Start A Firearms Training Business - Business Ideas

Pat Walls

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Updated: September 16th, 2022

Start A Firearms Training Business

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Starting a firearms training business is an excellent opportunity for those passionate about gun safety who want to help others learn how to handle firearms properly. The demand for firearms training has increased significantly recently as more people purchase guns for personal protection and sport shooting.

To start a firearms training business, you’ll need to understand firearms and their proper handling techniques thoroughly. Understanding firearms includes knowledge of gun laws and regulations and teaching others how to handle firearms safely. You’ll also need to have strong attention to detail and be able to communicate instructions to your students.

In addition to your knowledge and expertise, you’ll need to invest in crucial equipment to start your business. Necessary equipment includes firearms, ammunition, targets, and protective gear for you and your students. You’ll also need to secure a location to hold your training sessions, which could be an indoor or outdoor range or a classroom setting.

Marketing your firearms training business will be vital in attracting new students and building a successful business. You can use social media, local advertising, and word-of-mouth referrals to do marketing. It’s essential to continuously educate yourself and stay up-to-date on the latest gun laws and safety techniques to provide the best training possible to your students.

Starting a firearms training business is an excellent opportunity for those passionate about gun safety who want to help others learn how to handle firearms properly. You can build a successful business in this growing industry with the proper knowledge, equipment, and marketing efforts.

Starting a firearms training business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell firearms training, or selling firearms training online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size

$358B

starting costs

$11.7K

gross margin

90%

time to build

210 days

Startup Costs

	Min Startup Costs	Max Startup Costs
Office Space Expenses	$0	$7,000
Employee & Freelancer Expenses	$150	$250
Website Costs	$223	$7,015
Business Formation Fees	$600	$4,700
Software Expenses	$162	$2,894
Advertising & Marketing Costs	$0	$1,400
Total Startup Costs	$1,135	$23,259

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Case Studies

How A Firearms Blog Side Project Became A $180K/Year Business

Hello! My name is Brady Kirkpatrick, and I’m the Founder of Gun Made. Gu...

• $15K/mo

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Successful Businesses

Business	URL	Rank
Concealed Carry Inc	concealedcarry.com	69,818
NRA	nra.org	99,403
Kygunco	kygunco.com	101,433
NSSF	nssf.org	151,591
Colt's Manufacturing LLC	colt.com	158,975
Northwest Firearms	northwestfirearms.com	311,925
Shooters World	shootersworld.com	634,204
US Gun Class	gunclass.com	870,407
Champion Firearms	championfirearms.com	897,659
San Diego Guns	gunssd.com	1,255,008
Defensive Strategies Firearms Training	defensivestrategies.org	1,255,822

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Pros & Cons

Pros	Description
Flexibility	You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home	It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Little startup costs required	The cost to start a firearms training business costs significantly less money than most businesses, ranging anywhere from 62 to 23,259.
Rewarding work	Starting a firearms training business can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable	With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
No overhead costs	To get your firearms training business started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money!

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Cons	Description
Crowded Space	Competition is high when it comes to your firearms training business, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Longer Sales Process	A firearms training business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Work can be inconsistent	As a firearms training business, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
Lack of benefits	With a firearms training business, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Isolation	Often times, as a firearms training business, you typically work alone and do not have much face-to-face interaction with other team members.
Taxes	As a firearms training business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.

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Marketing Ideas

1

Affiliate Program

Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.

Learn more about affiliate program ➜
2

Direct Sales

Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

Learn more about direct sales ➜
3

Word of mouth

Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

Learn more about word of mouth ➜

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Key Stats

Startup Costs

Case Studies

Successful Businesses

69,818

99,403

101,433

151,591

158,975

311,925

634,204

870,407

897,659

1,255,008

1,255,822

Pros & Cons

Marketing Ideas

Affiliate Program

Direct Sales

Word of mouth