5 Fashion Blogging Business Success Stories [2024]

Updated: November 19th, 2023
Start A Fashion Blogging Business

Are you addicted to fashion trends and news? Thought so!

If so, starting a fashion blog can be a fun and practical way to earn passive income covering a topic you love. Starting a fashion blog is pretty straightforward. Buy a domain, create a website, and start creating content.

However, you have to share your content widely to attract readers. A key strategy for promoting your blog is sharing content via Instagram, YouTube, and other social media channels.

Social media channels provide a platform to get ideas on the subject and generate many opportunities.

Here are some real life success stories of starting a fashion blogging business:

1. Creative Fashion Blog ($120K/year)

Lisa Miller-Mecham, the founder of Creative Fashion Blog, came up with the idea for her business after learning to sew while pregnant with her first child. She started by making a diaper bag from billboard canvas scraps she found while dumpster diving. From there, she built a successful handmade accessories business and eventually transitioned into selling printable sewing patterns, generating over $10k per month.

How much they make: $120K/year
How much did it cost to start: $50
Current team size: 1

article

How I Make $10K/Month Selling Printable Sewing Patterns From My Fashion Blog

Learn how this DIY blogger turned sewing pattern maker generates over $10k per month in passive income, and discover her tips for building an authentic brand on a budget.

About
Lisa started Creative Fashion Blog about 6 years ago
Revenue
Lisa grew the business to $10K/month
Costs
It cost Lisa $50 to start the business
Read by 25,902 founders

2. Katie Goes Platinum ($72K/year)

Katie Emery, founder of KatieGoesPlatinum.com, came up with the idea for her business after deciding to embrace her gray hair and noticing a lack of information and products available for women going through the same transition. Within a few months of starting her blog, she earned $500 in ad revenue, and two years later, her site consistently averages $6,000 per month in revenue.

How much they make: $72K/year
How much did it cost to start: $500
Current team size: 1

article

How I Started A $6K/Month Blog To Help Women Transitioning From Dyed Hair To Natural Gray Hair

Katie Emery founded KatieGoesPlatinum.com, a website advising women on how to transition from dyed hair to their natural gray hair, which earns an average of $6,000 per month in revenue through affiliate marketing, sponsored posts, and advertisements.

About
Katie started Katie Goes Platinum almost 6 years ago
Revenue
Katie grew the business to $6K/month
Costs
It cost Katie $500 to start the business
Read by 11,079 founders

So... can you actually make money with a fashion blogging business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. The Modest Man ($48K/year)

Brock McGoff came up with the idea for The Modest Man after struggling to find stylish clothing that fit his smaller frame. By creating thorough and helpful content catered to other "modest men," he was able to grow his audience and monetize his brand through advertising, affiliate programs, and brand partnerships. With almost a million monthly followers and generating $10-15k in revenue per month, The Modest Man has become a successful digital media brand in the men's fashion space.

How much they make: $48K/year
Current team size: 8

article

Starting A Men's Style Publication Reaching A Million People Per Month

Learn how one entrepreneur built a million-person audience across various digital channels while generating $10-15k in monthly revenue through advertising brand partnerships, digital products, and affiliate programs with his digital media brand focused on helping shorter men dress better.

About
Brock started The Modest Man almost 12 years ago
Revenue
Brock grew the business to $4K/month
Read by 7,622 founders