My Prank Card Company Makes Over $3.5M/Year [Update]
This is a follow up story for Joker Greeting. If you're interested in reading how they got started, published over 8 years ago, check it out here.
Tell us about what you’ve been up to! Has the business been growing?
Fortunately business has been growing every year. But 2024 is certainly more difficult and basket sizes are shrinking. Joker Greeting has always been successful but I have never relaxed or tried to ride the wave very much. Instead I hired a full-time in-house designer and continued to expand the greeting card line-up, we created new categories like USB Pranks, Glitter Envelopes, and musical bags which have both been helpful to sales and expanding demographics. And we have continued to literally bend the envelope even more by testing new features with prank greeting cards like a pull strip with glitter and stickers inside. New categories and growth comes with certain growing pains but I have learned to deal with those challenges better and trust what I am trying to do.
Looking forward into 2025 and 2026 I already have 4 new product categories I am preparing for. And there is a strong possibility we launch a family game in 2025 as well as I've been testing something for quite some time. Once I get the final production samples and do some more tests I'll know when or if that is launching soon or not. And if the game isn't launched then I will launch a different product as I need to pace myself and our launches a little better.
