8 Adult Toys Business Success Stories [2024]
Here are some real life success stories of starting a adult toys business:
1. Behind Chocolate Eyes, LLC. ($6K/year)
Montoya "Chocolate" Walton, a Texas-based financial analyst, came up with the idea for her online adult shop, Behind Chocolate Eyes, LLC, after realizing the profitability of the adult entertainment industry during the COVID-19 pandemic. Despite facing initial funding challenges, Montoya took a leap of faith and found a wholesale sex toy distributor to kickstart her business. Within just 4 months, she has made over $2.5k in sales and is confident in the future success of her venture.
How much they make: $6K/year
Current team size: 0
Founder Montoya "Chocolate" Walton started an online adult shop named Behind Chocolate Eyes, LLC with just $1,200, and has made $2.5k+ in total revenue in only 4 months through online purchases and events, with plans to expand her business to a mobile adult shop and increase her social media following.
2. TechySex ($60K/year)
Martin Moore, the founder of TechySex, stumbled upon the idea for his business when he realized there was a lack of information and quality content on sex toys and sexual wellness. After working as a freelance writer in the industry, he decided to create his own blog to provide valuable resources and recommendations. With a focus on SEO and organic traffic, TechySex has become profitable, generating around $5K per month and attracting readers from both the USA and Europe. The future looks promising as Martin plans to expand his team and explore new ways to increase income.
How much they make: $60K/year
How much did it cost to start: $20
Current team size: 0
TechySex is a website that offers sexual wellness education and sex toy reviews, making around $5k per month on average and featuring affiliate programs as the main source of income; the founder Martin Moore started it after having experience as a ghostwriter in the adult industry and noticing a huge lack of information on sex toys as well as sexual wellness in general.
So... can you actually make money with a adult toys business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. LoveHoney ($444K/year)
How much they make: $444K/year
How much did it cost to start: $11K
Current team size: 249
Lovehoney sells unique and innovative sex toys and products, with over 280,000 customer reviews on their site and more than 400 own brand products, and have collaborated with Fifty Shades of Grey author EL James for one of their ranges inspired by her novel.
4. Godemiche ($300K/year)
How much they make: $300K/year
How much did it cost to start: $250
Current team size:
Godemiche, a UK-based sex toy manufacturer that started with just £200, now offers over one million different color combinations of customized toys and is set to earn £250,000 in a year due to lockdown.
So... can you actually make money with a adult toys business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. Betty's Toy Box ($1.5M/year)
Carolyn Eagle, the co-founder of Betty's Toy Box and Naughty North, came up with the idea for her businesses after realizing that there were few online shopping options for adult pleasure products that were comfortable, non-intimidating, and representative of different demographics. With a focus on education and open discussion, Carolyn aimed to normalize the use of sex toys and remove the stigma surrounding them. The business has seen impressive growth, with sales of approximately $125,000 per month and a 60% increase in revenue last year, driven by the increasing interest in sexual health and pleasure during the COVID-19 pandemic.
How much they make: $1.5M/year
How much did it cost to start: $2K
Current team size: 14
Betty's Toy Box and Naughty North are a leading eCommerce network focused on adult pleasure products and accessories, growing over 60% last year with sales of approximately $125,000/mth, with sales increasing even further during Covid.
- 4,818 founder case studies
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
