How Two Founders Pivoted Hammerstone to a Successful SaaS Business
Who is Colleen Schnettler?
Hammerstone was co-founded by Aaron Francis and Colleen Schnettler. Aaron Francis is a software developer and educator from Dallas, Texas, with a background in accounting before transitioning to software engineering. He is a known figure in the Laravel community and has worked on various projects including Screencasting.com, focusing on educational content. Colleen Schnettler is a software developer who has transitioned from consulting into SaaS entrepreneurship, actively engaging in the tech community through building in public and co-hosting multiple podcasts. She has a background in working with platforms like Heroku and Rails, and she managed to successfully expand her skills into managing and growing software businesses.
What problem does Hammerstone solve?
Hammerstone provides software developers with a customizable query builder, eliminating the hassle of building complex filtering tools from scratch, thus saving them time and reducing frustration.
How did Colleen come up with the idea for Hammerstone?
Aaron Francis and Colleen Schnettler came up with the idea for Hammerstone by identifying a need in the developer community for a sophisticated yet user-friendly query and reporting tool. Working as developers in different environments, they frequently encountered challenges related to building custom reporting solutions for clients, which often required significant time and technical expertise. Observing this recurring problem, Aaron and Colleen saw an opportunity to create a product that could simplify this process for other developers and companies.
Before fully diving into Hammerstone, they conducted research and validation by engaging with potential users and clients to understand their needs and pain points. This helped them refine...
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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