Business Idea

Start A Candle Making Business

About

Starting a candle making business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell candle, or selling candle online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$3.45B
starting costs
$45.2K
gross margin
50%
avg product price
$15
time to build
6 months
growth
SEO
time investment
Side project
work from home?
Yes

About

Starting a candle making business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell candle, or selling candle online, you can use this page as a guide for everything you'll need to know.

Key stats

market size
$3.45B
starting costs
$45.2K
gross margin
50%
avg product price
$15

 

time to build
6 months
growth
SEO
time investment
Side project
work from home?
Yes

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $563 $5,200
Website Costs $303 $7,215
Specific Industry Expenses $295 $3,000
Business Formation Fees $5,600 $20,400
Retail Business Expenses $1,250 $11,650
Inventory Expenses $350 $14,750
Software Expenses $162 $3,094
Advertising & Marketing Costs $75 $4,786
Other Expenses $0 $300

Successful Businesses

Business URL Rank
EROMA eroma.com.au #142,748
Vellabox vellabox.com #207,022
Prosperity Candle prosperitycandle.com #289,185
Rustic Escentuals rusticescentuals.com #290,757
Harlem Candle Company harlemcandlecompany.com #335,766
NEOM Organics neomorganics.com #360,799
Luxury Candle Supplies luxurycandlesupplies.com.au #366,424
Yankee Candle yankeecandle.co.uk #407,961
LoveSpoon Candles, Inc. lovespooncandles.com #459,726
NorthWood Distributing northwoodcandlesupply.com #461,528
Keap keapbk.com #491,515

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a candle making business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
High margins The gross margins for your candle making business are typically around 50%, which is considerably high and allows you to grow your business and manage costs easily.
Easy to encourage "impulse buy" In the candle making business, you have a much higher chance of encouraging your customers to buy on impulse - you can easily alter the price, placement, packaging, and promotional value to influence the decision of your buyer.
Cons Description
Motivation of employees If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process A candle making business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
High employee turnover In the candle making business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a candle making business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
High overhead expenses With starting a candle making business, there are overhead expenses that come with selling a physical product. You will want to make sure you strategically budget for these overhead costs. We discuss this more in the startup costs section below.

Marketing Ideas

  • 1

    Affiliate program

    Affiliate marketing is a great way to bring in a new revenue stream, especially when you don't sell products or services.

    Simply put, an affiliate program is an agreement where a business pays another business or influencer ("the affiliate") a commission for sending traffic and/or sales their way.

    The affiliate typically gets a unique link where clicks and conversions can be tracked.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