Dog Clothing Line

2 Dog Clothing Line Success Stories [2025]

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Updated: April 15th, 2025

Dressing dogs isn’t just about fashion; it's becoming a necessity for pet owners who want their furry friends to stay comfortable and stylish. Picture yourself launching a dog clothing line, bringing functional and trendy outfits to dogs of all sizes and breeds.

A dog clothing line involves creating a variety of garments such as coats, sweaters, rain gear, and even formal wear tailored to canine needs. The market is growing, bolstered by pet humanization trends and owners willing to splurge on their pets.

Manufacturing bespoke, high-quality dog apparel means diving into design, material sourcing, and potentially working with manufacturers. This role demands both creativity and business acumen, making it an appealing venture for those passionate about pets and fashion alike.

If you’ve ever dreamt of combining your love for pets with a flair for design, then this is your calling. Start by exploring current pet fashion trends, understand the market needs, and you could soon create a brand cherished by pet owners everywhere.

In this list, you'll find real-world dog clothing line success stories and very profitable examples of starting a dog clothing line that makes money.

1. Rebel Book Club ($156K/year)

Ben Keene and Ben Saul-Garner came up with the idea for Rebel Book Club after realizing they both had a habit of buying books and not finishing them. They decided to create a book club where members would commit to reading one book a month, attending a meetup, and enjoying a custom cocktail inspired by the book. The club quickly grew, and now has 570 subscribing members and generates £10,500 in monthly recurring revenue.

How much money it makes: $156K/year
How much did it cost to start: $100
How many people on the team: 0

How Two Friends Started A $13K/Month Online Book Club From Bali

Two friends started an online book club that now has 570 members and generates £10,500 MRR, by addressing the problem of 'Tsundoku,' charging a monthly subscription fee for one non-fiction book, one inspiring meetup, and one custom cocktail, inspiring conversation and community.

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2. DOGPAK ($48K/year)

Devin Kelly, founder of DOGPAK, came up with the idea for his business after testing numerous outdoor K9 gear during his adventures with his dog, Thunder. Frustrated with the ill-fitting, bulky, and low-quality gear available, Devin used his knowledge as a rigger for skydiving and rock climbing to design a fresh take on dog backpacks using high-quality, lightweight materials. After conducting customer interviews and collecting around 500 email addresses, the idea for an ultralight, waterproof, and better-fitting dog backpack was validated.

How much money it makes: $48K/year
How much did it cost to start: $20K
How many people on the team: 1

How I Built A K9 Outdoor Gear And Content Company After Travelling The World With My Pup

DOGPAK founder Devin Kelly shares his journey of creating high-quality outdoor K9 gear, including the process of building the tech pack, finding and vetting a competent factory, and selecting ideal materials, with a successful Indiegogo crowdfunding campaign and professional packaging design.

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Read by 2,787 founders