Start A Film Production Company - Business Ideas
Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.
A film production company is responsible for producing video content for social media, corporate promotions, television programs, commercials,s or other media-related fields. Ideally, the responsibilities of a video production company include scripting, location scouting, and also logistics to ensure a successful film.
Starting a film production company can be a daunting task. However, you can set up your business for success with proper guidance. Here are important steps for creating a video production company:
- Determine the company niche
- Choose a suitable company name
- Draft a solid business plan
- Hire an advocate to lead all legal matters of starting a company
- Fund your business
- Acquire video production equipment and skills
- Create a website and market your film production company
If you are starting a video production company from scratch, consider creating some proof-of-concept projects so you can market the business. Alternatively, you may buy a franchise or an existing business.
Starting a film production company requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell film production , or selling film production online, you can use this page as a guide for everything you'll need to know.
Key Stats
Startup Costs
Min Startup Costs | Max Startup Costs | |
---|---|---|
Office Space Expenses |
$0 |
$7,000 |
Employee & Freelancer Expenses |
$151 |
$352 |
Website Costs |
$223 |
$7,215 |
Business Formation Fees |
$5,600 |
$20,400 |
Equipment & Supply Expenses |
$66 |
$700 |
Software Expenses |
$162 |
$3,094 |
Advertising & Marketing Costs |
$0 |
$2,800 |
Total Startup Costs |
$6,202 |
$41,561 |
Case Studies
Successful Businesses
Business | URL | Rank | |
---|---|---|---|
Lemonlight |
lemonlight.com |
104,605 |
|
Beverly Boy Productions |
beverlyboy.com |
288,099 |
|
Screen Australia |
screenaustralia.gov.au |
307,731 |
|
Valoso |
valoso.com |
342,737 |
|
FilmLA |
filmla.com |
440,145 |
|
KFTV - Film, TV & Commercials Production |
kftv.com |
465,689 |
|
Lucasfilm |
lucasfilm.com |
472,001 |
|
RadicalMedia® |
radicalmedia.com |
487,346 |
|
TVH |
thevisualhouse.in |
501,685 |
|
Trailer Park |
trailerpark.com |
512,699 |
|
The Walt Disney Studios |
waltdisneystudios.com |
534,062 |
Pros & Cons
Pros | Description |
---|---|
Flexibility |
You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
Meaningful business connections |
You never know who you will meet as a film production company. This could be the start of an incredible business opportunity! |
High customer retention rates |
Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer. |
Control of workload |
With starting a film production company, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you. |
Gain exposure and experience |
This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you! |
Unlimited income potential |
With starting a film production company there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make. |
Cons | Description |
---|---|
Motivation of employees |
If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees. |
High employee turnover |
In the film production company, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment. |
Stressful work |
This line of work can be stressful for both you and your clients. This type of transaction is a significant financial decision for your client, so expectations are very high for you. Although this career path can be very rewarding, it also comes with its challenges and stressful moments. |
High overhead expenses |
With starting a film production company, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below. |
Time commitment |
With starting a film production company, all responsibilities and decisions are in your hands. Although this is not necessarily a negative thing, work life can take over at times. This can place a strain on friends and family and add to the pressure of launching a new business. |
Difficult to build trust with your customer |
With starting a film production company, there can be minimal face-to-face interaction, which means it can be a lot more difficult to establish trust with your customers. You'll need to go the extra mile with your customer to grab their attention and business. |
Marketing Ideas
-
1
Affiliate Program
Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.
Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.
The affiliate typically gets a unique link where clicks and conversions can be tracked.
-
2
Direct Sales
Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
-
3
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings