Business Idea

Start An Exercise App

About

Starting an exercise app requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell exercise app, or selling exercise app online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$3.4B
revenue (monthly)
$625
starting costs
$23.2K
gross margin
23%
avg product price
$35
time to build
240 months

About

Starting an exercise app requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell exercise app, or selling exercise app online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$3.4B
revenue (monthly)
$625
starting costs
$23.2K

 

gross margin
23%
avg product price
$35
time to build
240 months

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $0 $7,000
Employee & Freelancer Expenses $151 $352
Website Costs $223 $7,215
Business Formation Fees $600 $4,700
App Creation Costs $1,099 $20,099
Software Expenses $162 $3,094
Advertising & Marketing Costs $0 $3,000
Specific Industry Expenses $399 $799
Total Startup Costs $2,634 $46,259

Successful Businesses

Business URL Rank
Fitbit fitbit.com #3,421
Lumosity lumosity.com #18,082
WHOOP whoop.com #18,691
Jax Sports Fitness jaxsportsfitness.trainerize.com #20,744
Yoga Journal yogajournal.com #25,383
Mark's Daily Apple marksdailyapple.com #52,978
Aaptiv aaptiv.com #62,364
Freeletics freeletics.com #85,952
Fitbod fitbod.me #93,225
Fitness First Australia fitnessfirst.com.au #103,057
The Conqueror Virtual Fitness Challenges theconqueror.events #124,569

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Traffic to your website A exercise app gives people a reason to visit your website and to keep coming back to you!
Meaningful business connections You never know who you will meet as a exercise app. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Unlimited income potential With starting an exercise app there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Cons Description
Crowded Space Competition is high when it comes to your exercise app, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Longer Sales Process A exercise app can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your exercise app are typically around 23%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the exercise app, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a exercise app, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

Marketing Ideas

  • 1

    Affiliate Program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Partnerships

    A partnership is a formal agreement between two or more entities to oversee business operations and share profits and liabilities.

    Creating strategic partnerships with an existing business can be a huge win for a startup.

    This is considering that a partnership creates a new slate of future options for your startup.

    On the other side, pursuit of partnerships could suck up a ton of time, and bunch of resources, and fail to materialize.

    Therefore, entrepreneurs need to do proper research and evaluate the possibilities of achieving success through partnerships.