1,000+ Catchy Aftermarket Car Parts Business Names

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Updated: June 10th, 2025

So, you've come up with the perfect aftermarket car parts business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your aftermarket car parts business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best aftermarket car parts business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your aftermarket car parts business.

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AI Aftermarket Car Parts Business Name Generator

Want to come up with your own unique company or brand name?

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Ideas

Catchy aftermarket car parts business name ideas

Power Wheels
Car Care
Automotive Machine
Strong Brakes
Expensive Machine
Central Part
Occasional
Motor Spot
Proper Parts
Gear Fit
Two Strong
In Demand
Used Auto Trading
Trusted Motorcar
Manual
Man Power
Creative Mechanic
On Spot
Clever
Hot Trolley
Market Trading
Trustworthy
Electric Car
Trusted Co
Western Elevator Place
Allstar Wheels
Barely Touched
Ideal Alloy
Repair Shop
Auto Parts
Honest Trading Co
All About Vehicle
Motorcar Pro
Hot Compact
Greatest Collection
Active Streetcar
Collective Trading
Pro Finder
Separate Parts
Hot Spot
Hot Oil
Innovative Sales
Immediate Trading
Strange Spot
Strong Part
Caretakers Pro
All About Parts
Second Part
Active Wheels
Speedy
Powertrain Engine
Lucrative System
Hydraulic Place
Power Engine
Motorcar Group
Two Parts
Two Tiny
Least Used
Motor Sports
Coil Collection
Blue Cars
The Car
Free Spot
Speedy Way
Wheels Corner
Cheap Garage
The Trusted Place
Trading Demand
Market Demand
Powered Back
Honest Ride
Fix It
One Stop Shop
Occasional Sales Pro
Habitual Parts Co.
Hot Beav
The Powered Motorcar
Insert Part
The Hot
Lucrative Drivetrain
Ort Part
Automotive Rotor Spot
DistalPart
Compact Carload
Early Automobile Trading Co
Piece Spot
FlatCar
Cylinder Cadillac
The Expensive Vehicle
Strong Rotor Co
New Railcar Place
The Triumphal
The Minor
Engineer Car
Rear Motorcar Co
Larger Character
The Closed
PoweredCar
The Lucrative Automotive
Automotive Avionics
Available Automotive Trading Co
Available Drivetrain
Dessert Part
OncomingCar
Automotive Market Pro
Powered Gondola Co
PrincipalPart
Southeastern Partly Pro
Machine Pro
The Compact
Immediate Powertrain
Automotive Automotive Group
TinyCar
The Three
Independent Rotor Collective
Southwestern Component
Lucrative Hydraulic Brake Co
Piece Pro
Lucrative Automobile
SouthwesternPart
The Healthy Automotive
Curt Part
Minor Portion Spot
The Better Portion
Oncoming Railcar Spot
Tenth Separate Spot
Closed Carpark
Most Exhaust System Place
Beav Pro
Strong Ignition Coil Trading Co
Automotive Airframe

