4 Financial Blog Success Stories [2024]

Updated: November 1st, 2023
Start A Financial Blog

Here are some real life success stories of starting a financial blog:

1. Making Sense of Cents ($900K/year)

Michelle Schroeder-Gardner came up with the idea for Making Sense of Cents as a way to document her personal finance journey. She started the blog as a hobby, but after readers suggested she monetize it, she leaped and quit her stable job as an analyst. Making Sense of Cents now earns over $100,000 a month and has made over $5 million in total.

How much they make: $900K/year
How much did it cost to start: $100
Current team size: 1

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How I Started A $100K/Month Blog About Personal Finance

Michelle Schroeder-Gardner earns $100,000 a month from Making Sense of Cents, a personal finance and lifestyle blog where she writes informative and fun articles about financial freedom and her life on the road, thanks to a diversified traffic approach and monetization strategies, such as affiliate marketing, sponsored partnerships, and course sales.

About
Michelle started Making Sense of Cents over 12 years ago
Revenue
Michelle grew the business to $75K/month
Costs
It cost Michelle $100 to start the business
Read by 18,452 founders

2. The Money Maniac ($30K/year)

Daniel Anderson, a former investment banker, came up with the idea for The Money Maniac after realizing the lack of accessible guidance on personal finance. He decided to create a blog that not only covered personal finance and entrepreneurship but also provided resources to help people achieve financial freedom. Within a few months, The Money Maniac started to gain traction, now bringing in over $2,500 per month in recurring revenue.

How much they make: $30K/year
How much did it cost to start: $350
Current team size: 0

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How This Former Wall Street Investment Banker Became A Personal Finance Blogger

The Money Maniac is a personal finance blog started by Daniel Anderson, generating over $2,500 per month in recurring revenue through SEO, content marketing, and consultation services, with a mission to educate and help people achieve financial freedom.

About
Daniel started The Money Maniac about 2 years ago
Revenue
Daniel grew the business to $2.5K/month
Costs
It cost Daniel $350 to start the business
Read by 3,403 founders

4. Making Sense of Cents

Welcome to Making Sense of Cents. Here we talk about personal finance, paying off student loans quickly, how to reach financial independence, money tips, and much more.

How much they make: $900K/year
Where they're located: Living on a Sailboat
How much did it cost to start: $100
Current team size: 1
Website traffic: 210K/month

article

How I Started A $100K/Month Blog About Personal Finance

Michelle Schroeder-Gardner earns $100,000 a month from Making Sense of Cents, a personal finance and lifestyle blog where she writes informative and fun articles about financial freedom and her life on the road, thanks to a diversified traffic approach and monetization strategies, such as affiliate marketing, sponsored partnerships, and course sales.

About
Michelle started Making Sense of Cents over 12 years ago
Revenue
Michelle grew the business to $75K/month
Costs
It cost Michelle $100 to start the business
Read by 18,452 founders