7 Aftermarket Car Parts Business Success Stories [2024]

Updated: November 19th, 2023
Start An Aftermarket Car Parts Business

The aftermarket car parts business is a lucrative opportunity for aspiring entrepreneurs with a passion for cars and a desire to run their own businesses. This business idea involves selling aftermarket car parts, spare parts that the original vehicle manufacturer does not manufacture. These parts are typically used to repair or upgrade vehicles and can be found in various styles and brands.

To run an aftermarket car parts business, you will need to have a solid understanding of the car industry and the available types of parts. You will also need a good business plan, including a marketing strategy and a financial plan. You may need to invest in inventory, storage space, and a website or online store to sell your products.

There are several benefits to running an aftermarket car parts business. One of the biggest benefits is the potential for high profits, as car owners are often willing to pay a premium for quality aftermarket parts. This type of business can be run from various locations, including a physical storefront or online.

If you have a passion for cars and a desire to run your own business, the aftermarket car parts business may be the perfect opportunity. With the proper knowledge, planning, and marketing strategy, you can build a successful and profitable business in this exciting industry.

Here are some real life success stories of starting a aftermarket car parts business:

1. Adrenaline Offroad ($540K/year)

Mitchel Matthews, the 22-year-old entrepreneur behind Adrenaline Offroad, was inspired by his love for trucks and off-roading. After building up his own truck and gaining a following on YouTube, he saw an opportunity to start selling aftermarket vehicle accessories to his passionate audience. By using his own money and profits from the business, he was able to start and grow Adrenaline Offroad into a successful eCommerce store, now making 5 times the amount of money he used to make per month.

How much they make: $540K/year
Current team size: 3

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How I Started A $12K/Month Aftermarket Vehicle Accessories

This case study follows an inspiring 22-year-old entrepreneur who started an eCommerce store for aftermarket vehicle accessories, making 5x the amount of money he used to make per month, and generated over $90,000 in sales last year.

About
Mitchel started Adrenaline Offroad over 6 years ago
Revenue
Mitchel grew the business to $45K/month
Read by 17,811 founders

2. Scrubblade Inc. ($3.9M/year)

Billy Westbrook, the founder of Scrubblade, came up with the idea for his business when a bug hit his windshield and he couldn't remove the smear with regular wiper blades. He sketched out the design for Scrubblade the next morning and eventually got a prototype made. Through personal connections and networking, he secured an investor and launched the business, focusing on the HD trucking industry. Scrubblade is now the #1 blade sold at retail in that industry.

How much they make: $3.9M/year
How much did it cost to start: $75K
Current team size: 6

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How I Invented A Better Windshield Wiper And A $2M/Year Business

Scrubbleblade is a windshield wiper company that sells #1 in the H.D. trucking industry and was awarded wiper blade of the year by Frost & Sullivan in 2018; they focus on a specific target customer while offering subscriptions and utilizing social media.

About
Billy started Scrubblade Inc. almost 17 years ago
Revenue
Billy grew the business to $325K/month
Costs
It cost Billy $75000 to start the business
Read by 14,477 founders

So... can you actually make money with a aftermarket car parts business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now

3. Empyre Off-Road ($1.2M/year)

Greg Shuey came up with the idea for Empyre Off-Road after purchasing his first Toyota Tacoma and realizing how expensive the aftermarket parts and accessories were. Through research and validation on Tacoma forums, he identified a gap in the market and decided to manufacture and sell his own aluminum grille inserts at a significantly cheaper price than competitors. By utilizing his marketing expertise, Greg was able to grow his business to generate an impressive $100,000 a month in revenue, attracting customers through content marketing strategies and building a strong online presence.

How much they make: $1.2M/year
How much did it cost to start: $5K
Current team size: 2

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My Side Hustle Makes $1.2M/Year Selling Car Accessories

Empyre Off-Road, an e-commerce business founded by Greg Shuey which sells aftermarket parts for Toyota Tacomas, Tundras, and 4Runners, generated approximately $100,000 a month in revenue and was able to expand its product offering, focusing on content marketing, email marketing campaigns, and organic social media to attract and retain customers.

About
Greg started Empyre Off-Road over 6 years ago
Revenue
Greg grew the business to $100K/month
Costs
It cost Greg $4998 to start the business
Read by 5,315 founders

4. Overlander ($1.92M/year)

How much they make: $1.92M/year
Current team size:

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0 To 1 Million In 6 Months Selling Overlanding Gear With Andrew Youderian

Overlander, a newly launched niche online retailer for truck parts and accessories, generated almost a million dollars in just six months and set an ambitious goal to become the go-to source for high-quality equipment within five months, using video content to their advantage.

Revenue
Andrew grew the business to $160K/month
Read by 562 founders

So... can you actually make money with a aftermarket car parts business?

Of course. There are millions to be made in this industry.

But how?

  1. Research real, profitable businesses and see exactly how much money they make.
  2. Study exactly what works, and what doesn’t.
  3. Take action, because now you have the roadmap.

Join Starter Story and build your next big thing:

Start Now