Start A Fitness Equipment Manufacturer - Business Ideas

Start A Fitness Equipment Manufacturer - Business Ideas
Start A Fitness Equipment Manufacturer

Are you searching for a new business opportunity that will enable you to utilize your design and construction skills? If so, perhaps you should consider starting a business that manufactures fitness equipment. The main requirements for succeeding in this type of manufacturing business is to have a well-equipped workshop, design and construction experience, and good marketing skills.

The fitness equipment manufactured can include weight benches, weight stands, and squat stands, just to mention a few. Once the fitness equipment is constructed it can be sold on a wholesale basis to national and specialty retailers, or directly to the public via a factory direct showroom, or over the Internet.

Starting a fitness equipment manufacturer requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell fitness equipment, or selling fitness equipment online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size
$11.5B
starting costs
$30.1K
gross margin
30%
time to build
720 days

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $0 $6,900
Employee & Freelancer Expenses $151 $352
Business Formation Fees $5,600 $20,400
Equipment & Supply Expenses $63 $700
Inventory Expenses $350 $14,750
Vehicle Expenses $2 $10,004
Training & Education Expenses $0 $2,000
Website Costs $13 $215
Food Business Expenses $25 $500
Retail Business Expenses $0 $950
Advertising & Marketing Costs $75 $2,486

Successful Businesses

Business URL Rank
Elite Fitness elitefts.com #106,060
ICON Health & Fitness, Inc. iconfitness.com #133,329
Eleiko.com eleiko.com #135,404
Valor Fitness Home Gym Products valorfitness.com #169,091
Ironmaster ironmaster.com #216,279
ClickLease clicklease.com #430,441
Used Gym Equipment usedgymequipment.com #505,993
Fitness Machine Technicians fitnessmachinetechnicians.com #524,912
Pulseroll pulseroll.com/ #977,134
Gym Equipment for Sale fitness-china.com #1,051,350
ProMAXima promaxima.com #1,060,744

Pros & Cons

Pros Description
Rewarding work Starting a fitness equipment manufacturer can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a fitness equipment manufacturer. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Pick & choose the clients you work with Fitness Equipment Manufactureres have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!
Unlimited income potential With starting a fitness equipment manufacturer there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Cons Description
Crowded Space Competition is high when it comes to your fitness equipment manufacturer, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A fitness equipment manufacturer can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your fitness equipment manufacturer are typically around 30%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the fitness equipment manufacturer, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Work can be inconsistent As a fitness equipment manufacturer, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 3

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

Pat Walls,  Founder of Starter Story
Want to start your own business?

Hey! 👋I'm Pat Walls, the founder of Starter Story.

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