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7 Coffee Shop Success Stories [2023]

7 Coffee Shop Success Stories [2023]
Start A Coffee Shop

Starting a coffee shop is an exciting and rewarding venture. It's a business that can be started with relatively little capital, and there are many ways to make it profitable. Coffee shops feature a low-cost stock but are profitable businesses.

If you plan to open a coffee shop, you may purchase a franchise, buy an existing business, or start from scratch. Whichever the decision, ensure a strategic location and renovate the space to create an inviting atmosphere. Develop a fantastic offering and begin marketing the business even before you open.

Here are some real life success stories of starting a coffee shop:

1. Camper Cafe ($180K/year)

Beth Baxter (from Reading, UK) started Camper Cafe about 12 years ago.

$15K / month
2 founders / 2 employees

Case Study

My name is Beth Baxter and I co-founded Camper Cafe, a mobile coffee van business. The idea for our business started with my partner’s love for vintage VW campervans. He had a rusty old shell of a T25 Campervan given to him, that he wanted to convert into a trailer for his motorbikes.

Although we never really thought about this ever becoming more than just a lifestyle business, we found we were turning so much work away from that in 2019 when the company was turning over around £150k from working only 70 days of the year, we decided that I should go full-time to see the potential.


2. Onit Coffee ($630K/year)

Onit Coffee is a Sacramento food truck that serves coffee, protein shakes, and other beverages.

Shadi Khattab (from Sacramento, CA, USA) started Onit Coffee over 3 years ago.

$52.5K / month
1 founders / employees

Case Study

In January 2020, founder Shadi Khattab launched Onit Coffee - a coffee food truck.

This Sacramento-based food truck offers coffee, tea, protein shakes, and other hot & cold beverages. They also serve a range of vegan & planet-based drinks for guilt-free consumption.

This young CEO, Shadi Khattab, came from Syria to Sacramento with the purpose of building a business and impacting his surrounding community in a positive way.

Customers can feel good about getting coffee from Onit because a portion of the food truck's profits is donated to neighborhood organizations.


Watch the full video on youtube.com ➜

Learn more about starting a coffee shop:

Where to start?

-> How much does it cost to start a coffee shop?
-> Pros and cons of a coffee shop

Need inspiration?

-> Examples of established coffee shop
-> Marketing ideas for a coffee shop

Other resources

4. Keurig

  • Website traffic: 1.96M/month
  • Business rank: #37.6K

Check out their full website ➜

5. Coffee Roaster

We're a specialty coffee roaster with cafes in LA, SF, NYC, and Japan. Come browse our coffee, brewers, accessories, brew guides, and more.

  • Website traffic: 360K/month
  • Business rank: #53.1K

Check out their full website ➜

6. Dutch Bros

Dutch Bros Coffee is a privately held drive-through coffee chain headquartered in Grants Pass, Oregon, United States, with company-owned and franchise locations throughout the western United States.

  • Website traffic: 1.37M/month
  • Business rank: #126K

Check out their full website ➜

Pat Walls,  Founder of Starter Story
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