5 Fashion Blogging Business Success Stories [2025]
Are you addicted to fashion trends and news? Thought so!
If so, starting a fashion blog can be a fun and practical way to earn passive income covering a topic you love. Starting a fashion blog is pretty straightforward. Buy a domain, create a website, and start creating content.
However, you have to share your content widely to attract readers. A key strategy for promoting your blog is sharing content via Instagram, YouTube, and other social media channels.
Social media channels provide a platform to get ideas on the subject and generate many opportunities.
In this list, you'll find real-world fashion blogging business success stories and very profitable examples of starting a fashion blogging business that makes money.
1. Tradlands ($1.61M/year)
and through collaborations with other brands and influencers. We also prioritize customer service and building relationships with our customers, which has resulted in a high customer retention rate and word-of-mouth referrals. Additionally, we regularly engage with our audience on social media and use targeted ads to reach new customers.
How much money it makes: $1.61M/year
How much did it cost to start: $15K
How many people on the team: 4
This case study showcases the journey of Tradlands, a women's clothing brand generating $134k in monthly revenue, which was started with just $15k, and grew through email marketing, Instagram, and influencer collaborations.
2. Sustainably Chic ($204K/year)
Natalia's business idea for Sustainably Chic stemmed from her passion for sustainable fashion, which she developed after becoming fatigued with the industry’s wastefulness and unethical practices.
At the time, sustainable fashion was not a popular topic and she felt like no one talked about it.
Motivated by a desire to create an impactful platform and realizing the lack of resources in sustainable fashion, she started her online community to showcase ethical brands, which quickly gained a significant following.
How much money it makes: $204K/year
How much did it cost to start: $3K
How many people on the team: 1
This case study follows the founder of Sustainably Chic, a sustainable fashion blog with 60k monthly visitors and $6k monthly revenue, providing insights on building a successful blog, effective branding, and the importance of value and sustainability.
3. Creative Fashion Blog ($120K/year)
Lisa Miller-Mecham, the founder of Creative Fashion Blog, came up with the idea for her business after learning to sew while pregnant with her first child. She started by making a diaper bag from billboard canvas scraps she found while dumpster diving. From there, she built a successful handmade accessories business and eventually transitioned into selling printable sewing patterns, generating over $10k per month.
How much money it makes: $120K/year
How much did it cost to start: $50
How many people on the team: 1
Learn how this DIY blogger turned sewing pattern maker generates over $10k per month in passive income, and discover her tips for building an authentic brand on a budget.
4. Katie Goes Platinum ($72K/year)
Katie Emery, founder of KatieGoesPlatinum.com, came up with the idea for her business after deciding to embrace her gray hair and noticing a lack of information and products available for women going through the same transition. Within a few months of starting her blog, she earned $500 in ad revenue, and two years later, her site consistently averages $6,000 per month in revenue.
How much money it makes: $72K/year
How much did it cost to start: $500
How many people on the team: 1
Katie Emery founded KatieGoesPlatinum.com, a website advising women on how to transition from dyed hair to their natural gray hair, which earns an average of $6,000 per month in revenue through affiliate marketing, sponsored posts, and advertisements.
5. The Modest Man ($48K/year)
Brock McGoff came up with the idea for The Modest Man after struggling to find stylish clothing that fit his smaller frame. By creating thorough and helpful content catered to other "modest men," he was able to grow his audience and monetize his brand through advertising, affiliate programs, and brand partnerships. With almost a million monthly followers and generating $10-15k in revenue per month, The Modest Man has become a successful digital media brand in the men's fashion space.
How much money it makes: $48K/year
How many people on the team: 8
Learn how one entrepreneur built a million-person audience across various digital channels while generating $10-15k in monthly revenue through advertising brand partnerships, digital products, and affiliate programs with his digital media brand focused on helping shorter men dress better.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
