Beauty Blogger

3 Beauty Blogger Success Stories [2024]

Updated: July 4th, 2024

Want to turn your passion for beauty into a business? Consider starting a beauty blog. A beauty blog is a digital platform where you share tips, trends, reviews, and tutorials related to skincare, makeup, and haircare products.

You’ll need to create engaging content, from written articles and product reviews to video tutorials and social media posts. Building a strong online presence and a loyal audience takes time and consistency. You’ll research the latest trends, test products, and create content that resonates with your audience.

Monetization can come in the form of affiliate marketing, sponsored posts, or even launching your own product line. The more authentic and knowledgeable you are, the more trust you’ll build with your audience, which can lead to brand partnerships and other opportunities. If you’re passionate about beauty and willing to put in the work, this business idea can be both fulfilling and financially rewarding.

In this list, you'll find real-world beauty blogger success stories and very profitable examples of starting a beauty blogger that makes money.

1. The Holistic Enchilada ($96K/year)

Delilah Orpi started her blog, The Holistic Enchilada, in 2017 as a side project while working as a full-time teacher.

After finding success with a post about her curly hair routine, she decided to focus on the curly hair niche.

With the help of blogging courses and her expertise in clean beauty, Delilah has grown her blog to earn an average of $7,000 a month in revenue.

How much money it makes: $96K/year
How much did it cost to start: $250
How many people on the team: 2

How I Make $96K/Year As A Beauty Blogger

Delilah Orpi's blog "The Holistic Enchilada" is making up to $7,000 a month in revenue through sales of digital products, display ads, affiliate marketing, and sponsored posts in the niche market of clean beauty and curly hair, with a focus on retaining customers through email marketing and SEO.

Read by 4,281 founders

2. Zoella YouTube Channel ($4.57M/year)

How much money it makes: $4.57M/year
How many people on the team: 6


Zoe Sugg - From Bedroom Blogger to Entrepreneur

Case study: How Zoella earned over $5 million through YouTube, with almost a billion views and over 10.8 million subscribers, and leveraged her popularity to secure lucrative advertising and television opportunities.

Read by 1,142 founders

Learn more about starting a beauty blogger:

Where to start?

-> How much does it cost to start a beauty blogger?
-> Pros and cons of a beauty blogger

Need inspiration?

-> Marketing ideas for a beauty blogger

Other resources

3. Riyaz Aly ($120K/year)

How much money it makes: $120K/year
How much did it cost to start: $0
How many people on the team: 0

Riyaz Aly: an Indian TikToker and social media personality earning in lakhs from TikTok and Instagram

This TikTok star is making over ₹70 lakh per year at just 19 years old with 45.2M followers on TikTok and 27M+ Instagram followers.

Read by 1,304 founders