Start An Exercise App - Business Ideas
Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.
A fitness app business focuses on selling fitness classes to application users. The ideal market includes fitness coaches, who opt to purchase a ready-made fitness app to engage their target audience and grow their business.
To start an exercise app, you need to learn to code and develop strong analytical skills. Besides, you need well-honed communication skills and learn to deliver projects on time.
With the uptake of online fitness classes increasing, it is such an excellent time for app developers to focus on this growing niche. Typically, online coaches are looking for well-developed applications to help them reach the target audience. Therefore, app developers looking for great business opportunities can choose to focus on the exercise app industry.
Starting an exercise app requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell exercise app, or selling exercise app online, you can use this page as a guide for everything you'll need to know.
Key Stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
|
Office Space Expenses |
$0 |
$7,000 |
|
Employee & Freelancer Expenses |
$151 |
$352 |
|
Website Costs |
$223 |
$7,215 |
|
Business Formation Fees |
$600 |
$4,700 |
|
App Creation Costs |
$1,099 |
$20,099 |
|
Software Expenses |
$162 |
$3,094 |
|
Advertising & Marketing Costs |
$0 |
$3,000 |
|
Specific Industry Expenses |
$399 |
$799 |
|
Total Startup Costs |
$2,634 |
$46,259 |
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
|
Fitbit |
fitbit.com |
3,421 |
|
|
Lumosity |
lumosity.com |
18,082 |
|
|
WHOOP |
whoop.com |
18,691 |
|
|
Jax Sports Fitness |
jaxsportsfitness.trainerize.com |
20,744 |
|
|
Yoga Journal |
yogajournal.com |
25,383 |
|
|
Mark's Daily Apple |
marksdailyapple.com |
52,978 |
|
|
Aaptiv |
aaptiv.com |
62,364 |
|
|
Freeletics |
freeletics.com |
85,952 |
|
|
Fitbod |
fitbod.me |
93,225 |
|
|
Fitness First Australia |
fitnessfirst.com.au |
103,057 |
|
|
The Conqueror Virtual Fitness Challenges |
theconqueror.events |
124,569 |
Pros & Cons
| Pros | Description |
|---|---|
|
Flexibility |
You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
|
Ability to start your business from home |
It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
|
Traffic to your website |
A exercise app gives people a reason to visit your website and to keep coming back to you! |
|
Meaningful business connections |
You never know who you will meet as a exercise app. This could be the start of an incredible business opportunity! |
|
High customer retention rates |
Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer. |
|
Unlimited income potential |
With starting an exercise app there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make. |
| Cons | Description |
|---|---|
|
Crowded Space |
Competition is high when it comes to your exercise app, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies. |
|
Longer Sales Process |
A exercise app can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers. |
|
Low margins |
The gross margins for your exercise app are typically around 23%, which can make it more challenging to incur new expenses and maintain profitability. |
|
High employee turnover |
In the exercise app, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment. |
|
Taxes |
As a exercise app, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it. |
|
Niche Market |
A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience. |
Marketing Ideas
-
1
Affiliate Program
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
-
2
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
-
3
Partnerships
A partnership is a formal agreement between two or more entities to oversee business operations and share profits and liabilities.
Creating strategic partnerships with an existing business can be a huge win for a startup.
This is considering that a partnership creates a new slate of future options for your startup.
On the other side, pursuit of partnerships could suck up a ton of time, and bunch of resources, and fail to materialize.
Therefore, entrepreneurs need to do proper research and evaluate the possibilities of achieving success through partnerships.
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