1,000+ Catchy Aftermarket Car Parts Business Names

•

Updated: April 14th, 2025

So, you've come up with the perfect aftermarket car parts business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your aftermarket car parts business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best aftermarket car parts business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your aftermarket car parts business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Aftermarket Car Parts Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of aftermarket car parts business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy aftermarket car parts business name ideas

Power Wheels
Car Care
Automotive Machine
Strong Brakes
Expensive Machine
Central Part
Occasional
Motor Spot
Proper Parts
Gear Fit
Two Strong
In Demand
Used Auto Trading
Trusted Motorcar
Manual
Man Power
Creative Mechanic
On Spot
Clever
Hot Trolley
Market Trading
Trustworthy
Electric Car
Trusted Co
Western Elevator Place
Allstar Wheels
Barely Touched
Ideal Alloy
Repair Shop
Auto Parts
Honest Trading Co
All About Vehicle
Motorcar Pro
Hot Compact
Greatest Collection
Active Streetcar
Collective Trading
Pro Finder
Separate Parts
Hot Spot
Hot Oil
Innovative Sales
Immediate Trading
Strange Spot
Strong Part
Caretakers Pro
All About Parts
Second Part
Active Wheels
Speedy
Powertrain Engine
Lucrative System
Hydraulic Place
Power Engine
Motorcar Group
Two Parts
Two Tiny
Least Used
Motor Sports
Coil Collection
Blue Cars
The Car
Free Spot
Speedy Way
Wheels Corner
Cheap Garage
The Trusted Place
Trading Demand
Market Demand
Powered Back
Honest Ride
Fix It
One Stop Shop
Occasional Sales Pro
Habitual Parts Co.
Compact Gondola Place
Automotive Beav Collective
Hardest Separate Pro
Portion Trading Co
OnlyPart
Early Powertrain Spot
Confer Car
Automotive Co
EarlyAftermarket
Shear Car
The Prominent
The Third Separate
LatterPart
Hydraulic Brake Co
The Earlier Portion
Most Automotive
Orderly Ignition Coil Collective
Northern Partially
Anterior Piece
ConsiderablePart
Immediate Rotor Collective
Beav Spot
Rental Motorcar
Hand Railway Car
The Anterior Component
The Substantial Separate
Empty Elevator Car
The Crowded
Lucrative Automobile
Freight
Crowded Motorcar
Automotive Automotive
Fifth Section Spot
Available Rotor Spot
Three Railroad Car Place
Automobile Place
The Strong Powertrain
Rotor Pro
Score Car
Closed Carload
Substantial
The Electric Elevator Car
Comport Part
Start Group
Independent Exhaust System Group
More Car
The Beautiful Railway Car
Automotive Avionics
Flirt Part
Piece Co
Automotive Automobile Collective
TrolleyCar
Start Collective
The Oncoming
Armoured Cable Car Place
Railcar Trading Co

Creative aftermarket car parts business name ideas

White Machine Collective
Austere Car
More Car
The Lucrative Exhaust System
Orderly Automotive Trading Co
The Vital Partially
Principal Persona
Orderly Beav
White Auto Group
Automotive Automotive
Healthy Ignition Coil Trading Co
Automotive Exhaust System Place
Vital
Orderly Rotor Trading Co
Deepest Contribution Trading Co
Big Vehicle Pro
Strong Ignition Coil Pro
Automotive Exhaust System Co
Confer Car
Ignition Coil Group
Piece Spot
The Expensive Vehicle
The Electric Elevator Car
Early Powertrain Group
TinyCar
Proximal Partly
Available Drivetrain Trading Co
Section Pro
Rotor Place
Motorcar Trading Co
Railway Car Pro
IndependentAftermarket
The Automotive Hydraulic Brake
The Minor Separate
The Upper
Northeastern
The Strong Market
Occasional Automobile Group
Curt Part
Machine Place
Important
Oncoming Machine Group
Indispensable
Strong Exhaust System Place
Lucrative Beav
Two Motorcar
Posterior Percentage
Anterior Partially
The Available Beav
Only Section Place
HardestPart
ElectricCar
Eastern
LucrativeAftermarket
Available Aerospace
Independent Beav Collective
Greatest Section Pro
Two
The Fourth Piece
Independent Powertrain Collective
Machine Group
Automotive Ignition Coil
Automotive Place
Machine Co
SouthwesternPart
Available Automotive Trading Co
The Armored
Armoured
The Automotive Drivetrain
Driven Railcar Place
Cylinder Railroad Car
Beav Trading Co
Class Chariot
The Blue
Door Car
The Immediate
Lucrative After Sales Trading Co
The Early Partially
The Available
Freight
Essential Portion Place
Portion Trading Co
Most Automobile Pro
The Empty Cable Car
Third
Automotive Hydraulic Brake Spot
Hot Powertrain Group
Ear Car
Strong Exhaust System
Start Group
SouthernPart
Important Character
OldCar
Available Beav Place
Automotive Spot
Immediate Rotor Place
The Gray Machine
Bottom Separate Pro
Automotive Trading Co
Southeastern Partly Pro
Posterior Participate
The Red
Hired Elevator Car
Early Powertrain Spot
Market Pro
Closed Carmaker
Market Trading Co
Latter Separate
Early After Sales Place
The Independent Automobile
The Strong Hydraulic Brake
Tiny Motorcar Spot
Most Market Co
The Significant Piece
Principal Component Pro
HotAftermarket
ExpensiveCar
Greater
The Latter Partly
HiredCar
Compare Car
The Oncoming
Contribution Collective
Compact Carload
Posterior Partially
Railroad Car Trading Co
Ort Part
Rotor Trading Co
Flat
DifficultPart
Lucrative Automobile Spot

Learn more about starting an aftermarket car parts business:

Where to start?

-> Aftermarket car parts business plan
-> How to finance an aftermarket car parts business?
-> How much does it cost to start an aftermarket car parts business?
-> Pros and cons of an aftermarket car parts business

Need inspiration?

-> Other aftermarket car parts business success stories
-> Marketing ideas for an aftermarket car parts business
-> Aftermarket car parts business slogans

Other resources

-> Profitability of an aftermarket car parts business
-> Aftermarket car parts business tips

Funny Aftermarket Car Parts Business Names

Available Beav Collective
Blue
The Armored
Integral Role Pro
Automotive Market Pro
Latter Separate
MinorPart
Automotive Exhaust System Place
Most After Sales
Crowded Motorcar
Most Ignition Coil
Automotive Ignition Coil Trading Co
The Automotive Powertrain
Compact Cabin
Lucrative Automobile Collective
Latter Start Co
Railcar Trading Co
Beav Group
Orderly Rotor Trading Co
Early Rotor Place
Hot Beav Group
Early Ignition Coil Spot
Immediate Drivetrain Group
The Fourth Piece
The Lowest
Immediate Beav Trading Co
First Role Place
Hot Ignition Coil Collective
Independent Powertrain Collective
Driven Railcar Place
Healthy Automobile
Automotive Ignition Coil Place
Dare Car
Cylinder Cable Car
Sure Car
The Oncoming
Engineer Car
Rotor Group
Section Trading Co
Two Machine Collective
TrolleyCar
Lucrative Ignition Coil Pro
Second Vehicle
Piece Trading Co
Early Ignition Coil Group
ConspicuousPart
Principal Partially
Back
The Early Partially
Partly Spot
Healthy Rotor Pro
Crowded Vehicle Spot
StrongAftermarket
The Tenth
Anterior Piece Pro
Beav Place
Strange Motorcar Group
ImportantPart
Drivetrain Place
Private Machine
Automotive Avionics
HandCar
Hydraulic Brake Pro
The Better Portion
The Strong
Fractional Contribution Co
Orderly Automobile Trading Co
Central
Most Automobile
Cavort Part
Railway Car Trading Co
OnlyPart
The Substantial
SecondPart
The Automotive Hydraulic Brake
GreaterPart
RentalCar
Role Group
Better Separate Place
Tort Part
Available Automobile Co
Greatest Contribution Collective
Strong Exhaust System
Available Rotor Spot
Elevator Car Pro
The Important
Green Auto
Strong After Sales
Most Exhaust System Place
The Powered
Crowded Carpark
Automotive Rotor Place
Strong Rotor
Beer Car
Powerful Railway Car Pro
Powered
Available Beav
The Crowded Motorcar
Immediate Beav Spot
Lucrative Automotive Pro
The Red
The Crowded Cable Car
Superior court Part
NiceCar
Machine Co
Posterior Percentage
Early Market Group
Hydraulic Brake Spot
Automotive Airframe
Rental Motorcar
Most Beav Spot
The Hot Beav
The Strong Market
Second Piece Collective
Most Partially Co
Hot Ignition Coil Trading Co
Section Spot
FractionalPart
The Fast Cable Car
Available Market Spot
The Strong Drivetrain
Automotive Ignition Coil Co
The Considerable Component
Posterior Piece
Crowded Chariot
The Healthy Automobile
Strong Ignition Coil
The Hot
OneCar
Component Co
Difficult

Cool aftermarket car parts business name ideas

The Beautiful Railway Car
Exhaust System Trading Co
Available Axles
Crucial
Blue Motorcar
The Immediate Drivetrain
Deport Part
Available Rotor Co
Orderly Beav
Most Automobile
Electric Railroad Car Spot
The Hot Powertrain
Cheap Cabin
Lucrative
Cable Car Co
Early Market Group
Railcar Pro
Rental Motorcar
Principal Participate
Orderly Rotor Collective
The Anterior Component
Hot Beav
Available Powertrain Spot
Piece Spot
Beav Spot
Available Auto
NecessaryPart
Cylinder Cart
After Sales Pro
Automobile Pro
Cylinder Carpark
Compact Carmaker
White Machine Collective
Automotive Auto
Orderly Automotive Trading Co
Deer Car
The Considerable
Dare Car
Score Car
Third Character Trading Co
Principal Persona
Oncoming Automobile
Railcar Co
The Substantial
Available Automotive
Machine Collective
The Vital Partially
Independent Exhaust System Pro
The One
Hot Powertrain Group
The Strong Automobile
Outer Component Spot
The Crowded Elevator Car
Available Drivetrain Trading Co
The Healthy Market
Available Automobile
The Oncoming
Gondola Place
Automobile Trading Co
Greatest Contribution Collective
Hydraulic Brake Group
Exert Part
The Early Beav
Nice
Anterior Piece Pro
The Southeastern
PrincipalPart
The Rear Railway Car
The Available Exhaust System
PrivateCar
Automotive Beav
Automotive Exhaust System Place
Role Trading Co
Lower Piece Group
Most Partly Group
Railcar Group
Beav Trading Co
Elevator Car Place
Little
Dessert Part
The Healthy
Curt Part
Shiny
Northeastern
Flirt Part
Automotive Automotive Collective
After Sales Co
Portion Group
Immediate Automotive
Class Carload
The Essential Role
Freight
PoweredCar
Strong Beav
Hot After Sales Co
The Available Automotive
The Independent Ignition Coil
Automotive Beav Spot
Central
Prominent Persona
Lucrative Automobile
The Difficult Start
Rear Motorcar Co
Powertrain Trading Co
The Most
Automotive Airframe
Lucrative Automobile Pro
Machine Co
Small Section
TinyCar
Immediate Drivetrain Group
Railroad Car Place
Private
OneCar
Automotive Ignition Coil Place
Immediate Rotor
Railcar Trading Co
Unmarked Machine Co
The Lucrative
Most After Sales
Partially Pro
Cylinder Cabin
Elevator Car Spot
LucrativeAftermarket
Railroad Car Trading Co
Most Automobile Pro
Own Motorcar
Hired Railway Car Co
Automotive Ignition Coil
BottomPart
Free port Part

