7 Fitness Device Business Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Start A Fitness Device Business

Here are some real life success stories of starting a fitness device business:

1. Celer ($30K/year)

Sarah Anderson, the founder of Celer Ergonomics, came up with the idea for her athletic training brand after experiencing overuse injuries throughout her running career. With a background in engineering and kinesiology, as well as a passion for biomechanics, Sarah developed the RunCeler strap, a functional resistance band worn while running to promote improved running form and decrease the risk of injury. With four published patents and 20% month-over-month growth, Celer is focused on expanding its presence in the fitness community, particularly among runners.

How much they make: $30K/year
How much did it cost to start: $14.5K
Current team size: 1

How This Biomedical Engineer Invented A Device To Run Better

Celer Ergonomics, a small 2-person start-up out of NYC, has developed the RunCeler strap, a functional resistance band worn over the sock and shoe while running to promote improved running form, reducing the risk of injury and improving performance, with 4 published patents and growing 20% month over month.

About

Sarah started Celer about 4 years ago

Revenue

Sarah grew the business to $2.5K/month

Costs

It cost Sarah $14500 to start the business

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Read by 3,236 founders

2. Pulseroll ($2.88M/year)

How much they make: $2.88M/year
Current team size: 17

An Interview With Paul McCabe - CEO of Pulseroll

"Pulseroll is a fast-growing muscle recovery brand, stocked by leading British retailers and available in over 20 countries worldwide, founded by Paul McCabe in 2016 to make percussive massage therapy accessible and affordable for everyone through their range of vibrational therapy machines."

About

They started Pulseroll almost 8 years ago

Revenue

They grew the business to $240K/month

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Read by 562 founders

Learn more about starting a fitness device business:

Where to start?

-> How much does it cost to start a fitness device business?
-> Pros and cons of a fitness device business

Need inspiration?

-> Examples of established fitness device business
-> Marketing ideas for a fitness device business

Other resources

4. Fitbit

Find your fit with Fitbit's family of fitness products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.

Website traffic: 25.8M/month