Business Idea

Start An Exercise App

About

Starting an exercise app requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell exercise app, or selling exercise app online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an exercise app ➜

Key stats

market size
$3.4B
revenue (monthly)
$625
starting costs
$27.9K
gross margin
23%
avg product price
$35
time to build
8 months

About

Starting an exercise app requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell exercise app, or selling exercise app online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start an exercise app ➜

Key stats

market size
$3.4B
revenue (monthly)
$625
starting costs
$27.9K

 

gross margin
23%
avg product price
$35
time to build
8 months

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $500 $5,000
Website Costs $232 $6,500
Business Formation Fees $600 $4,700
App Creation Costs $1,099 $20,099
Software Expenses $150 $3,044
Advertising & Marketing Costs $0 $3,000
Other Expenses $0 $800
Specific Industry Expenses $399 $799
Total Startup Costs $3,015 $52,692

Successful Businesses

Business URL Rank
Fitbit Official Site for Activity Trackers & More fitbit.com #3,421
Lumosity lumosity.com #18,082
WHOOP whoop.com #18,691
Beachbody On Demand beachbody.com #19,569
Jax Sports Fitness jaxsportsfitness.trainerize.com #20,744
Yoga Journal yogajournal.com #25,383
English Grammar englishgrammar.org #37,823
Down Dog downdogapp.com #49,075
Mark's Daily Apple marksdailyapple.com #52,978
Aaptiv aaptiv.com #62,364
The Webby Awards webbyawards.com #75,590

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Traffic to your website A exercise app gives people a reason to visit your website and to keep coming back to you!
Meaningful business connections You never know who you will meet as a exercise app. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Unlimited income potential With starting an exercise app there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Cons Description
Crowded Space Competition is high when it comes to your exercise app, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Longer Sales Process A exercise app can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Low margins The gross margins for your exercise app are typically around 23%, which can make it more challenging to incur new expenses and maintain profitability.
High employee turnover In the exercise app, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a exercise app, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a exercise app is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to exercise app.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 3

    Email marketing

    The more engaged list of emails, the more engaged customers, which ultimately leads to more sales. One of the best ways to start growing your list is by providing your customer with something free (or discounted) in return.