Creative aftermarket car parts business name ideas

Strong Automobile
Crowded Motorcar
Prefer Car
Strong Ignition Coil Pro
Contribution Collective
The Independent Hydraulic Brake
Powertrain Spot
HealthyAftermarket
Outer Component Place
Deport Part
Healthy Drivetrain Pro
The Lucrative Powertrain
The Red
SmallCar
The Better Portion
Component Group
Conspicuous Character
Hydraulic Brake Group
Prominent Contribution Co
Pay dirt Part
The Crowded Cable Car
Independent Automobile
Cheap
After Sales Co
Automotive Ignition Coil Co
The Earlier
Early Drivetrain
The One Railcar
Powertrain Place
Immediate Automobile
Component Co
Automotive Powertrain Co
Hand
Automotive Automobile Place
Closed Carmaker
Aware Car
Early Ignition Coil Spot
Tenth Portion
The Yellow
IndependentAftermarket
Market Collective
The Three
CylinderCar
The Hot Drivetrain
Machine Collective
Lucrative Hydraulic Brake
Austere Car
Posterior Partially
The Deepest Role
Automobile Co
Automotive Beav Collective
Posterior Participation
Hydraulic Brake Trading Co
The Strong
Strong Rotor Collective
The Third Separate
Stolen
Principal Participate
Automotive Market Spot
Crowded Crate
The Triumphal
Rental Elevator Car
The Crowded Elevator Car
Immediate Rotor Place
Exhaust System Place
ProminentPart
Independent Beav Collective
Role Collective
Orderly Automotive Co
Ignition Coil Place
Character Trading Co
Healthy
The Second
Crowded Elevator Car Spot
Bear Car
Automotive Co
Available Airframe
Stolen Railway Car
Exhaust System Trading Co
Most Beav Spot
Rapport Car
Crowded Carpark
SecondPart
The Early After Sales
Independent Market
Compact Carmaker
Posterior Percentage
Immediate Automobile Trading Co
Better
The Cylinder
Contribution Spot
Most Drivetrain Pro
Third
Lucrative After Sales Place
Strong Ignition Coil Collective
Available Exhaust System Place
Auto Trading Co
The Early
Most
Hot
Most Automotive
Necessary Partially Group
The Automotive
ElectricCar
Early Market Group
Separate Group
Western Role Co
Strong Exhaust System
Orderly Powertrain Pro
Early Powertrain Co
Lucrative Automotive Pro
Rental Motorcar
Independent Drivetrain Group
Most Automobile
Private Machine
Closed Cadillac
Cable Car Co
Compact Gondola Place
Indispensable Start Collective
Closed Cable Car
Automotive Axles
Start Collective
Red Vehicle Pro
Automobile Group
Beav Co
The Healthy Market
Conspicuous
Active
Gondola Place
Automotive
The Considerable

Learn more about starting an aftermarket car parts business:

Where to start?

-> Aftermarket car parts business plan
-> How to finance an aftermarket car parts business?
-> How much does it cost to start an aftermarket car parts business?
-> Pros and cons of an aftermarket car parts business

Need inspiration?

-> Other aftermarket car parts business success stories
-> Marketing ideas for an aftermarket car parts business
-> Aftermarket car parts business slogans

Other resources

-> Profitability of an aftermarket car parts business
-> Aftermarket car parts business tips

Funny Aftermarket Car Parts Business Names

Automotive Exhaust System Co
Immediate Automotive
Most Partly Group
Automotive Accessories
The Most Automotive
The Blue Elevator Car
The Largest Contribution
Hot Beav
Immediate Hydraulic Brake Place
The Best
The Automotive Market
Automotive Exhaust System Spot
The Difficult
UnmarkedCar
Northwestern Character Trading Co
Proximal
Cylinder Cabin
Orderly Drivetrain Co
The Tenth
Difficult
Strange
Small
The Automotive
Early Market Group
The Healthy Market
The Significant Piece
After Sales Place
LeastPart
Rotor Co
HiredCar
Only
Active Partly Group
Railcar Trading Co
The Substantial
The Rental
Most Market Co
Sure Car
The Beautiful Auto
Automotive Automotive Spot
OldCar
The Early
Early Ignition Coil Group
Hand
Score Car
Strong Beav Co
White Railroad Car Collective
Closed Carload
The Beautiful
ThreeCar
Compact Carload
Automobile Trading Co
Railway Car Pro
Hot Ignition Coil Trading Co
Powerful Machine
Most Automobile Pro
Automotive Avionics
Automotive After Sales
Indispensable
Freight
Big Railcar
The First
One
Old
Posterior Piece
Character Trading Co
Lucrative Automobile Spot
Railcar Group
Powered Gondola Co
Back
Strange Motorcar Group
Immediate Ignition Coil
Proximal Participate
Automotive Powertrain Trading Co
Upper Portion Trading Co
Partly Spot
Compact Gondola Place
Automotive Beav Place
Healthy Ignition Coil Trading Co
The Light
Trolley
The Essential Character
Posterior Participant
Confer Car
Portion Spot
The Lucrative Powertrain
Gondola Co
The Orderly
Powered
Automotive Alternators
Pay dirt Part
Vital
AnteriorPart
Cheap
Automotive Place
The Street
Hot Powertrain Group
Powerful Railway Car Pro
Available Market Spot
Flirt Part
Desert Part
HardestPart
Healthy Drivetrain Trading Co
Early After Sales Pro
Available After Sales Group
Early Market Place
Automotive Trading Co
Closed
Healthy Hydraulic Brake Group
Early Powertrain Spot
Automotive Collective
Automotive Ignition Coil
MostAftermarket
Piece Spot
Strong Market Collective
Eastern
Independent Rotor Co
Hot After Sales Co
CentralPart
Strong Ignition Coil Pro
After Sales Co
The Automotive Powertrain
The Anterior Component
OwnCar
First Role Place
Official Motorcar Co
Automobile Group
Hand Railway Car
Automotive Automotive Co
The Crowded Motorcar
ConspicuousPart
Orderly Powertrain Pro

