6 Aftermarket Car Parts Business Success Stories [2023]

Updated: January 18th, 2023
Start An Aftermarket Car Parts Business

The aftermarket car parts business is a lucrative opportunity for aspiring entrepreneurs with a passion for cars and a desire to run their own businesses. This business idea involves selling aftermarket car parts, spare parts that the original vehicle manufacturer does not manufacture. These parts are typically used to repair or upgrade vehicles and can be found in various styles and brands.

To run an aftermarket car parts business, you will need to have a solid understanding of the car industry and the available types of parts. You will also need a good business plan, including a marketing strategy and a financial plan. You may need to invest in inventory, storage space, and a website or online store to sell your products.

There are several benefits to running an aftermarket car parts business. One of the biggest benefits is the potential for high profits, as car owners are often willing to pay a premium for quality aftermarket parts. This type of business can be run from various locations, including a physical storefront or online.

If you have a passion for cars and a desire to run your own business, the aftermarket car parts business may be the perfect opportunity. With the proper knowledge, planning, and marketing strategy, you can build a successful and profitable business in this exciting industry.

Here are some real life success stories of starting a aftermarket car parts business:

1. Adrenaline Offroad ($540K/year)

Mitchel Matthews (from Winnipeg, Manitoba, Canada) started Adrenaline Offroad almost 6 years ago.

$45K / month
1 founders / 3 employees
Winnipeg, Manitoba, Canada

Case Study

Hey everyone! My name is Mitchel Matthews and I am a 22-year-old entrepreneur. I am the owner/founder of Adrenaline Offroad which is an eCommerce store for aftermarket vehicle accessories! We mainly focus our expertise in the realm of automotive LED lighting accessories. Our products are built for a person who will endure hardcore offroading situations with their vehicle all the way to people who attend multiple shows per month in their show trucks! Some of our most popular products being our RGB+W underglow/rock light & LED wheel ring lights. In just over a year of quitting my job to pursue my passion for truck mods full time, I am so beyond proud & excited to be making 5x the amount of money that I used to make per month!

Pictured above is our most popular bundle kit called “The UFO GLOW Bundle Kit”


2. Scrubblade Inc. ($3.9M/year)

Billy Westbrook (from Temecula, California, USA) started Scrubblade Inc. over 16 years ago.

$325K / month
1 founders / 6 employees
Temecula, California, USA

Case Study

My name is Billy Westbrook and I reinvented the wiper blade making it more useful for the consumer. My company is called Scrubblade and our wiper blades clean your windshield beyond rain, to remove bugs, dirt and road grime from impairing your vision.

Scrubblade Heavy Duty and Scrubblade Platinum are our two models available today. We believe in keeping our product models available to a minimum, not to confuse the customer with too many options. We landed on the INC 5000 and awarded wiper blade of the year by Frost & Sullivan in 2018. That was a big accomplishment for Scrubblade and me personally.


Learn more about starting an aftermarket car parts business:

Where to start?

-> Aftermarket car parts business plan
-> How to finance an aftermarket car parts business?
-> How much does it cost to start an aftermarket car parts business?
-> Pros and cons of an aftermarket car parts business
-> How to get clients for an aftermarket car parts business?

Need inspiration?

-> Examples of established aftermarket car parts business
-> Marketing ideas for an aftermarket car parts business
-> Aftermarket car parts business slogans
-> Aftermarket car parts business names

Other resources

-> Profitability of an aftermarket car parts business
-> Aftermarket car parts business tips

4. Empyre Off-Road ($1.2M/year)

Greg Shuey (from Lehi, UT, USA) started Empyre Off-Road about 6 years ago.

$100K / month
1 founders / 2 employees

Case Study

My name is Greg Shuey and I am the founder of Empyre Off-Road. Empyre Off-Road is an online e-commerce business that sells aftermarket parts for Toyota Tacoma, Tundra, and 4Runner vehicles.


5. Overlander ($1.92M/year)

Today I have my buddy Andrew Youderian back on the show for the 5th time. Andrew is the founder of the Ecommerce Fuel community and he's also the brainchild of ECF Capital where he invests in e-commerce companies as well.

Andrew just completed a 6-month project where he launched Overlander.com an…

Andrew Youderian (from Tucson, Arizona, United States) started Overlander ago.

$160K / month
1 founders / employees

Case Study

Andrew Youderian is the founder of Overlander - a truck parts and accessories company based in Tucson, Arizona. Overlander is a brand-new niche online retailer offering a wide range of dependable, high-quality equipment for off-road expeditions.

Overlander has a broad product catalog with more than 1,000 items and room to grow.

The team set an ambitious goal to establish the brand and its online store as the go-to source for a wide variety of high-quality, tried-and-true equipment within just five months of their launch.

The company was a success almost immediately as it made around $78,000 in gross sales in its first month, and within just six months, it managed to make nearly a million.

They utilized video as much as possible, including the stunning Overlander feature video on the homepage and top-notch educational buyer guide videos for each product category.


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Pat Walls,  Founder of Starter Story
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