Fitness App Business

3 Fitness App Business Success Stories [2024]

Updated: July 4th, 2024

Looking to make a mark in the booming health industry? Consider starting a fitness app business. This venture involves creating a mobile application that offers workout routines, diet plans, progress tracking, and virtual coaching.

Developing a fitness app requires collaboration with developers, fitness experts, and nutritionists to ensure the content is professional and effective. You'll need to invest in user-friendly design, secure payment systems, and marketing strategies to attract and retain subscribers.

Given the rising emphasis on personal health and well-being, a well-executed fitness app can capture a broad audience. If you have a passion for fitness and a knack for technology, this is an opportunity to combine both and help people achieve their health goals. It's not easy, but with dedication, it could be incredibly rewarding.

In this list, you'll find real-world fitness app business success stories and very profitable examples of starting a fitness app business that makes money.

1. PushPress ($3.6M/year)

Dan Uyemura, the CEO of PushPress, came up with the idea for his business after experiencing the frustrations of using an outdated gym management platform. Realizing the lack of innovation in the industry, he formed a team of entrepreneurs and opened a gym to understand the pain points firsthand. From there, PushPress was born, aiming to provide modern and efficient solutions for gym owners.

How much money it makes: $3.6M/year
How much did it cost to start: $-2
How many people on the team: 35


How I Created A Software To Manage Gyms And Reached $100K/Month In Revenue

PushPress, a modern boutique gym management system, shares their journey of bootstrapping their business to over $100,000 MRR, and the lessons learned about focusing on marketing to attract and retain customers and putting processes in place to learn from failure.

Read by 112,946 founders

2. FitSW: Personal Trainer Software ($600K/year)

As a side project in 2016, Jacob Montoya created FitSW, a software platform for personal trainers to manage their clients' fitness. With the user base steadily growing, he decided to focus on the business full-time in 2017 and has since bootstrapped his way to $25K monthly revenue, helping over 20,000 trainers and enabling over 100,000 clients to achieve their fitness goals.

How much money it makes: $600K/year
How much did it cost to start: $1K
How many people on the team: 4


How I Developed A $20K/Month Software For Personal Trainers

FitSW founder Jacob Montoya bootstrapped his company to $25K monthly revenue, helping over 20,000 personal trainers manage their businesses through software that enables them to create workouts, track progress, plan meals, accept payments, and manage schedules, and has now expanded to include FindTrainGain, enabling people to join live online fitness classes from the comfort of their homes.

Read by 10,139 founders

3. Lazy Jar ($3K/year)

Justin Anyanwu, the founder of Innovative Bit, came up with the idea for his fitness app, Lazy Jar, when he realized he was neglecting his health and needed a way to stay accountable for his exercise routine. The app charges users if they fail to meet their weekly fitness goals, providing them with a penalty for their lack of commitment. Since its re-launch in March of this year, the app has been averaging $250 a month in revenue.

How much money it makes: $3K/year
How many people on the team: 0


How I Launched An App That Charges People If They Don't Exercise

Lazy Jar is a fitness app that charges users for failing to meet their weekly fitness goals, launched by Justin Anyanwu, which currently averages $250 per month and has been featured in publications such as TechCrunch, LifeHacker, and Fast Company.

Read by 5,577 founders