Unique aftermarket car parts business name ideas

Independent Rotor Co
Automotive Automotive Group
Orderly Automobile
SouthwesternPart
Railway Car Place
Most Drivetrain Pro
FractionalPart
Market Co
Automotive Market Spot
Start Group
The Orderly After Sales
Yurt Part
The Red
Start Co
Blue Cable Car Pro
Healthy Ignition Coil Trading Co
Early Powertrain Co
Prominent Percentage
Light Auto Collective
Greater Separate Place
Available Beav Spot
ElectricCar
Available After Sales Place
Automotive Automobile Place
The Hot
Compact Cruiser
Outer Component Co
EarlyAftermarket
Available Powertrain
Ignition Coil Pro
The Early After Sales
Market Trading Co
After Sales Collective
The Orderly Rotor
Automotive Drivetrain Group
Healthy Market Pro
Hand Railway Car
AutomotiveAftermarket
Automotive Hydraulic Brake Spot
Immediate Hydraulic Brake
Piece Collective
The Posterior
Healthy Ignition Coil
Flat
Eastern Section Pro
The Strong Drivetrain
Minor
The Automotive Automotive
Orderly Exhaust System
Available Beav Collective
Crowded Crate
Posterior Persona
The Independent Automotive
Hired Elevator Car
Strange
Automobile Collective
Aware Car
Available Drivetrain
Latter Partially
Big Railcar
Cylinder Carmaker
Lucrative After Sales
Drivetrain Group
Orderly
Early Automobile Trading Co
Principal Participant
Available Antilock
Automotive Market Trading Co
HandCar
The Essential
RearCar
OrderlyAftermarket
More Car
Partly Spot
Strong Ignition Coil
Crowded Chariot
Better Separate Place
Section Trading Co
Piece Pro
Closed Auto Place
Early Automobile Co
Compact Chariot
The Least
Lucrative Automobile Spot
Hot Ignition Coil Collective
Strong Exhaust System
Open Elevator Car Pro
The Fast Cable Car
Independent Exhaust System Group
The Armored
The Latter Partly
The Lowest
The Rent
The Available Beav
The Driven
Automotive Group
EmptyCar
Red Vehicle Pro
StrangeCar
Crowded Elevator Car Spot
Hand
Automotive After Sales Trading Co
CompactCar
Small
Stolen Railway Car
Contribution Collective
Independent Rotor Place
Early After Sales Place
Immediate Powertrain
Fifth Component Co
Machine Place
Strong Automotive Group
Old
Independent
The Essential Character
Exhaust System Pro
Empty Elevator Car
Cheap
White Railroad Car Collective
Component Co
Official Motorcar Co
Closed Carpark
Early Powertrain Spot
The Most Powertrain
Prefer Car
Portion Spot
Most Automotive
Sure Car
Western Portion Group
Powertrain Place
Lucrative After Sales Group

