8 Alcoholic Seltzer Brand Success Stories [2023]
A market research report has shown that the seltzer market size is growing annually and is expected to reach over $14 Billion in a few years.
Experts attribute the market growth to the brand's increased popularity among health-conscious millennials who prefer seltzer alcoholic brands due to the rich, satisfying taste.
To start own alcoholic seltzer brand, conduct market research, and define the target market. Conduct a competitor's SWOT analysis and develop a unique value proposition for your target customers.
Here are some real life success stories of starting a alcoholic seltzer brand:
1. Bodega Bay Hard Seltzer ($696K/year)
Charlie Markland, the founder of Bodega Bay hard seltzer, came up with the idea for his business after realizing that the dominant consumer trends of convenience and wellness were not being met by the current alcoholic offerings in the market. He discovered hard seltzer while on a surf trip to Bodega Bay in California and decided to bring the concept back to the UK, creating a low-calorie, low-sugar sparkling water-based alcoholic drink. After testing the product at music festivals and seeing its popularity, Markland knew he had a winning idea, and Bodega Bay is now the premium hard seltzer in the UK, making over $50,000 a month after just 18 months in business.
How much they make: $696K/year
How much did it cost to start: $50K
Current team size: 4
Bodega Bay hard seltzer founder Charlie Markland describes how his low-calorie, low-sugar drink has helped the company hit monthly revenues of more than $50,000, and expand globally into the United States, Brazil and Japan, while partnering with a charity to donate drinking water to those in need with every can sold.
2. Drake’s Organic Spirits ($10.8M/year)
Mark Anderson, the CEO and Founder of Drake's Organic Spirits, came up with the idea for his business after realizing that many popular spirit brands were made from genetically modified corn ethanol. With his background in organic farming and experience as the largest importer of non-GMO verified, organic cane sugar, he wanted to create a spirit with the purest, freshest, and most sustainable ingredients. Thus, Drake's Organic Spirits was born, offering certified USDA Organic, Gluten Free, Non-GMO Project Verified, Vegan, and Kosher spirits, mixers, and ready-to-serve cocktails.
How much they make: $10.8M/year
How much did it cost to start: $320K
Current team size: 20
Drake's Organic Spirits, the largest organic alcohol company in the US and the first to achieve all five certifications, has achieved success through producing sustainable spirits that are good for both consumers and the environment, and has experienced rapid growth, with a 2020 sales of 40,000 9L cases and projected sales of over 100,000 for 2021.
So... can you actually make money with a alcoholic seltzer brand?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. Budweiser American-Style Lager
Discover Budweiser Beer, a flavorful American-Style lager. Find out our history, variety of beers, nutritional facts, and how to buy Budweiser online.
- Website traffic: 200K/month
- Business rank: #411K
Check out their full website ➜
So... can you actually make money with a alcoholic seltzer brand?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
7. Topo Chico Agua Mineral
Topo Chico is sparkling mineral water sourced and bottled in Monterrey, Mexico since 1895.
- Business rank: #487K
Check out their full website ➜
8. bubly
- Website traffic: 170K/month
- Business rank: #488K
Check out their full website ➜
Hey! 👋 I'm Pat Walls, the founder of Starter Story.
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