pat Walls

•

Updated: November 1st, 2023

Start A Footwear Store Business

Here are some real life success stories of starting a footwear store business:

1. Xero Shoes ($48M/year)

Steven Sashen, co-founder and CEO of Xero Shoes, came up with the idea for his business after experiencing the benefits of barefoot running. He designed his own "barefoot sandals" based on ancient designs and started selling DIY sandal making kits. Through online marketing strategies and identifying target customers, Xero Shoes quickly grew into a successful business.

How much they make: $48M/year
Current team size: 67

Xero Shoes: Growing A Shoe Brand to $460K/month

Xero Shoes, co-founded by Steven Sashen, is a minimalist shoe company that has grown at a rate of 80-102% per year since 2014, with 2017 sales of $5.53M, and has been repeatedly listed as one of INC. 5000’s fastest-growing companies, and has a projected $15M in sales for 2019.

About

Steven started Xero Shoes over 14 years ago

Revenue

Steven grew the business to $4M/month

Read this case study

Read by 14,872 founders

2. Footwear News

Footwear News is a leading shoe magazine bringing you the latest in shoe industry business, trends, runway and street fashion as well as key influencers.

Where they're located: Newark, New Jersey, USA
Website traffic: 7.53M/month

3. Xero Shoes

Xero Shoes provides comfortable footwear for men, women, kids. It promises to give your foot the right protection, support, and comfort. It is backed by their 5,000-mile sole warranty. Xero Shoes is founded by husband and wife duo Steven and Lena. Their shoes have been featured in Los Angeles Times, Runners, NBC, The New York Times, and many other platforms.

How much they make: $48M/year
Where they're located: Broomfield, Colorado, USA
Current team size: 67
Website traffic: 400K/month