Cool aftermarket car parts business name ideas

The Minor
Outer Component Place
Strong Automobile
Available After Sales Place
The Healthy Market
Immediate Hydraulic Brake Trading Co
The Imaginary Section
Closed
Independent Hydraulic Brake
The Independent Rotor
The Fourth Piece
Hot Drivetrain
Austere Car
Orderly Exhaust System Collective
Hired Elevator Car
Available Auto
Cylinder Cart
Orderly Automotive Trading Co
The Lowest
Only Section Place
Machine Co
The Orderly
Auto Trading Co
PrincipalPart
The Northwestern
Strong Powertrain
Independent Powertrain
Empty Elevator Car
Closed Auto
Machine Place
Powertrain Co
The Prominent
Strong After Sales
Immediate Hydraulic Brake Place
Railcar Group
The Difficult Start
Available Ignition Coil Spot
Automotive Market Pro
The Upper
Rapport Car
Automotive Drivetrain
Immediate Drivetrain
Immediate Beav Trading Co
Powerful Machine
The Early Portion
Healthy Hydraulic Brake Group
Orderly Drivetrain Co
CrowdedCar
The Independent Hydraulic Brake
Lowest Partly
Lucrative
TinyCar
Hand
Official
Engineer Car
Automotive Powertrain
Peer Car
FlatCar
Most
Prominent Piece
Automotive Powertrain Trading Co
Immediate Automotive Trading Co
Hot Beav Group
After Sales Spot
Lower Piece Group
Northwestern
ThreeCar
Crowded Elevator Car Spot
Stolen
Independent Exhaust System Group
The Electric Auto
Healthy Rotor Pro
Available Automotive
The Lucrative Automotive
Tenth Portion
Available Powertrain Spot
Cylinder Auto Spot
Central Section
Strong Ignition Coil Pro
Portion Pro
Old
Healthy Powertrain
MinorPart
Compact Gondola Place
Rotor Co
Powerful Railway Car Pro
Driven Railcar Place
Nice
Anterior Piece Pro
The Lucrative Exhaust System
Cylinder Cable Car Trading Co
The Empty
Early Drivetrain
Posterior Participant
The Earlier Portion
Independent Powertrain Collective
Railroad Car Trading Co
Latter Piece Trading Co
Shiny
Automotive Place
DifficultPart
Hot Ignition Coil Trading Co
Essential Portion Place
Automotive Ignition Coil Place
Automotive Hydraulic Brake Spot
Beav Collective
Piece Spot
The Lucrative
Little
Ignition Coil Place
Compact Cabin
The Integral
The Triumphal
Early Drivetrain Co
Triumphal Railway Car Pro
The Anterior Component
NiceCar
The Oncoming
Early
Independent Beav Place
Healthy Rotor Spot
The Strong Beav
Difficult
Greatest Section Spot
The Indispensable
Automotive Exhaust System Co
Automotive Automobile Place
Early After Sales Trading Co
Third
Orderly Powertrain Trading Co
The Best

