Start A Computer Equipment Rental - Business Ideas

Pat Walls

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Updated: September 15th, 2022

Start A Computer Equipment Rental

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Computer rental is becoming popular in today’s corporate world. Businesses prefer renting computers, especially for short-term projects, to save money. Also, while attending conferences and tradeshows, businesses want their staff to have high-end computers and display equipment to make an impression on their customers.

Therefore, starting a computer rental business and marketing to the right customers and through the right channels can be a profitable venture.

If you plan to start a computer rental business, study the market to get a deep insight, and select a potential target market. Then, set the prices and ensure quality customer service. Build a network and seek referrals from current customers.

Starting a computer equipment rental requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell computer equipment rental, or selling computer equipment rental online, you can use this page as a guide for everything you'll need to know.

Key Stats

market size

$1B

starting costs

$18K

gross margin

90%

time to build

270 days

Startup Costs

	Min Startup Costs	Max Startup Costs
Employee & Freelancer Expenses	$151	$252
Website Costs	$223	$7,015
Business Formation Fees	$600	$4,700
Vehicle Expenses	$0	$10,000
Retail Business Expenses	$1,250	$6,650
Advertising & Marketing Costs	$75	$3,986
Software Expenses	$162	$2,720
Office Space Expenses	$0	$100
Specific Industry Expenses	$0	$500
Total Startup Costs	$2,461	$35,923

See all startup costs ➜

Successful Businesses

Business	URL	Rank
AARON equipment company	aaronequipment.com	355,454
Get It Rent	getitrent.com	1,356,160
RUSH Computer Rentals	rushcomputer.com	1,828,773
Tropical Computers Ltd	tropicalcomputers.com	2,345,674
HardSoft	hardsoftcomputers.co.uk	2,434,211
Source One Rentals	source1rentals.com	2,893,380
Rent Items	rentitem.lk	2,905,143
HireHop	hirehop.com	3,123,584
Computer Leasing	computerleasing.nz	3,184,836
Vernon Computer Source	vernoncomputersource.com	3,217,929
Rent a PC	pcrentals.co.nz	3,456,295

See all businesses ➜

Pros & Cons

Pros	Description
Little startup costs required	The cost to start a computer equipment rental costs significantly less money than most businesses, ranging anywhere from 62 to 35,923.
Rewarding work	Starting a computer equipment rental can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
High customer retention rates	Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
Pick & choose the clients you work with	Computer Equipment Rentales have the ability to choose the clients they work with. You have the freedom to work with only a few loyal clients or with hundreds of clients!
Control of workload	With starting a computer equipment rental, you have the unique ability to choose how little or how much you want to work. You also have the freedom to decide which projects you want to work on, and can turn down the ones that do not interest you.
Gain exposure and experience	This career allows you to gain experience working for multiple different businesses - which will benefit your resume and also keep things interesting for you!

See all pros ➜

Cons	Description
Motivation of employees	If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process	A computer equipment rental can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
Work can be inconsistent	As a computer equipment rental, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have.
Lack of benefits	With a computer equipment rental, you are typically self-employed and responsible for finding your own insurance, which can be quite costly and time-consuming.
Taxes	As a computer equipment rental, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
No safety net	Typically, as a computer equipment rental, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times.

See all cons ➜

Marketing Ideas

1

Direct Sales

Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

Learn more about direct sales ➜
2

Word of mouth

Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

Learn more about word of mouth ➜
3

Social Media Advertising

Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.
According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.
Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

Learn more about social media advertising ➜

See all marketing ideas ➜

Key Stats

Startup Costs

Successful Businesses

355,454

1,356,160

1,828,773

2,345,674

2,434,211

2,893,380

2,905,143

3,123,584

3,184,836

3,217,929

3,456,295

Pros & Cons

Marketing Ideas

Direct Sales

Word of mouth

Social Media Advertising