Cute aftermarket car parts business name ideas

Proximal Piece
The Orderly
DeepestPart
Exhaust System Co
Available Drivetrain Place
The Three Gondola
Cable Car Place
Trolley Motorcar
Automotive Automotive Spot
Trolley Auto Group
The Better Section
ExpensiveCar
The Class Motorcar
Strong Rotor Co
Closed
Crowded Cruiser
Independent Powertrain Co
Automotive Drivetrain
Automotive Ignition Coil Trading Co
Strong After Sales
Hot Rotor
Strong Beav Co
Front Piece Co
Nice Automobile Place
CylinderCar
Crowded Vehicle Spot
Portion Trading Co
Character Pro
The Orderly Exhaust System
Vital Partly Spot
The Orderly Market
Orderly Automobile Place
Front Piece
Substantial
Compare Car
Railway Car Pro
Closed Crate
Principal Partially
Southern Piece Pro
Class Cart
The Integral
Healthy Beav Group
Blue
Upper Portion Trading Co
Lucrative Beav Spot
Hydraulic Brake Co
Powertrain Collective
The Healthy Automotive
The Imaginary Section
Healthy Drivetrain Pro
Orderly Drivetrain Spot
ConspicuousPart
Strong Market Collective
The Substantial Separate
Porte Part
Automotive Automotive Co
Proximal
Closed Carmaker
Automotive Axles
Automotive
Immediate Automotive Trading Co
Two Machine Collective
Anterior Piece
The Anterior
Vital Contribution Trading Co
Automotive Exhaust System Co
Gondola Co
Ignition Coil Place
The First
Automotive Exhaust System
The Fifth Portion
Western Role Co
The Southwestern
StolenCar
The Early Portion
Prominent Contribution Co
Independent Market
Healthy Automobile Place
FlatCar
Tenth Start
Three Railcar Place
The Strong
StreetCar
Portion Pro
Least
Hot Exhaust System
The Electric Auto
Conspicuous Contribution Place
Available Exhaust System
SmallCar
Early Drivetrain Co
Available Alternators
HiredCar
Automotive Avionics
DistalPart
The Powered Motorcar
Second Vehicle
Tiny
The Compact
Occasional Automobile Group
Posterior Partly
Role Group
Cylinder Cable Car
Automotive Automotive
Vehicle Place
Fractional Contribution Co
Private Motorcar Co
Hurt Part
The One Railcar
Early Drivetrain
Posterior Percentage
The Lucrative Drivetrain
Southwestern Component
The Lucrative Powertrain
The Better Portion
Western Component Trading Co
The Lucrative Exhaust System
Independent Beav Place
HealthyAftermarket
Proximal Partly
Most Rotor
The Independent Rotor
Desert Part
Indispensable Start Collective
Better
Independent Drivetrain Group
TwoCar
Necessary Partially Group
UnmarkedCar
Strange Vehicle
Automotive Aerospace

Clever aftermarket car parts business name ideas

Available After Sales
Immediate Beav Trading Co
Strong Rotor Collective
Bottom Separate Pro
Compact Gondola Place
Prominent Component
Exhaust System Group
Motorcar Collective
Eastern Character Co
SecondPart
Unhurt Part
Cylinder Carload
The Available
Strong Exhaust System Place
Most Exhaust System Place
The Worst
The Yellow
Expensive Automobile Pro
Posterior Participation
Section Pro
The Difficult Portion
Northern Partially
Principal Section Collective
Hot Market
The Immediate
Crowded Motorcar
Upper
The Beautiful
Automotive Alternators
The Strong Hydraulic Brake
Second Piece Collective
Larger Character
Available Automotive Trading Co
Early Rotor Place
Old Motorcar Pro
NorthernPart
Lucrative Hydraulic Brake Co
The Second
The Back
Immediate Exhaust System
Available Beav
Pair Car
HardestPart
Lucrative After Sales Place
The Tenth
Available Exhaust System Place
The Blue
Orderly Automobile Trading Co
After Sales Spot
GreaterPart
Automotive Rotor Place
New Railcar Place
Immediate After Sales Collective
Strong Automobile
Lower Role
The Little
OldCar
Orderly Ignition Coil
Independent Ignition Coil
Hardest Separate Pro
Imaginary Character Group
Independent Automobile
The Minor Separate
Strong Ignition Coil Collective
Automotive Group
The Middle
The Rental
Second Partially
Automobile Group
Drivetrain Pro
Early
Available
Automotive After Sales Pro
Exhaust System Spot
Comport Part
Early After Sales
NiceCar
Snort Part
Powertrain Spot
The Strong Beav
UsedCar
Available After Sales Spot
Immediate Automobile
Healthy Automobile Spot
Lucrative After Sales Collective
Healthy Automobile
Orderly Powertrain Trading Co
The Empty Cable Car
The Nice Gondola
The Crowded Motorcar
Three Railroad Car Place
Powerful Machine
Healthy
Separate Collective
Hot Ignition Coil Trading Co
GrayCar
Lucrative Market Group
Piece Co
Ear Car
LatterPart
Large Partly Collective
The Significant Piece
NorthwesternPart
Private Elevator Car Trading Co
Immediate Beav
Machine Pro
Automotive Beav Collective
Dire Car
Available Ignition Coil
IndependentAftermarket
The Fast
Independent Powertrain
TrolleyCar
Orderly Ignition Coil Collective
Insert Part
The Automotive Drivetrain
Compact Carload
Automotive Trading Co
Prominent Portions
Early Ignition Coil Spot
SouthernPart
OnlyPart
The Available After Sales
Outer Component Place
Cheap Cart
Latter Start Co
Independent Exhaust System Spot
Worst
Latter Separate
Strong
Motor Railcar

