10 Educational Technology Product Success Stories [2024]
Educational technology is reshaping how we learn and teach, and launching an edtech product can place you at the forefront of this transformation. Picture designing a digital tool that makes learning more engaging, accessible, and personalized for students and educators alike.
An edtech product can range from interactive learning apps to comprehensive online platforms tailored to specific subjects or educational needs. The key lies in addressing a gap in the educational system—maybe a tool that assists teachers with lesson planning or a gamified app that helps students grasp difficult concepts.
The work involves thorough market research, understanding your users' needs, and continuous updates to keep up with technological and educational trends. You'll also need to invest in marketing to reach your audience and possibly seek partnerships with schools and educational institutions.
If the idea of blending technology with education to make a tangible difference excites you, launching an edtech product could be a fulfilling venture.
In this list, you'll find real-world educational technology product success stories and very profitable examples of starting a educational technology product that makes money.
1. TechUnwreck ($1.44M/year)
Matt McCormick, founder of TechUnwreck, came up with the idea for his business when he broke his cell phone screen and decided to fix it himself. He started a small e-commerce website offering phone repairs through the mail, attracting customers through Google Adwords. The business grew and evolved to focus on bulk repairs for schools and businesses, and in 2021, they are expecting to do 30,000 device repairs and $3 million in sales.
How much money it makes: $1.44M/year
How much did it cost to start: $500
How many people on the team: 8
TechUnwreck, a mail-in bulk device repair service for schools and businesses, started as a part-time side hustle learning to fix phones after its founder's own phone broke and is now expecting to do 30,000 repairs per year and $3 million in sales in 2021, thanks to a committed hiring process, in-person repair model, and online reputation.
2. Your Lessons Now LLC ($1.2M/year)
Alexandra Exeter, the CEO and owner of Your Lessons Now LLC, came up with the idea for her business based on her personal experience as a transgender woman who transitioned her voice. She developed a curriculum that combined speech-language pathology, vocal therapy, music theory, and other techniques to help transgender individuals modify their voices. With a focus on providing a safe learning environment and offering both group and individual instruction, Your Lessons Now has experienced consistent and rapid growth, earning around 1.2 million dollars a year and acquiring 52% more users since last year.
How much money it makes: $1.2M/year
How much did it cost to start: $0
How many people on the team: 32
An entrepreneur who is a transgender woman started a profitable company that offers music lessons and vocal coaching to the LGBTQ+ community and has acquired 52% more users since last year.
3. UpBrainery Technologies ($1.04M/year)
now, our primary focus is on building awareness and establishing credibility in the education industry. We have leveraged our partnerships with organizations like the Girl Scouts, Girls Inc., and the Houston Rockets to gain visibility and showcase our offerings to a wide audience. In terms of customer retention, we prioritize delivering a high-quality and personalized learning experience. Our hands-on education kits, virtual tutoring, and online curriculum are designed to engage students and provide them with the support they need to succeed. We also actively seek feedback from our customers to continuously improve our offerings and ensure their satisfaction. As we continue to grow, we will implement strategic marketing initiatives and customer loyalty programs to enhance our customer acquisition and retention efforts.
How much money it makes: $1.04M/year
How much did it cost to start: $450K
How many people on the team: 55
UpBrainery Technologies, founded by Ghazal Qureshi, revolutionizes STEAM education by providing hands-on learning experiences in the form of education kits, virtual tutoring, and online curriculum, while also offering their services to organizations such as the Girl Scouts, Girls Inc., and the Houston Rockets.
4. Closing Credits ($600K/year)
Buford Taylor, founder of Closing Credits, came up with the idea for his education marketplace for creators after realizing there was a lack of support and resources for amateur creators to level up their skills. With experience in the creator space and the success of his previous ventures, Taylor launched Closing Credits, which has already crossed the $500k revenue mark within 11 months.
How much money it makes: $600K/year
How much did it cost to start: $0
How many people on the team: 0
Closing Credits is an education marketplace for creators, generating $500k in revenue within 11 months and launched to Buford Taylor's active audience of 600k people.
5. HYLS ($456K/year)
Max, the founder of HYLS, came up with the idea for his donation-based online course platform after being inspired by a yoga training program in the Philippines led by Dada Dharmavedananda, an author he admired. With a background in meditation, yoga, and healthy lifestyles, Max saw the opportunity to share his knowledge with others and created HYLS. Since then, HYLS has attracted over 90,000 students, generated $1 million+ in donations, and averages $40,000 in monthly revenue.
How much money it makes: $456K/year
How much did it cost to start: $15K
How many people on the team: 12
Max, CEO of HYLS, a donation-based online course platform, shares how they've attracted $1M+ of donations from 90K students with an average revenue of $40k per month, through a "pay what you want" model and targeting their audience through Facebook, Instagram, Google, and Youtube advertising.
6. EntryLevel ($360K/year)
Ajay Prakash, the founder of EntryLevel, started the business in 2021 with the mission to make tech education more accessible. Inspired by the World Economic Forum's goal to reskill 1 billion people by 2030, Prakash saw an opportunity to create a high-volume, low-cost reskilling platform. With a unique pricing model, active community, and AI teaching assistant, EntryLevel has trained almost 30,000 people and is making $40,000 per month.
How much money it makes: $360K/year
How much did it cost to start: $2K
How many people on the team: 12
EntryLevel, an online education platform founded by Ajay Prakash, provides accessible and effective tech education through cohort-based programs that have resulted in training nearly 30,000 people since its launch and generating $40,000 per month, with a unique pricing model allowing 100% refund for those who complete the course.
7. Granite Education ($360K/year)
Grantly Neely, the founder of GRANITE, came up with the idea for his education technology and learning center business after realizing the potential of mindfulness in improving academic performance. His curiosity in mindfulness and its impact on academic stress led him to create a mindfulness-based methodology for standardized test preparation, empowering students to navigate test-taking anxiety and other challenges. Through his bootstrap funding approach, he has been able to retain 100% equity in the business, which now generates an average revenue of $30K/month.
How much money it makes: $360K/year
How much did it cost to start: $0
How many people on the team: 4
This case study is about a founder who built a profitable education technology and learning center called GRANITE, which offers mindfulness-based test prep software to individuals and schools, with an average revenue of $30k/month and 100% equity retained through a bootstrap funding approach.
8. Achievable ($240K/year)
Tyler York, one of the founders of Achievable, came up with the idea for the test prep company after working with Cerego, a platform for lifelong learning that used spaced repetition. Recognizing the need for a more modern and user-friendly test prep experience for professionals, they launched Achievable to provide rich textbook content, reviews backed by a memory science algorithm, and full practice exams. Today, Achievable is experiencing rapid growth, with a focus on content marketing and affiliate partnerships to attract and retain customers.
How much money it makes: $240K/year
How much did it cost to start: $5K
How many people on the team: 3
Achievable is a test prep company that provides rich textbook content, reviews backed by a memory science algorithm, and full practice exams to help students prepare for their exams, with a focus on career-advancing professional exams such as the FINRA SIE and FINRA Series 7.
9. AcademicInfluence.com ($60K/year)
Prof. Jed Macosko and his team at AcademicInfluence.com developed a revolutionary college ranking system that measures the influence of faculty and alumni. By analyzing data from various sources, including Wikipedia and scholarly databases, they provide students and parents with a ranked list of influential individuals and universities. Since its launch in 2020, the website has gained over 100,000 organic search visits per month and monetizes through lead generation and licensing their proprietary ranking algorithm.
How much money it makes: $60K/year
How much did it cost to start: $500K
How many people on the team: 9
AcademicInfluence.com helps parents and students find colleges that are a good fit with their revolutionary machine learning system to identify and track the influence of the faculty and alumni, resulting in over 100,000 organic search visits per month.
10. G7 Education ($600/year)
G7 Education was founded by an individual who recognized the importance of education in society and wanted to provide courses that offer real value. The idea for the first course, "Career Strategies for College Students," stemmed from the founder's personal experience in a similar course during their undergraduate studies. They saw the opportunity to improve upon the existing course by making it applicable to all college students and offering real-world insights from their own career journey. With a focus on quality and value, G7 Education aims to provide both in-person classes and online courses that help individuals navigate their career paths. The venture has already proven profitable and plans to expand into other areas like cloud computing and cybersecurity in the future.
How much money it makes: $600/year
How much did it cost to start: $20
How many people on the team: 0
G7 Education offers online courses and in-person classes focused on career development, with a focus on cybersecurity and cloud computing, and has been profitable at $50 a month, thanks to customer obsession and a free learning management system.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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