How Garrett Markenson Built a Multimillion-Dollar Clean Beauty Empire

February 14th, 2025

Founded By
Garrett Markenson
Founders
2
Profitable
Yes
Year Started
2010
Customer
B2C

Who is Garrett Markenson?

Garrett Markenson, co-founder of gmreverie.com, is an experienced hairstylist based in Los Angeles who translated his passion for client-focused, innovative haircare solutions into a successful clean beauty brand. He balances running the business with working in his salon.

Garrett Markenson, co-founder of gmreverie.com

Garrett Markenson, co-founder of gmreverie.com

What problem does gmreverie.com solve?

gmreverie.com solves the challenge of finding clean, high-quality haircare products by offering thoughtfully curated, effective solutions created by hairstylists who truly understand their clients’ needs.

How did Garrett come up with the idea for gmreverie.com?

Garrett Markenson, the founder of gmreverie.com, came up with the idea for his beauty brand after years of working as a hairstylist. He noticed a gap in the market when he couldn't find hair care products that matched his standards for clean ingredients and performance. Listening closely to his clients' needs in his salon, he realized there was an opportunity to develop products that catered to both professional quality and the growing demand for clean beauty.

Garrett's inspiration was deeply rooted in his day-to-day experiences in the salon, where he actively engaged with clients to understand their hair care challenges. He started by creating products to address these specific needs, initially developing a styling balm that met his personal...

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Sources (3)

shopify.com gmreverie.com listennotes.com
2 articles · 1 podcast
shopify.com
shopify.com Article · 2025
The Ultimate Guide to Growing Your Beauty Brand Through Affiliate Marketing: gmreverie.com
gmreverie.com grew from a salon startup to a multimillion-dollar clean beauty brand at Sephora. Learn how to build a successful affiliate...
gmreverie.com
gmreverie.com Article
gmreverie.com Haircare
gmreverie.com is haircare for all humans. No matter your hair density or texture, our clean and innovative formulas nurture the integrity...
listennotes.com
listennotes.com Podcast · 2025
How To Dominate Affiliate Marketing: gmreverie.com
gmreverie.com scaled to Sephora without funding, grew a salon affiliate network of more than 1,000, and built a multimillion-dollar clean...