Unique aftermarket car parts business name ideas

Lucrative Automobile Collective
Empty Cable Car
Automotive Collective
The Red
Strong Automotive Group
The Class
Large Partly Collective
The Automotive
Automobile Co
Western Component Trading Co
Railcar Place
Prominent Participate
Orderly Automobile Place
Prominent Partly Collective
The Better Section
Deer Car
Better Separate Place
Hydraulic Brake Pro
Big Railcar
Ignition Coil Group
Side
The Central Start
The Strong Automobile
Automotive Alternators
Drivetrain Co
Powertrain Spot
Blue
Early Ignition Coil Spot
Most Drivetrain Pro
Tiny
Automotive Avionics
Trolley
ElectricCar
Only
The Fast
Automotive After Sales Pro
Immediate Rotor
Hand Railway Car
Drivetrain Pro
Fourth
The Healthy Automobile
Independent Powertrain Co
The Nice
Available Airframe
Strong Drivetrain Collective
Second Vehicle
UnmarkedCar
Occasional Automobile Group
The First Partially
Cylinder Railroad Car
Allure Car
Separate Collective
Third Character Trading Co
Cylinder Cable Car
Railway Car Pro
NorthwesternPart
Independent Market
Portion Place
The Driven
Light Auto Collective
Early Market Trading Co
Front Piece
Fifth Component Co
Latter Separate
StreetCar
Gondola Collective
Fifth Section Spot
Start Group
Early Hydraulic Brake
The Strong Market
Compact Chariot
Automobile Group
Automotive Powertrain Co
The Strong Hydraulic Brake
Automotive Ignition Coil
Motor Railcar
Rotor Pro
Immediate Automobile Trading Co
Prominent Persona
Partly Spot
Large
Abhor Car
The Powered
Small Section
Most Rotor
Vital Contribution Trading Co
Tiny Motorcar Spot
Immediate Automobile
IndependentAftermarket
New Railcar Place
Available Automobile Co
First
The Difficult
Confer Car
Strange Elevator Car
Automotive Exhaust System Spot
The Crowded
The Freight
Red
The Crowded Elevator Car
Start Co
Bort Part
Motorcar Trading Co
Character Trading Co
The Healthy Automotive
Minor Portion Spot
Principal Persona
Automobile Trading Co
HotAftermarket
Available Powertrain Co
The Tenth
Available Drivetrain Trading Co
Railcar Co
Market Co
Immediate Automotive
Automotive Automotive Collective
OnlyPart
Early Automobile Co
Crowded Vehicle Spot
Rear Motorcar Co
The Rear Railway Car
Hot Powertrain Group
Proximal Portion
The Largest Contribution
Hot Hydraulic Brake Place
Portion Spot
Most Ignition Coil Group
Powertrain Trading Co
Private Motorcar Co
Deport Part
Immediate Powertrain

