Start A Greeting Cards Business - Business Ideas
Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.
People use greeting cards to mark births, deaths, graduations, anniversaries, and other parties or events.
If you love helping people celebrate special occasions, starting a greeting card business can be a great business opportunity.
When starting a greeting card business, choose a potential niche and write a business plan.
Then, find an ideal spot to sell the greeting cards.
For instance, you can offer greeting card design and posting services, so customers can choose the best designs and post greeting cards online.
Starting a Greeting Cards Business requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell greeting cards, or selling greeting cards online, you can use this page as a guide for everything you'll need to know.
Want to learn more? You can check out our full guide on how to start a Greeting Cards Business ➜
Key Stats
Startup Costs
Min Startup Costs | Max Startup Costs | |
---|---|---|
Office Space Expenses |
$0 |
$7,000 |
Employee & Freelancer Expenses |
$151 |
$352 |
Website Costs |
$223 |
$7,215 |
Business Formation Fees |
$5,600 |
$20,400 |
Equipment & Supply Expenses |
$66 |
$700 |
Retail Business Expenses |
$1,250 |
$11,650 |
Inventory Expenses |
$350 |
$14,750 |
Software Expenses |
$162 |
$3,094 |
Advertising & Marketing Costs |
$75 |
$5,286 |
Total Startup Costs |
$7,877 |
$70,447 |
Case Studies
Successful Businesses
Business | URL | Rank | |
---|---|---|---|
Greetings Island |
greetingsisland.com |
11,709 |
|
Group Greeting |
groupgreeting.com |
17,962 |
|
123 Greetings |
123greetings.com |
26,868 |
|
Jacquie Lawson Cards |
jacquielawson.com |
31,491 |
|
Day Spring |
dayspring.com |
102,073 |
|
Greeting Card Universe |
greetingcarduniverse.com |
184,182 |
|
Sign Dreamers |
signdreamers.com |
249,784 |
|
Color Fusion Printing & Carlson Craft |
colorfusion.carlsoncraft.com |
296,724 |
|
Joker Greeting |
jokergreeting.com |
376,365 |
|
Hotcards |
hotcards.com |
403,820 |
|
boomf |
boomf.com |
436,463 |
Pros & Cons
Pros | Description |
---|---|
Flexibility |
You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own. |
Scalable |
With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers. |
Meaningful business connections |
You never know who you will meet as a Greeting Cards Business. This could be the start of an incredible business opportunity! |
High customer retention rates |
Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer. |
High margins |
The gross margins for your Greeting Cards Business are typically around 95%, which is considerably high and allows you to grow your business and manage costs easily. |
Unlimited income potential |
With starting a Greeting Cards Business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make. |
Cons | Description |
---|---|
Longer Sales Process |
A Greeting Cards Business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers. |
High employee turnover |
In the Greeting Cards Business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment. |
Taxes |
As a Greeting Cards Business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it. |
Niche Market |
A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience. |
You may need to charge sales tax |
If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out this article |
Churn |
In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible. |
Marketing Ideas
-
1
Direct Sales
Direct sales strategy implies a direct contact between a seller and a consumer without the involvement of any third party. Direct selling is popular in sectors where sellers communicate with their clientele personally. The sales technique occurs at non-store locations which include at home, work, or online.
For direct selling to succeed, hire a few (or many) salespeople to support the sales conversion process. It's critical that you assign them specific roles and responsibilities to nurture the client and provide excellent support.
-
2
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
-
3
Social Media Advertising
Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.
According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.
Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings