8 Fitness Equipment Manufacturer Success Stories [2024]

Updated: November 19th, 2023
Start A Fitness Equipment Manufacturer

Are you searching for a new business opportunity that will enable you to utilize your design and construction skills? Perhaps you should consider starting a business that manufactures fitness equipment. The main requirements for succeeding in this manufacturing business are a well-equipped workshop, design and construction experience, and good marketing skills.

The fitness equipment manufactured can include weight benches, weight stands, and squat stands, just to mention a few. Once the fitness equipment is constructed, selling can be wholesale to national and specialty retailers or directly to the public via a factory direct showroom or the Internet.

Here are some real life success stories of starting a fitness equipment manufacturer:

1. Ironmaster ($9.25M/year)

Ironmaster was initially a part-time venture started by Matt Dawson's father in the Bay Area of California. Matt grew up working in the business and had a passion for building things. After working his way up in the company, Matt took over the business when his father planned to close it down. He relocated the business, redesigned the adjustable dumbbells, and started manufacturing overseas. With perseverance and smart marketing strategies, Ironmaster became a multi-million dollar company with a solid reputation in the fitness equipment industry.

How much they make: $9.25M/year
Current team size: 13

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How I Turned My Father's Side Venture Into A $9.25M/Year Home Gym Equipment Brand

Ironmaster, a multi-million dollar company, manufactures and sells their brand of home gym fitness equipment domestically and in over 20 international markets, with their top-selling product being a patented adjustable dumbbell system called Quick-Lock Dumbbells, providing quality strength training gear for individuals who want to have their gym at home.

About
Matt started Ironmaster over 20 years ago
Revenue
Matt grew the business to $771K/month
Read by 4,415 founders

2. Pulseroll ($2.88M/year)

How much they make: $2.88M/year
Current team size: 17

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An Interview With Paul McCabe - CEO of Pulseroll

"Pulseroll is a fast-growing muscle recovery brand, stocked by leading British retailers and available in over 20 countries worldwide, founded by Paul McCabe in 2016 to make percussive massage therapy accessible and affordable for everyone through their range of vibrational therapy machines."

About
They started Pulseroll almost 8 years ago
Revenue
They grew the business to $240K/month
Read by 488 founders

So... can you actually make money with a fitness equipment manufacturer?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

5. Elite Fitness

Elitefts's main purpose is to inform, educate and outfit powerlifters, athletes, strength coaches, personal trainers, gyms and training facilities around world.

Website traffic: 370K/month

article

So... can you actually make money with a fitness equipment manufacturer?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

7. ICON Health & Fitness, Inc.

ICON Health & Fitness, Inc., the world's largest manufacturer and marketer of fitness equipment.

How much they make:
Where they're located: Tucson, Arizona, USA
Current team size: 1000
Website traffic: 40K/month

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8. Eleiko.com

Leverage our legacy in weightlifting, powerlifting and strength & conditioning to create outstanding strength, performance training, and fitness facilities.

Where they're located: Debub Region, Eritrea
Website traffic: 280K/month

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