Best aftermarket car parts business name ideas

Hydraulic Brake Spot
Prominent Portion
Rotor Pro
Independent Rotor Collective
The Expensive Railcar
Early After Sales Trading Co
Cylinder Cable Car Trading Co
Automotive Powertrain
The Blue Elevator Car
Healthy Rotor Pro
CrowdedCar
Active Partly Group
Beer Car
Hot Automobile Place
Fair Car
The Fast Auto
Independent Powertrain Collective
Strong Ignition Coil Pro
Empty Cable Car
The Best
Powertrain Co
Healthy Rotor Spot
The Crucial Start
The Third Separate
The Crowded Cable Car
Beav Co
Independent Beav Collective
Compact Cabin
Cure Car
The Cheap
Red Elevator Car
Shear Car
Strong Automobile Group
Piece Trading Co
Character Trading Co
Independent Hydraulic Brake
The Empty
Elevator Car Pro
The Automotive Hydraulic Brake
Healthy Drivetrain Group
Market Pro
Closed Carload
Strong Powertrain
The Healthy Automobile
The Strange Railway Car
Tee shirt Part
Immediate Automobile Trading Co
Principal Portion
Care Car
Armoured
Lucrative Hydraulic Brake Group
Integral
The Considerable Component
Available Rotor Spot
The Largest Contribution
Report Part
AnteriorPart
Automotive Exhaust System Spot
RentalCar
Principal Component Pro
StrongAftermarket
Prominent Piece
Prominent Partly Collective
Automotive Market Pro
Crowded Carpark
Orderly Exhaust System Collective
The Central Start
Only Section Place
Forte Part
Cylinder Auto Spot
Partially Collective
Second Auto Group
Armoured Vehicle Group
Early Market Place
Lucrative Ignition Coil Pro
Rent Elevator Car
Central Section
MinorPart
The Light
Hot Market Trading Co
Lucrative Beav
Automotive Spot
Important
Railcar Place
Posterior Piece
Beav Group
LittleCar
Prominent Partially
Big Vehicle Pro
Automotive Pro
The Important
ClassCar
ClosedCar
Elevator Car Trading Co
Contribution Trading Co
The Southern
Cylinder Railroad Car
Orderly Hydraulic Brake Group
Strong Rotor
The Healthy Beav
Hired Motorcar Trading Co
Prominent Participate
Available Hydraulic Brake Place
The Hot Beav
Automotive Antilock
Elevator Car Group
The Substantial Piece
Automotive After Sales Co
Lucrative After Sales Trading Co
White
Southeastern Partly Pro
Posterior Participant
The Independent Exhaust System
Greater
Motorcar Trading Co
The Automotive Market
Subvert Part
Stolen
Healthy Ignition Coil Co
LargestPart
Cavort Part
The Electric Elevator Car
Lucrative Hydraulic Brake Place
Available Exhaust System Group
The Wrecked
Rotor Collective
Immediate Hydraulic Brake Place
Immediate Beav Spot
Strong Ignition Coil Trading Co
Posterior Participate
Public transport Part

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Aftermarket Car Parts Business:

Simple is always better

This means a few different things. Your aftermarket car parts business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your aftermarket car parts business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting An Aftermarket Car Parts Business: Everything You Need To Know

‹

›

meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile