12 Beauty And Wellness Products Business Success Stories [2024]
Here are some real life success stories of starting a beauty and wellness products business:
1. Auric ($3.6M/year)
After a backbone fracture led him to explore yoga and Ayurveda, the founder of Auric had a lightbulb moment to make Ayurveda more convenient and aspirational for others. With a background in consumer brands from his time at Unilever, he launched Auric as a beauty and wellness brand based on Ayurveda, creating 100% natural and low-calorie beverages that offer visible benefits. With already selling 150k bottles monthly, the future looks bright for Auric as they aim to penetrate more consumers in India, the US, and the UK.
How much they make: $3.6M/year
How much did it cost to start: $500K
Current team size: 9
A beauty and wellness brand based on Ayurveda, Auric, is making 150,000 sales per month after launching in September 2018 and is currently 95% bootstrapped, with the company focusing on social media and D2C strategies and driving traffic to its website to understand its end consumer.
2. Healing Harbors ($216K/year)
Stacy Moore, a former Coast Guard helicopter mechanic, discovered the potential benefits of hemp and cannabis while providing home healthcare. After formulating a cream that drastically improved her client's mobility, Stacy founded Healing Harbors to offer thoughtfully made hemp products and educate others about the potential of natural remedies. The company has since grown, with products manufactured in-house and a focus on high-quality ingredients and customer satisfaction.
How much they make: $216K/year
How much did it cost to start: $200K
Current team size: 1
This case study follows the journey of Healing Harbors, a female-founded company that specializes in personal care and pet products made with CBD and has grown to generate $216k a year through e-commerce and wholesale accounts thanks to carefully planned formulation, small-batch manufacturing and meaningful relationships with customers.
So... can you actually make money with a beauty and wellness products business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. Zoella YouTube Channel ($4.57M/year)
How much they make: $4.57M/year
Current team size: 6
Case study: How Zoella earned over $5 million through YouTube, with almost a billion views and over 10.8 million subscribers, and leveraged her popularity to secure lucrative advertising and television opportunities.
4. Little Soap Company ($7.2M/year)
How much they make: $7.2M/year
Current team size: 11
This case study is about a founder who started making organic soaps from her kitchen table, which are now sold in major supermarkets and retail stores with four collections, and she has a strong following on LinkedIn with 5.9k followers.
So... can you actually make money with a beauty and wellness products business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. Taproot Organics ($48K/year)
How much they make: $48K/year
Current team size: 4
Taproot Organics is a soap business started by Daniel Grunes that, after four years of effort using Twitter and Facebook as its main marketing channels, has two retail outlets and a 24/7 website.
6. Nykaa ($486M/year)
How much they make: $486M/year
Current team size: 1311
Get inspired by the story of Nykaa - India's leading beauty and personal care marketplace with an impressive yearly revenue of $482 million, expanding into fashion and manufacturing its own line of products.
So... can you actually make money with a beauty and wellness products business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
7. Made by Ari J. LLC ($102K/year)
How much they make: $102K/year
Current team size:
This case study follows MadeByAri J. Cosmetics, a beauty industry start-up that offers a wide range of products, all at reasonable prices, and is owned by 23-year-old Arielle Joseph, a passionate young entrepreneur based in Atlanta, Georgia.
8. Mented Cosmetics ($5.88M/year)
How much they make: $5.88M/year
Current team size: 20
Mented Cosmetics, co-founded by Amanda Johnson and KJ Miller, is a multi-million dollar beauty brand that became one of the most in-demand all-expanding beauty lines for Black and Brown women, securing $1 million in venture capital with a best-selling nude lipsticks range and inclusive shade range.
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
