8 Exercise App Success Stories [2024]
A fitness app business focuses on selling fitness classes to application users. The ideal market includes fitness coaches, who opt to purchase a ready-made fitness app to engage their target audience and grow their business.
To start an exercise app, you need to learn to code and develop strong analytical skills. Besides, you need well-honed communication skills and learn to deliver projects on time.
With the uptake of online fitness classes increasing, it is such an excellent time for app developers to focus on this growing niche. Typically, online coaches are looking for well-developed applications to help them reach the target audience. Therefore, app developers looking for great business opportunities can choose to focus on the exercise app industry.
Here are some real life success stories of starting a exercise app:
1. MoveWell ($12K/year)
Joel Runyon came up with the idea for MoveWell after injuring himself during an ultra-marathon. He realized that he performed well during physical therapy sessions, but struggled to keep up with exercises in between. This led him to create an app that would serve as a mobility coach, providing affordable routines to help users move better and prevent injuries.
How much they make: $12K/year
Current team size: 1
Joel Runyon built an iPhone fitness app called MoveWell that currently brings in about $1,200-$1,800 per month, and is looking to expand the business by adding coaches, more content, and branded partnerships.
2. Lazy Jar ($3K/year)
Justin Anyanwu, the founder of Innovative Bit, came up with the idea for his fitness app, Lazy Jar, when he realized he was neglecting his health and needed a way to stay accountable for his exercise routine. The app charges users if they fail to meet their weekly fitness goals, providing them with a penalty for their lack of commitment. Since its re-launch in March of this year, the app has been averaging $250 a month in revenue.
How much they make: $3K/year
Current team size: 0
Lazy Jar is a fitness app that charges users for failing to meet their weekly fitness goals, launched by Justin Anyanwu, which currently averages $250 per month and has been featured in publications such as TechCrunch, LifeHacker, and Fast Company.
So... can you actually make money with a exercise app?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
So... can you actually make money with a exercise app?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
6. Fitbit
Find your fit with Fitbit's family of fitness products that help you stay motivated and improve your health by tracking your activity, exercise, food, weight and sleep.
Website traffic: 25.8M/month
7. Lumosity
Challenge your mind with Lumosity, the #1 app with 50+ brain games for memory, math, vocabulary, and more. Start training today!
Website traffic: 2.59M/month
8. WHOOP
A WHOOP membership brings you closer to unlocking your human potential. Join for as little as $30 to begin, and get the new WHOOP Strap 3.0 for free.
Website traffic: 1.48M/month
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