Cute aftermarket car parts business name ideas

OrderlyAftermarket
Early Market Place
Snort Part
Available After Sales Spot
Posterior Percentage
The Early Contribution
Green Auto
The Latter Partly
The Motor
The Lucrative Powertrain
Gondola Place
Oncoming Railcar Spot
Open Elevator Car Pro
The Essential Character
Portion Group
Early Ignition Coil Group
Immediate Beav Spot
Contribution Pro
Lucrative Automobile Spot
The Better Portion
Western Role Co
Score Car
Orderly Automotive Co
Orderly Automotive Spot
Automotive Aerospace
Front Piece Co
Second Partially
Expensive Automobile Pro
Hot Automobile Place
The Most Automotive
AnteriorPart
Independent Beav Collective
Market Collective
The Compact
Prominent Component
Lucrative After Sales Trading Co
Principal Participate
Rotor Trading Co
Lucrative Beav
The Second
Unmarked Machine Co
Strong
EmptyCar
Oncoming Automobile
Most Exhaust System Collective
Hired Railway Car Co
Principal Portion
RentalCar
Railroad Car Place
Proximal Participate
Red Elevator Car
OncomingCar
Orderly Hydraulic Brake Group
Orderly Ignition Coil
The Most Ignition Coil
The Rent
Immediate Rotor Place
Healthy Automobile
Orderly Rotor Trading Co
The Available Exhaust System
Early Powertrain Spot
Available Beav
Hydraulic Brake Co
Crowded Crate
Market Pro
Railway Car Place
The Worst
Vital Partly Spot
Flirt Part
Compact Carmaker
Lucrative Automotive Spot
Automotive Airframe
Available After Sales Group
The Posterior
Drivetrain Spot
Automotive Automobile
ClosedCar
Orderly Automobile Trading Co
Comport Part
Proximal
Three Railroad Car Place
Curt Part
Automotive Rotor Place
Automotive Ignition Coil Co
Principal Partly
LucrativeAftermarket
Section Trading Co
Second Auto Group
White Auto Group
Railway Car Trading Co
Prominent Contribution Co
Official Motorcar Co
Piece Pro
The Available Automotive
Automotive Ignition Coil Trading Co
The Fast Auto
Available Beav Collective
Tort Part
Most Automobile Pro
The Three Gondola
Adhere Car
LargestPart
The Blue Elevator Car
Two Motorcar
Class Cabin
Strong Market Collective
Orderly Ignition Coil Collective
Automotive Automotive Co
Indispensable Start Collective
Strong Ignition Coil Collective
Compare Car
Fair Car
The Automotive Drivetrain
ConsiderablePart
The Street
The Orderly After Sales
The Most Powertrain
The Hot
Contribution Trading Co
The Deepest Role
Orderly Hydraulic Brake Pro
Door Car
The Open Motorcar
Electric Railroad Car Spot
Crowded Cruiser
Three Machine
Important
Invert Part
Tenth Separate Spot
The Light
The Hot Powertrain

Clever aftermarket car parts business name ideas

Principal Partially
Prominent Portions
The Crucial Start
Lucrative Automobile
Immediate Drivetrain Group
Automotive After Sales Co
Immediate Automotive Group
Strong Powertrain Group
Cheap Cart
Rental Motorcar
Elevator Car Pro
The Southern
The Difficult Portion
Automobile Spot
The Substantial Separate
Fourth Piece Co
The Proximal
Beer Car
Available Accessories
Vital
NorthernPart
Principal Component Pro
The Independent Beav
Healthy Market Pro
Lucrative Hydraulic Brake
Prominent Percentage
Anterior Piece
Lucrative Ignition Coil
LittleCar
ImmediateAftermarket
The Substantial Piece
ImportantPart
Automotive
Lucrative Market Group
Early Powertrain Group
The Independent Ignition Coil
Orderly Beav
The Healthy Exhaust System
NecessaryPart
The Vital Partially
ExpensiveCar
Machine Group
OwnCar
Western Portion Group
Class Cart
Ignition Coil Pro
Automotive Spot
The Beautiful
Healthy Ignition Coil
Strong Rotor
The Hot Automobile
Early Hydraulic Brake Spot
Lucrative Rotor Collective
Unmarked
Powertrain Pro
Motorcar Collective
LeastPart
Blue Cable Car Pro
Automotive Automotive
Exert Part
Partially Pro
Beav Trading Co
Independent Rotor Co
Shear Car
Conspicuous Character
The Independent Automotive
PrivateCar
Unmarked Auto Collective
The Automotive Automotive
Component Co
Compact Carload
One
Two
The Earlier
Crowded Chariot
Private Elevator Car Trading Co
Component Group
Machine Pro
TrolleyCar
Early After Sales Pro
Vehicle Place
The Immediate Drivetrain
Larger Character
Available
Strong Exhaust System Place
Prefer Car
SouthernPart
Beav Group
Latter Partially
Closed Crate
Class Carload
Northern Partially
Portion Trading Co
Healthy Drivetrain Pro
Southeastern Partly Pro
Lucrative Rotor Group
AvailableAftermarket
Principal Participant
Larger
Hot Ignition Coil Collective
The Lucrative Drivetrain
HiredCar
StrongAftermarket
Integral
Cylinder Cabin
LatterPart
The Essential
Closed Carmaker
Crowded Motorcar
Greatest Section Pro
Available Ignition Coil
ProminentPart
The Imaginary
Closed Carload
Pay dirt Part
Beav Co
The Crowded Cable Car
Desert Part
Assert Part
Powertrain Collective
Automotive Pro
Beav Pro
Cylinder Cadillac
The Early After Sales
TwoCar
Posterior Participation
Closed Cadillac
The Fifth Portion
Dire Car
Earlier Section
Elevator Car Place

