5 Tips For Starting A Successful Cat Treats Brand (2025)
Want to start your own cat treats brand? Here are some tips you should know:
We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.
Here's the best advice we discovered for starting a cat treats brand:
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#1: Spyq Sklar, founder of Earthly Pet:
We chatted with with Spyq, founder of Earthly Pet ($30K/month). In our interview, Spyq says:
We thought to ourselves - we know the customer, and we know retail, who better than us to make this product?
Additionally:
Packaging is what sells, so coming up with beautiful packaging was our #1 goal.
Further:
Revenue is vanity - it comes and goes, but a brand with value has staying power.
Also:
Think about who your competition is. The pet industry doesn't attract hordes of entrepreneurs.
Read the full interview ➜
#2: Spyq Sklar, founder of Earthly Pet:
We chatted with with Spyq, founder of Earthly Pet ($30K/month). In our interview, Spyq says:
Take the time to formalize your mission statement and really understand where you are providing value that is different from the competition.
Read the full interview ➜
