Business Idea

Start A Greeting Cards Business

About

Starting a greeting cards business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell greeting cards, or selling greeting cards online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a greeting cards business ➜

Key stats

market size
$8.15B
revenue (monthly)
$27.5K
starting costs
$44.3K
gross margin
95%
avg product price
$3
time to build
10 months
growth
Direct sales
business model
E-Commerce
time investment
Full time

About

Starting a greeting cards business requires a great deal of effort, dedication, and most importantly passion.

If you're interested in how to sell greeting cards, or selling greeting cards online, you can use this page as a guide for everything you'll need to know.

Want to learn more? You can check out our full guide on how to start a greeting cards business ➜

Key stats

market size
$8.15B
revenue (monthly)
$27.5K
starting costs
$44.3K
gross margin
95%
avg product price
$3

 

time to build
10 months
growth
Direct sales
business model
E-Commerce
time investment
Full time

Startup Costs

Min Startup Costs Max Startup Costs
Office Space Expenses $35 $3,250
Employee & Freelancer Expenses $0 $5,500
Equipment & Supply Expenses $550 $6,000
Website Costs $232 $6,500
Business Formation Fees $5,600 $20,400
Retail Business Expenses $0 $16,150
Inventory Expenses $350 $14,750
Software Expenses $150 $3,044
Advertising & Marketing Costs $75 $5,286
Other Expenses $0 $800
Total Startup Costs $6,992 $81,680

Successful Businesses

Business URL Rank
Greetings Island greetingsisland.com #11,709
Group Greeting groupgreeting.com #17,962
123 Greetings 123greetings.com #26,868
American Greetings americangreetings.com #30,829
JacquieLawson.com jacquielawson.com #31,491
Blue Mountain bluemountain.com #43,436
Day Spring dayspring.com #102,073
Hallmark eCards hallmarkecards.com #170,255
Greeting Card Universe greetingcarduniverse.com #184,182
Wedding, Holiday, Business Greetings and More! colorfusion.carlsoncraft.com #296,724
Minuteman Press minutemanpress.co.za #319,861

Pros & Cons

Pros Description
Flexibility You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Scalable With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
Meaningful business connections You never know who you will meet as a greeting cards business. This could be the start of an incredible business opportunity!
High customer retention rates Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
High margins The gross margins for your greeting cards business are typically around 95%, which is considerably high and allows you to grow your business and manage costs easily.
Unlimited income potential With starting a greeting cards business there is no cap as to how much income you can make. The stronger your business skills and the more energy/time you put into your career, the more you'll make.
Cons Description
Longer Sales Process A greeting cards business can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.
High employee turnover In the greeting cards business, employee turnover is often high, which can be quite costly and time consuming for your business. It's important to try and avoid this as much as possible by offering competitive pay, benefits, and a positive work environment.
Taxes As a greeting cards business, you typically pay self-employment taxes which can be quite high. It's important to understand what you will be paying in taxes each year so you can determine if the work you're taking on is worth it.
Niche Market A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience.
You may need to charge sales tax If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out [this article](https://www.thebalancesmb.com/do-i-need-to-collect-sales-taxes-in-my-state-398913)
Churn In this business, customers can cancel their membership or subscription for your services - which can make revenue forecasting challenging and unpredictable. It's important to focus on your churn rates and trends so that you can prevent this as much as possible.

Marketing Ideas

  • 1

    Word of mouth

    The most tried and true way to grow a greeting cards business is through word of mouth - some entrepreneurs would say it's more important than all social media.

  • 2

    Advertising on social media

    Social media advertising is one of the leading ways to get the word out when it comes to greeting cards business.

    There are various different Social Media platforms available to you. Some may be more critical for your marketing efforts than others, however, it's important to have an understanding of what's out there and available to you.

    Learn more about advertising on social media ➜

  • 3

    Pay Per Click Advertising

    Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.