7 Online Electronics Store Success Stories [2024]

Updated: November 1st, 2023
Start An Online Electronics Store

An electronics store is where you can purchase any electronics, from smartphones to televisions. To start an electronics store, choose a niche first. You can sell brand-new electronics or focus on used electronics. Include high-quality and detailed product descriptions to increase the chances of success.

Here are some real life success stories of starting a online electronics store:

1. Mobile Pixels ($12M/year)

Jack Yao, the founder of Mobile Pixels Inc, came up with the idea for their business while interning at Amazon and working in a co-working space. Frustrated with the limited screen space on his laptop, he wished for a portable monitor that could expand from the back of the main display. Yao and his roommate Stephen prototyped the idea and successfully raised $1.5 million in presales through a Kickstarter/IndieGoGo campaign. Their product, the Duex monitor, generated $4.3 million in sales in 2019 and is projected to reach $12 million in sales for 2020.

How much they make: $12M/year
How much did it cost to start: $100K
Current team size: 4


How We Designed A $1M/Month Portable Monitor For Laptops

Mobile Pixels Inc developed a portable monitor for laptops, the Duex, which raised $1.5m in pre-sales on Kickstarter/IndieGoGo and generated $4.3m in 2019 and is on track to bring in $12m in 2020, by pivoting to adjacent verticals based on the market and attracting attention through word-of-mouth branding.

Jack started Mobile Pixels almost 6 years ago
Jack grew the business to $1M/month
It cost Jack $100000 to start the business
Read by 8,701 founders

2. Plugable Technologies ($14.1M/year)

How much they make: $14.1M/year
Current team size: 42


Navigating The Shipping Crisis And The Ultra Competitive Amazon Landscape With Bernie Thompson

Learn how owner Bernie Thompson built Plugable Technologies into one of the most well-known USB device brands in America and the world, while using his own in-house tools to regulate his Amazon business and helping other sellers with Amazon PPC ads.

Bernie started Plugable Technologies over 14 years ago
Bernie grew the business to $1.18M/month
Read by 540 founders

Learn more about starting an online electronics store:

Where to start?

-> How much does it cost to start an online electronics store?
-> Pros and cons of an online electronics store

Need inspiration?

-> Examples of established online electronics store
-> Marketing ideas for an online electronics store

Other resources

-> Online electronics store manufacturers

5. Plugable Technologies

How much they make:
Where they're located: Redmond, WA, USA
Current team size: 42


6. Farnell

Website traffic: 3.74M/month


7. TCL

TCL delivers meaningful experiences through thoughtful design and the latest technology, helping you enjoy more of the things you love.

Website traffic: 2.02M/month