Business Idea

Start A Greeting Cards Business

About

Starting a greeting cards business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell greeting cards, or selling greeting cards online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a greeting cards business ➜

Key stats

market size
$8.15B
starting costs
$44.3K
gross margin
95%
avg product price
$3
time to build
10 months
growth
SEO
business model
E-Commerce
time investment
Side project

About

Starting a greeting cards business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell greeting cards, or selling greeting cards online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a greeting cards business ➜

Key stats

market size
$8.15B
starting costs
$44.3K
gross margin
95%
avg product price
$3

 

time to build
10 months
growth
SEO
business model
E-Commerce
time investment
Side project

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $750 $7,000
Employee & Freelancer Expenses $151 $352
Equipment & Supply Expenses $566 $5,700
Website Costs $303 $7,215
Business Formation Fees $5,600 $20,400
Retail Business Expenses $1,250 $11,650
Inventory Expenses $350 $14,750
Software Expenses $162 $3,094
Advertising & Marketing Costs $75 $5,286
Other Expenses $0 $800
Total Startup Costs $9,207 $76,247

Successful Businesses

Business URL Rank
Greetings Island greetingsisland.com #11,709
Group Greeting groupgreeting.com #17,962
123 Greetings 123greetings.com #26,868
Day Spring dayspring.com #102,073
Greeting Card Universe greetingcarduniverse.com #184,182
Sign Dreamers signdreamers.com #249,784
Color Fusion Printing & Carlson Craft colorfusion.carlsoncraft.com #296,724
Joker Greeting jokergreeting.com #376,365
Hotcards hotcards.com #403,820
boomf boomf.com #436,463
Broderbund broderbund.com #450,158

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a greeting cards business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
High margins The gross margins for your greeting cards business are typically around 95%, which is considerably high and allows you to grow your business and manage costs easily.
Unlimited income potential With starting a greeting cards business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Cons Description
Longer Sales Process A greeting cards business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
High employee turnover In the greeting cards business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a greeting cards business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
You may need to charge sales tax If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out [this article](https://www.thebalancesmb.com/do-i-need-to-collect-sales-taxes-in-my-state-398913)
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Marketing Ideas

  • 1

    Direct Sales

    Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.

    For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.

  • 2

    Word of mouth

    Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.

    Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.

    According to Nielsen, 92% of people trust recommendations from friends and family.

    Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.

  • 3

    Social Media Advertising

    Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.

    According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.

    Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.

    Learn more about social media advertising ➜