Unlock the secrets to 7-figure online businesses Special offer: Join Starter Story

5 Fashion Blogging Business Success Stories [2023]

5 Fashion Blogging Business Success Stories [2023]
Start A Fashion Blogging Business

Are you addicted to fashion trends and news? Thought so!

If so, starting a fashion blog can be a fun and practical way to earn passive income covering a topic you love. Starting a fashion blog is pretty straightforward. Buy a domain, create a website, and start creating content.

However, you have to share your content widely to attract readers. A key strategy for promoting your blog is sharing content via Instagram, YouTube, and other social media channels.

Social media channels provide a platform to get ideas on the subject and generate many opportunities.

Here are some real life success stories of starting a fashion blogging business:

1. Creative Fashion Blog ($120K/year)

Lisa Miller-Mecham (from Salt Lake City, Utah, USA) started Creative Fashion Blog over 5 years ago.

$10K / month
1 founders / 1 employees
Salt Lake City, Utah, USA

Case Study

Hello! My name is Lisa Miller-Mecham. I’m a creative mom of 4 who runs a craft/sewing website called CreativeFashionBlog.com. I started out as an accessory designer, turned award-winning fashion designer, turned DIY blogger… and now a profitable sewing pattern maker.

My best month so far in 2020 has generated slightly over $15,000 while working part-time. I’m actually launching a course next month to show other creative women how to do the same!


2. Katie Goes Platinum ($72K/year)

Katie Emery (from Los Angeles, CA) started Katie Goes Platinum almost 5 years ago.

$6K / month
1 founders / 1 employees

Case Study

My name’s Katie Emery and I’m the founder of KatieGoesPlatinum.com, a website that advises women on how to joyfully transition from dyed hair to their natural gray hair.

But, two years later, my site consistently averages $6,000 per month in revenue (sometimes reaching as high as $10,000/month). It has grown much more than I ever anticipated!


Learn more about starting a fashion blogging business:

Where to start?

-> How much does it cost to start a fashion blogging business?
-> Pros and cons of a fashion blogging business

Need inspiration?

-> Examples of established fashion blogging business

Other resources

-> Fashion blogging business tips

4. The Modest Man ($48K/year)

Brock McGoff (from Tucson, Arizona, USA) started The Modest Man about 11 years ago.

$4K / month
1 founders / 8 employees
Tucson, Arizona, USA

Case Study

My name is Brock McGoff, and I run The Modest Man (TMM), a digital media brand dedicated to helping guys dress better and feel more confident, with an emphasis on the man of modest height.

In a given month, TMM generates $10-15k revenue from advertising brand partnerships, digital products (an e-book) and affiliate programs. Since there isn’t any inventory or “cost of goods” profit margins are very high.


Pat Walls,  Founder of Starter Story
Want to find more ideas that make money?

Hey! 👋 I'm Pat Walls, the founder of Starter Story.

Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

Starter Story
Unlock the secrets to 7-figure online businesses
Dive into our database of 4,418 case studies & join our community of thousands of successful founders.
Join thousands of founders