How We Expanded To Multiple Product Lines And Reached $650K Revenue
This is a follow up story for Joker Greeting. If you're interested in reading how they got started, published about 8 years ago, check it out here.
Hello again! Remind us who you are and what business you started.
I am Travis Peterson and the co-founder and president of Joker Greeting. Joker Greeting makes endless singing greeting cards and other annoying pranks. I don’t do everything but I make it all come together. I design the cards (new concepts and art direction) and work with manufacturing and order and maintain inventory, I create shipments and maintain warehouse inventory, I create the videos and copy and voice for ads and manage social media to try and make sure product is selling. Most importantly I manage cash flow; which makes and breaks startups.
Joker Greeting has two main product lines: