Kinda Healthy Recipes

How We Increased Revenue From $15K/Month To $32K/Month In One Year [Update]

Mason Woodruff
$26K
revenue/mo
1
Founders
1
Employees
Kinda Healthy Rec...
from Austin, Texas
started April 2017
$26,000
revenue/mo
1
Founders
1
Employees
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Hello again! Remind us who you are and what business you started.

I’m a food blogger with two sites, Kinda Healthy Recipes and With the Woodruffs. Until my wife joined my team in June of 2020, I was a one-man operation. Now we tag team recipe development and content creation for both sites.

Around 85-90% of our revenue is from display advertising, with the remaining revenue coming from sources like Patreon, affiliate marketing, and sponsored social media content. I mentioned revenue has roughly doubled every year since going full time in 2018 in my first Starter Story on starting a food blog.

That trend continued in 2021, as we increased revenue from $15,000/month in 2020 to $32,000/month in 2021.

kinda-healthy-recipes

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