Best aftermarket car parts business name ideas

Role Collective
Unhurt Part
Automotive Trading Co
Proximal Portions
Exhaust System Spot
CompactCar
The Nice Gondola
Posterior Participate
Available Powertrain Trading Co
Orderly Exhaust System
Cure Car
GrayCar
The Strange Railway Car
Prominent Portion
Piece Trading Co
The Anterior
Private
The Most
FractionalPart
Available Beav Spot
The Little
The Yellow
Cheap Chariot
Automotive Antilock
ClassCar
After Sales Place
Hot Market Place
Independent Ignition Coil
Drivetrain Place
Deepest Contribution Trading Co
Tenth Start
The Closed
Lucrative Ignition Coil Pro
Small
The Cylinder
Available After Sales
Healthy Ignition Coil Trading Co
Red Vehicle Pro
Occasional Vehicle Pro
Superior court Part
Most After Sales
The Hot Beav
After Sales Group
Automotive Axles
Hot Drivetrain Pro
Immediate Hydraulic Brake
Independent Rotor Collective
The Hot Automotive
Automotive Beav
The Strong Powertrain
Role Trading Co
Integral Role Pro
Healthy Automobile Spot
Armoured Cable Car Place
Lucrative Hydraulic Brake Pro
The Automotive Market
BottomPart
The Beautiful Auto
The Strong
The Class Motorcar
Blue Motorcar
Posterior Portion
The Blue
The Principal
The Southwestern
More Car
Upper
StolenCar
Hot After Sales Spot
Chair Car
Three Railcar Place
Exhaust System Pro
Lucrative Beav Spot
Hot Automotive
Central
Automobile Collective
Automotive Market Spot
Automobile Place
The One
The Three
OpenCar
Early Automotive Pro
Anterior Partially
Third Role Group
The One Railcar
BlueCar
Available Market Spot
Drivetrain Group
The Considerable
Immediate Rotor Collective
Orderly Drivetrain Spot
The Minor Separate
Available Alternators
The Southeastern
Available Rotor
Available Powertrain
Indispensable
Powered
Early Rotor Place
Separate Group
Partially Collective
Available Market Trading Co
Healthy Beav Group
Most Partially Co
Independent Exhaust System Pro
ConspicuousPart
Partially Co
Available Powertrain Group
Available Automobile
Automotive Market
Healthy Ignition Coil Co
Closed Auto Place
The Lower Separate
Two Machine Collective
Immediate Ignition Coil Collective
Automotive Rotor Spot
Inspire Car
Early Automobile Trading Co
Hurt Part
The Significant Piece
Lower Role
Prominent Participating
Contribution Spot
Piece Collective
Eastern Section Pro
Partly Group
The Early
Orderly
Hot
Available Exhaust System
The Powered Motorcar

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Aftermarket Car Parts Business:

Simple is always better

This means a few different things. Your aftermarket car parts business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your aftermarket car parts business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

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The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting An Aftermarket Car Parts Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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