7 Fitness Equipment Manufacturer Success Stories [2023]

7 Fitness Equipment Manufacturer Success Stories [2023]
Start A Fitness Equipment Manufacturer

Are you searching for a new business opportunity that will enable you to utilize your design and construction skills? Perhaps you should consider starting a business that manufactures fitness equipment. The main requirements for succeeding in this manufacturing business are a well-equipped workshop, design and construction experience, and good marketing skills.

The fitness equipment manufactured can include weight benches, weight stands, and squat stands, just to mention a few. Once the fitness equipment is constructed, selling can be wholesale to national and specialty retailers or directly to the public via a factory direct showroom or the Internet.

Here are some real life success stories of starting a fitness equipment manufacturer:

1. Ironmaster ($9.25M/year)

Matt Dawson (from Monroe, WA, USA) started Ironmaster over 19 years ago.

$771K / month
1 founders / 13 employees

Case Study

I am Matt Dawson and am the President of Ironmaster. We manufacture and sell our brand of home gym fitness equipment domestically and in more than 20 International markets. Ironmaster specializes in strength training gear, primarily of our proprietary designs. Our primary market is individuals who want to have their gym at home.

Ironmaster is a multi-million dollar company with a rock-solid reputation as an innovator, top-level service, and one of the longest established fitness equipment manufacturers in the world.


2. Pulseroll ($2.88M/year)

Pulse Roll – Next-generation vibrating foam rollers. Founder Paul McCabe is a keen fitness enthusiast and entrepreneur who saw a demand and real need for a product that could improve recovery time from training and injury for athletes and fitness enthusiasts.

Paul McCabe (from Manchester, UK) started Pulseroll over 6 years ago.

$240K / month
1 founders / 17 employees

Case Study
  • At Pulseroll, they make percussive massage therapy accessible and affordable for everyone.
  • Founded in 2016 by Paul McCabe, Pulseroll is becoming Britain’s leading muscle recovery brand.
  • Through their range of vibrational therapy machines, they can supply technology and expertise which delivers advanced muscle recovery at ease, without the inconvenience or cost of a professional massage.
  • Pulseroll is now stocked by leading British retailers and is available in more than 20 countries worldwide.


Read the full story on thestudentpocketguide.com ➜

Learn more about starting a fitness equipment manufacturer:

Where to start?

-> How much does it cost to start a fitness equipment manufacturer?
-> Pros and cons of a fitness equipment manufacturer

Need inspiration?

-> Examples of established fitness equipment manufacturer
-> Marketing ideas for a fitness equipment manufacturer

Other resources

4. Elite Fitness

Elitefts's main purpose is to inform, educate and outfit powerlifters, athletes, strength coaches, personal trainers, gyms and training facilities around world.

  • Website traffic: 370K/month
  • Business rank: #106K

Check out their full website ➜

5. ICON Health & Fitness, Inc.

ICON Health & Fitness, Inc., the world's largest manufacturer and marketer of fitness equipment.

  • Estimated revenue: $20.8M/month
  • Website traffic: 40K/month
  • Business rank: #133K

Check out their full website ➜

6. Eleiko.com

Leverage our legacy in weightlifting, powerlifting and strength & conditioning to create outstanding strength, performance training, and fitness facilities.

  • Website traffic: 280K/month
  • Business rank: #135K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

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